What are Landing Pages?

It is designed specifically as a sales page (page, not pages) that a visitor will 'land on' after clicking on an ad. It's sole purpose is to convert the visitor into a buyer.

As the OP stated, it is also very useful in determining successful (and unsuccessful) advertising campaigns.

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3 replies

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tgdrew

13 years ago

Originally Posted by Bradley J Anderson

It is designed specifically as a sales page (page, not pages) that a visitor will 'land on' after clicking on an ad. It's sole purpose is to convert the visitor into a buyer.

As the OP stated, it is also very useful in determining successful (and unsuccessful) advertising campaigns.

Although the landing page usually is the sales page after clicking a link or advertisement, it is not limited to only being a sales page. It could be the home page or any other page of the site, sales pages are just the most common.

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ahmadbasyir

13 years ago

Originally Posted by Bradley J Anderson

It is designed specifically as a sales page (page, not pages) that a visitor will 'land on' after clicking on an ad. It's sole purpose is to convert the visitor into a buyer.

As the OP stated, it is also very useful in determining successful (and unsuccessful) advertising campaigns.

Yes, that's correct!

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Nexstair

13 years ago

Yes, Bradley is right.It is single page which is normally longer then normal web pages.Sole purpose of these pages is to make it as appealing that it redirect visitors to your website.It may contains text/images and a video.

Originally Posted by Bradley J Anderson

Nope, that's not it.

No, not it, either.

It is designed specifically as a sales page (page, not pages) that a visitor will 'land on' after clicking on an ad. It's sole purpose is to convert the visitor into a buyer.

As the OP stated, it is also very useful in determining successful (and unsuccessful) advertising campaigns.

Thanks

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rosesmark

13 years ago

It’s the page your website visitors arrive at after clicking on a link. It could be your home page, or any other page in your site.

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rosesmark

13 years ago

The page your website visitors arrive at after clicking on a link. It could be your home page, or any other page in your site.

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dsouravs

13 years ago

The page where you are landing to spend sometime from the sky of search engine....

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Stephen Lessey

13 years ago

A landing page sole purpose should always be to capture leads into your sales funnel and create a relationship with them.

So as Bradley J Anderson mentioned, its to turn customers into buyers at some point in your sales funnel

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MIRENGE

13 years ago

A landing page is any page in a website where the traffic is sent that causes a certain action

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jeedal

13 years ago

landing page,opti-in page, squeeze page, all are the same and it designed to capture lead info, thnaks.

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cherryberry

13 years ago

thanks for sharing knowledge. Landing page is an attractive page with almost all the features of website which helps in getting the visitors to your site.

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joelgarner

13 years ago

Originally Posted by Moneyerr

An important information for the new comers in SEO field.
From Wikipedia, the free encyclopedia

In online marketing a landing page, sometimes known as a lead capture page, is a single web page that appears in response to clicking on an advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement or link. Landing pages are often linked to from social media, email campaigns or pay per click (PPC) campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales leads.
By analyzing activity generated by the linked URL, marketers can use click-through rates and Conversion rate to determine the success of an advertisement.

I think landing page, sometimes known as a lead capture page, is a single web page that appears in response to clicking on an advertisement.

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henryking

13 years ago

Its really useful information,especially for SEO users

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Zaney

13 years ago

A static page advertising a specfic good or service or even information.

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ButterflyIS

13 years ago

My friend,

Landing page is very important!
This first impression a visitor gets to your site.

In two seconds the visitor whether to close the window or continue to browse the site.

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jimbob

13 years ago

In simple terms...

A landing page is a web page you send traffic to and is designed to get the visitor to take a certain action. When the visitor takes that action, it's called a conversion.

The conversion can be anything. Buy a product, join a mailing list, click on a link... any action you want them to take. That 'conversion' is the whole point of the landing page.

Use multiple landing pages (or multiple versions of the same landing page) to split test and multiple versions based on the traffic source.

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Sam Rob

13 years ago

In My Terms, Any Page:
+ Having a Long Article
+ Giving Some Fake Reviews
And Having a Buy Button on the Bottom is the Landing Page.

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daga

13 years ago

A landing page is a website page that allows you to capture a visitor's information through a lead form. A good landing page will be targeted to a particular stream of traffic - say from an email campaign advertising a particular whitepaper - and, because it is targeted, and because it has an interesting offer behind a lead capture form, you will convert a higher percentage of your website visitors into leads with which you can follow up.