Quoting to redesign mechanics website - need advice

4 replies
  • WEB DESIGN
  • |
Hey guys,

I hit the phones this morning and was offering this local mechanic a LBL on Google and he said he wasn't interested in it but mentioned he's getting a quote to redesign his website so I was welcome to quote for it too. I'm pretty sure I can offer him a better price than the other company but this will be my first time quoting on a web design job and I'm not sure how to present it. I said I'd email over a quote today and call him tomorrow.

Here's my questions I'm hoping you can help with:

1) Do you show the customer to a website where some specific but unaltered templates are to show them what you can do for them or would showing them your portfolio be enough?

2) How do you present your quote, in a pdf? Do you make a big list of the related services you can include or offer as extras like optimisation, SEO, backlinkin? Or should I just stick to quoting on just the website for now?

3) Would XSitePro be a good piece of software to whip up the site or are the templates a bit cheesy now? Could I get away with charging $1000 for a site made using this? Would I be better off creating it in wordpress?

Any help would be greatly appreciated. I really want to close this sale as I know I can help him a lot.

P.S. I may well need some help on this and future website jobs if anyone's interested.
#advice #mechanics #quoting #redesign #website
  • Profile picture of the author Ryan UK
    Originally Posted by YOUniversityLife View Post

    Hey guys,
    1) Do you show the customer to a website where some specific but unaltered templates are to show them what you can do for them or would showing them your portfolio be enough?
    It depends whether your Portfolio will reflect the type of things he may want. If you have designs of lets say, "A blog about Arobics" it may not appeal to him whereas, if you have designs of a corporate website which looks professional they will appeal more to him.

    Originally Posted by YOUniversityLife View Post

    2) How do you present your quote, in a pdf? Do you make a big list of the related services you can include or offer as extras like optimisation, SEO, backlinkin? Or should I just stick to quoting on just the website for now?
    I would go for a PDF yes, seen as it widely compatible and almost everyone has a PDF reader. In the quote I would break all down into a list such as:

    Domain and Hosting: £50 per year
    Sourcing of images (if any): £20
    Design and coding of website: £300
    Setup Google analytics: £20

    You get the idea...

    Originally Posted by YOUniversityLife View Post

    3) Would XSitePro be a good piece of software to whip up the site or are the templates a bit cheesy now? Could I get away with charging $1000 for a site made using this? Would I be better off creating it in WordPress?
    I haven't used XsitePro before so I wouldn't know. I create my own layouts/templates and design my own designs then code it all in XHTML and CSS. WordPress could be good as it gives him the option to add or edit his content. However, he may not be good with PCs and struggle with the interface of WordPress even though it is easy. I also think $1000 is way to much to quote for a website that will be built using a ready-made template and design.


    And regarding your P.S. I will be interesting in helping you out in the future.
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  • Profile picture of the author elementel
    i typically charge according to these steps.

    1) Initial template design - photoshop document portraying the overall look and feel. Two rounds of revisions.

    2) Once the initial design is accepted it's time to build the template itself based on the photoshop document you created.

    3) Once the site template is created an additional charge between 50-100 per page. This way if they want to learn how to use the CMS themselves they can save money by doing this themselves. Most people don't want to but I want them to feel like they have a choice which puts them at ease.

    4) Additional plugins may come into play if it's more complicated than just a contact form or something.

    5) Then and only then do I start talking about SEO stuff (although I will have been diligent in coding the html and meta stuff proper). I don't like to overwhelm the client AND I like to treat it as a separate thing. I put a wp-stats plugin on the site and a couple months later I let the client know how many visitors they are getting and ask them if they want to get more. They have had a chance to recoup their financial investment and are hungry for more business.
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  • Profile picture of the author n7 Studios
    Originally Posted by YOUniversityLife View Post

    I'm pretty sure I can offer him a better price than the other company
    Wrong mentality. Completely, utterly wrong.

    The better price doesn't mean the best service and solution for the client. I could charge a client the best price for a web site, but it'd be useless to them, as typically that best price will mean several important parts are missing. Client therefore has spent money on nothing. This is a waste.

    Focus on what services you can offer your prospective client. Show them the value of what you're offering.

    When a client challenges me as to why my price isn't the cheapest, I simply point out my results. In short, you get what you pay for.

    Originally Posted by YOUniversityLife View Post

    1) Do you show the customer to a website where some specific but unaltered templates are to show them what you can do for them or would showing them your portfolio be enough?
    As you're offering to design them a web site, you show them your portfolio of existing work you've done - some of which may relate to your prospective client.

    Originally Posted by YOUniversityLife View Post

    2) How do you present your quote, in a pdf? Do you make a big list of the related services you can include or offer as extras like optimisation, SEO, backlinkin? Or should I just stick to quoting on just the website for now?
    You listen to what your prospective client wishes to achieve (e.g. have a web site), along with suggesting to them what you can also achieve for their business (e.g. building a web site, promoting it via SEO, content, social media, email campaigns, offline promotions). Then, in your quote, you detail the work that will need to be carried out to achieve those aims, and provide a cost, along with timescales, milestone payments, deliverables from both sides and Terms and Conditions of business.

    I deliver this as a PDF, with the client to revert to me with any changes that need to be made. No-no to sending over editable Word documents, where T&C's suddenly disappear.

    There's no mileage providing a menu of options for your prospective client - I'd be surprised if they even understood half of the options available.

    Originally Posted by YOUniversityLife View Post

    3) Would XSitePro be a good piece of software to whip up the site or are the templates a bit cheesy now? Could I get away with charging $1000 for a site made using this? Would I be better off creating it in wordpress?
    Hire a web designer who can produce what's required. No offence, but it sounds like you're fairly new to web site design and development. If you want to build a great reputation, and have a client who stays on board with you, do what you do best i.e. selling services, and hire the right people to execute them i.e. building web sites.
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    • Profile picture of the author Talkreal
      Originally Posted by n7 Studios View Post

      Wrong mentality. Completely, utterly wrong.

      The better price doesn't mean the best service and solution for the client. I could charge a client the best price for a web site, but it'd be useless to them, as typically that best price will mean several important parts are missing. Client therefore has spent money on nothing. This is a waste.

      Focus on what services you can offer your prospective client. Show them the value of what you're offering.

      When a client challenges me as to why my price isn't the cheapest, I simply point out my results. In short, you get what you pay for.
      I couldn't agree more. Show the client how what you are offering out performs your competitor. Make your work stand out from the crowd, and educate the customer to those benefits.

      Sometimes if you go too cheap, the customer doesn't value your talent or service. Also, in my experience, the cheapskates are often the pickiest and most demanding of clients!
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