I have hired a graphic design and usability firm to create a new site for the upcoming release of the new version of my software. The site is currently a standard direct sales letter long-copy kind of site, and the new site is totally different in that I am trying to get visitors to download the software first, and not sell them anything.
The designer created one that has an all-black background and I always thought this was a faux pas when it comes to site design. Although he does have a point that I want visitors to download anyway, not read the site necessarily. What do you think of these 2 concepts:
Thanks in advance for any feedback,