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Question about using WP Premium Themes for Clients...

by jRad
4 replies
  • WEB DESIGN
    • |
Since recently discovering that my buddy in a large city charges anywhere from 1,500 - 2,500 dollars for a pre-designed, premium wordpress theme (content / logo is customized), I've started doing so myself.

I charge about $500 for these sites (I live in a small town). Pretty good design and they're quick, maybe take a couple hours once I have all the content from the client. It's just for the website, nothing like SEO or anything else they need.

Thing is, since I'm using themes, I got a couple questions:

1) Should I be telling them they're themes that I "created myself" or that someone else created? If I say they're themes someone else did, i'll get the whole, "then why am I paying anything for this?!"

2) Premium themes are limited in some aspects. For example, most themes comes with only a certain layout. If a client goes, "hey, i'd like that image slider moved down instead of where it is" - my initial reaction is, "sorry, this theme only allows for the slider to be in this place".

3) If I tell them that I'm using themes, should I be directing them to a site like themeforest and get them to pick a theme instead? My process is, I choose a theme depending on their niche and what best suits them and go from there.
#clients #premium #question #themes
  • Profile picture of the author yjtung
    1. You should probably tell them you are using a professionally designed theme. Honesty up front is always much appreciated. Its probably best not to say you created it yourself, because then they'd expect you to be able to tweak every little aspect of it.

    2. For themes like that, you will need to let them know that certain themes have limited functions and sometimes it can't be helped. Otherwise you may need to find a theme that is more customizable or purchase a developers license to have a programmer change it.

    3. imo, you could create a page for them to look at the different themes and allow them to choose what they like based on their needs. This way, you look like more of an authority even if you're just taking screenshots from theme forest. And it looks like you put in way more effort to catering for them instead of just redirecting them to themeforest itself.
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  • Profile picture of the author Ozwald01
    Can you provide some links for us to see?
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    • Profile picture of the author valkilmar
      If I were you I would develop a simple Wordpress framework (or take a free one to start - like thematic, hybrid core, etc...) that I am able to tweek any detail.
      It'll take me more than couple of hours to build a strong, reliable framework and to learn all it's internal logic, but later I could sell it as a fresh theme to every new client and I will be right to say that this theme is unique and is made especially for the client by myself. And to charge him/her a little more
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  • Profile picture of the author xtrapunch
    Never try to cheat or give false information your client. No one wants to deal with a person who cannot be trusted. Imagine that your client discovers later that the theme is a template sold to many. She might not be very happy and feel cheated. Be honest upfront. Say you will be using a premium theme for the website. If you make substantial changes to the theme, it is okay it call it your own.
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