Which of these 2 designs do you like better (or neither)?

by ShawnP
25 replies
  • WEB DESIGN
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I have hired a graphic design and usability firm to create a new site for the upcoming release of the new version of my software. The site is currently a standard direct sales letter long-copy kind of site, and the new site is totally different in that I am trying to get visitors to download the software first, and not sell them anything.

The designer created one that has an all-black background and I always thought this was a faux pas when it comes to site design. Although he does have a point that I want visitors to download anyway, not read the site necessarily. What do you think of these 2 concepts:

Concept #1:




Concept #2:





Thanks in advance for any feedback,

Shawn
#design #designs
  • Profile picture of the author hymesdesign
    I don't like concept #1 at all, #2 is good, really god in my opinion, but if you don't like black as the major color then don't settle for it, it's up to you to make sure you get what you want, don't let the designer push you around. Still I do like #2 a lot, and I think it will work for you.
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  • Profile picture of the author Lisadeb
    I prefer the second concept, it looks more modern and the download button is more visible with the black background!
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    • Profile picture of the author newbim
      #2 ALL THE WAY! Looks good - crisp and easy to follow whilst still looking aimed at the right audience.
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      • Profile picture of the author sam520
        #2 is my choice!
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  • Profile picture of the author superwebtracker
    Banned
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    • Profile picture of the author Karen Blundell
      If you look at every single sales page out there, it is black or a mixture of black and red text on a white background. Look at all the biggest sites: Microsoft, Google, etc...white background, black text.

      The dark backgrounds are great for gaming sites, entertainment sites, music sites, etc...

      I do like #2 design much better, but don't let the designer bully you into a design you don't want. It is very easy to change a background color and text color, that is if the designer used CSS, because it's just one or 2 tweaks and it's done.
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  • Profile picture of the author ShawnP
    Thanks everyone for the feedback, much appreciated! I was going to get him to create a mockup of the 2nd one with a white background but most of the feedback suggests it is ok as is. I agree, Karen, that black is mostly for entertainment-type sites and not so much for product sites which is why I wondered about black in the first place.

    Has anyone seen a black background product/e-commerce site?
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  • Profile picture of the author ShawnP
    Looking at it again, it almost gives it a techie feel and it is supposed to target people that are looking for a simple way to publish video to their site while sprucing the videos up with links, labels, opt-in forms, etc.

    I wonder if this black look will turn non-technical types off?
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    • Profile picture of the author bizfox
      Originally Posted by ShawnP View Post

      Looking at it again, it almost gives it a techie feel and it is supposed to target people that are looking for a simple way to publish video to their site while sprucing the videos up with links, labels, opt-in forms, etc.

      I wonder if this look black will turn non-technical types off?
      I agree that #2 can turn off non-techie or simple types.

      #1 it looks more friendly and inviting
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  • Profile picture of the author nota-bene
    The design on #2 rocks! Looks really good indeed. I might be tempted to go against the general consensus here when I say I actually prefer #1. Reasons being that it is simple! Easy to navigate, there is not so much text to put me off...yet you still have all the info easily viewable (should they wish to read further). If you want people just to download, then don't overload them with other stuff to read/click on.

    I would be tempted myself to take the colours and graphics from #2 and incorporate them into the simplicity of site #1.
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    • Profile picture of the author CarloD.
      I like the look of number 2, cause I like black, however, not as easy to read.
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      • Profile picture of the author polkadot100
        I like #2 but agree that white on black can be hard on the eyes
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  • Profile picture of the author osegoly
    I also like the design of #2 much more. It's very catchy and makes certain elements stand out a lot, which is great. Text readability is a bit of an issue against a black background but using more of that testimonials-gray background could be used as a workaround.
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    • Profile picture of the author ShawnP
      Thanks for the feedback everyone. I've actually had a few other mockups created and decided to go with the first one in the attached PDF. Reason being it is simple and doesn't give many options in the top fold other than to download the software, which is what I want.

      In the end I decided that the black one just looked too technical oriented and my customers are not all that computer savvy.

      Thanks again for the comments, much appreciated!

      Shawn
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  • Profile picture of the author dawdaw
    I like them all... I can not decide which one is the best... nice work(if it is your work)
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    • Profile picture of the author clwest
      Although both are edgy, I would listen to Karen - she hit it right on the nose. Eyes get tired real easy with the combos you selected. As someone who reviews way too many legal documents, follow the Amazon, ebay, google, microsoft model.
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  • Profile picture of the author max922
    Number 2 is more Eye-catching than 1.. but both design are awesome..
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  • Profile picture of the author bg-011
    #2 , it will look and convert better if it is not black
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    • Profile picture of the author Denise Million
      I like the second one. It's got the feeling of action without having to have flash.
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  • Profile picture of the author mine1718
    second one looks good
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  • Profile picture of the author iClickGraphics
    I like concept #2
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    • Profile picture of the author Kay King
      I'd use the header graphic from #2 and the style of #1 and make the text area white background with black border.
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  • Profile picture of the author paladin1
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    • Profile picture of the author Intrepreneur
      Black background is a no no. It doesn't let other colours and attractionson your site stand out very well. I suppose in the margins it's ok but not on your main content area.
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  • Profile picture of the author Cruiser
    The one after the first one, and before the third imaginable one, gets my vote!





    That's 2 (two) for clarity!
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