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Simple Landing/Squeeze Pages vs. Premium

by futurepocket
9 replies
  • WEB DESIGN
    • |
Been researching landing/squeeze pages more... and just wondering on everyone's experience here. Do you find that simpler landing pages convert best OR better (more professional) and simple looking landing pages?

Of course when I say landing pages, I mean either landing/squeeze.

Just as an example, compare these two:

PREMIUM SQUEEZE PAGE
Code:
http://themeforest.net/item/mfx-converts-landing-page/full_screen_preview/1529881
Code:
http://websitebuilder.intuit.com/
VS.

SIMPLE SQUEEZE PAGE
Code:
http://impactpagebuilder.com/simple-landing-page/
I couldn't find a better example of the "SIMPLE SQUEEZE PAGE" but you know those type that have just a white background with just text and a simple email submit form (like most of the ones in OptimizePress)?

From your experience, which ones are more effective and have better conversions/subscriptions? Is it dependent on the type of offer being promoted? Any other ideas or suggestions from all the experts here?
#landing or squeeze #pages #premium #simple
  • Profile picture of the author Deanomagic777
    For me simple and to the point! all the flashy pages dont seem to help, as i say to the point with a good call to action is all that is really needed.
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  • Profile picture of the author YasirYar
    I think if somebody wants to be squeezed, they will sign up regardless of the squeeze page present. It shouldn't make a huge difference... only a few people will either not sign up because your squeeze page is too fancy, or it is too simple. Go with whatever you prefer
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by futurepocket View Post

    Been researching landing/squeeze pages more... and just wondering on everyone's experience here. Do you find that simpler landing pages convert best OR better (more professional) and simple looking landing pages?
    It depends what you mean by "convert better".

    If you're measuring it in terms of "the proportion of the traffic that opts in", i.e. numbers of people alone, then I suspect that simple squeeze pages are best.

    If you're measuring it in terms of "genuineness" of the traffic, i.e. quality of list built, open-rates, and income derived from relationships built with the subscribers, they're probably worst.

    The easy mistake (and it really is a mistake) is to assume that the biggest list is going to lead to the biggest income. I've split tested this four times, myself, and found the opposite four times.

    Another mistake is to imagine that if one method opts in 35% of the traffic, and another method opts in 45%, you'll have "the same people" plus 10% more. This is wrong. What you'll have is (mostly) different people.

    So I don't use squeeze pages any more, to build my lists. I make more money using a prominently incentivized opt-in that's part of a content-rich site, so that people see the content-rich site while/before opting in, not after. It makes a big difference to my income, in a whole range of niches.

    Many people disagree, of course: plenty seem to imagine that it's "normal" to drive traffic to a squeeze page, build a big list, and then have only one person in three opening and reading your autoresponder emails. It may be normal, in the sense that "it's what so many people do", but that doesn't make it sensible.

    Originally Posted by YasirYar View Post

    I think if somebody wants to be squeezed, they will sign up regardless of the squeeze page present. It shouldn't make a huge difference... only a few people will either not sign up because your squeeze page is too fancy, or it is too simple.
    Sorry to appear argumentative, Yasir, but I've done a lot of split-testing which showed exactly the opposite, in my business. In all the four niches I tested, different people opt in to different style of page.

    It did make a huge difference, in all the niches which I split-tested.

    In my opinion, it's really pretty common for the "best potential customers" to be exactly the ones who won't opt in to a "simple squeeze page". Actually I strongly suspect that failure to appreciate this point is quite a common reason for people "failing". Really - it can make a very big difference.

    "Your mileage may vary"!
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    • Profile picture of the author YasirYar
      Originally Posted by Alexa Smith View Post

      Sorry to appear argumentative, Yasir, but I've done a lot of split-testing which showed exactly the opposite, in my business. In all the four niches I tested, different people opt in to different style of page.

      It did make a huge difference, in all the niches which I split-tested.

      In my opinion, it's really pretty common for the "best potential customers" to be exactly the ones who won't opt in to a "simple squeeze page". Actually I strongly suspect that failure to appreciate this point is quite a common reason for people "failing". Really - it can make a very big difference.
      "Your mileage may vary"!

      Fair enough Alexa, I haven't experimented much, and I should have mentioned that I was merely speaking from what little experience I have with squeeze pages and what I have read here and there.

      Maybe it does make a bigger difference than I thought. I guess one should understand their target audience before deciding what kind of squeeze page to use. Thanks for your valuable input as always
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    • Profile picture of the author futurepocket
      Originally Posted by Alexa Smith View Post

      It depends what you mean by "convert better".

      If you're measuring it in terms of "the proportion of the traffic that opts in", i.e. numbers of people alone, then I suspect that simple squeeze pages are best.

      If you're measuring it in terms of "genuineness" of the traffic, i.e. quality of list built, open-rates, and income derived from relationships built with the subscribers, they're probably worst.

      The easy mistake (and it really is a mistake) is to assume that the biggest list is going to lead to the biggest income. I've split tested this four times, myself, and found the opposite four times.

      Another mistake is to imagine that if one method opts in 35% of the traffic, and another method opts in 45%, you'll have "the same people" plus 10% more. This is wrong. What you'll have is (mostly) different people.

      So I don't use squeeze pages any more, to build my lists. I make more money using a prominently incentivized opt-in that's part of a content-rich site, so that people see the content-rich site while/before opting in, not after. It makes a big difference to my income, in a whole range of niches.

      Many people disagree, of course: plenty seem to imagine that it's "normal" to drive traffic to a squeeze page, build a big list, and then have only one person in three opening and reading your autoresponder emails. It may be normal, in the sense that "it's what so many people do", but that doesn't make it sensible.



      Sorry to appear argumentative, Yasir, but I've done a lot of split-testing which showed exactly the opposite, in my business. In all the four niches I tested, different people opt in to different style of page.

      It did make a huge difference, in all the niches which I split-tested.

      In my opinion, it's really pretty common for the "best potential customers" to be exactly the ones who won't opt in to a "simple squeeze page". Actually I strongly suspect that failure to appreciate this point is quite a common reason for people "failing". Really - it can make a very big difference.

      "Your mileage may vary"!
      First of all, great post. Secondly, I do plan on having a content rich website of course, I figured that one is really important. So, do you still use paid marketing to drive traffic to your content rich website?

      Well, I guess that throws "OptimizePress" out the window. Do you not create landing/squeeze pages specifically for affiliate offers anymore? Damn, now I am going to have to figure out how to integrate landing page themes into pages of my WordPress installation. Any other advice?
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by Big Al View Post

        I rarely enter my main email address in pop-ups and if I subscribe using my main email address it's not because of the freebie or how aggressively they push for my email address - it's because of who the marketer is and what they are saying.
        Exactly so.

        I completely agree. I do the same, myself.

        I'd hope that if you land on any of my sites, you will input your real, main email address, and my "opt-in stuff" is designed to encourage you to do that, by establishing some credibility and trust before you decide.

        Originally Posted by futurepocket View Post

        Do you not create landing/squeeze pages specifically for affiliate offers anymore?
        No - for niches, not for products/offers.

        One of the things I like about being an affiliate is the freedom it gives me to add/remove/change products whenever I want/need to, within the niche. It means that (unlike a mere vendor) I can develop and grow a real asset-based business without its long-term security being tied to the success and continuity of any individual product at all.

        Sorry, but I'm not a Wordpress user, so I can't offer any sensible observations about "how you'd do that (in Wordpress)". I do my niche site landing pages so that people can see a content-rich site, but with a prominently incentivized and clearly explained opt-in procedure high up on the front page, and a smaller opt-in box in what looks likes a "sidebar" on every page of the site.
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        • Profile picture of the author futurepocket
          Sorry, does that mean you attach your landing pages (for affiliate offers) to your content rich website? So in my case, perhaps on a FULL WIDTH page that's attached to my main website to show some credibility? Is that more effective?
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  • Profile picture of the author shireen
    Normally if I'm unsure about the outcome, I'll test it out in the market.
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  • Profile picture of the author Big Al
    Another mistake is to imagine that if one method opts in 35% of the traffic, and another method opts in 45%, you'll have "the same people" plus 10% more. This is wrong. What you'll have is (mostly) different people.
    I've never even thought about that. I think it's always important to make joining your list easy and obvious. You could end up with a different kind of person and arguably someone who values their email address more.

    I rarely enter my main email address in pop-ups and if I subscribe using my main email address it's not because of the freebie or how aggressively they push for my email address - it's because of who the marketer is and what they are saying.
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