Better Internet Bureau - Advice Needed

1 replies
  • WEB DESIGN
  • |
The Better Internet Bureau has been in Business since 1998 and we are considering changing our website design. We would really appreciate any input or advice that we could get here.
Visit our site at Better-Internet-Bureau .org
Thanks in advance for taking your time to add your input.
Better-Internet-Bureau. org
#advice #bureau #internet #needed
  • Profile picture of the author dconjar
    You need an actual, legitimate logo. It's hard to sell trust and authenticity when your branding could be replicated by a Photoshop amateur in under a minute.

    The seal is in desperate need of a redesign, as well. I wouldn't be willing to put that on any of my websites. I suppose that it could get peoples' attention, in the same way that running ads designed in Microsoft Paint can increase clickthrough rate. It just doesn't sell trust and authenticity.

    Hope that wasn't too harsh, but you're offering certifications. Your brand matters much more than most, and you don't have one.

    My advice: Go to Elance and get a lot of mockups.
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