I am working on a web site lately doing all the coding and stuff... and although I'm good at designing my own site I'd like to hear a second opinion on this dilemma:
I want my future costumers to be distracted as less as possible while they are using my site, this is why i have decided to make a simple design that is easy to use for all those that are not that computer savvy and that need to focus their attention to the tasks at hand.
So my question is: will the overall "popularity" of my site be determined by the design itself or not. I'm mainly asking simply because the site gumtree has a fairly simple design and yet they make cash with their site....
So what is your position on this topic?