12 {{ upvoteCount | shortNum }}
12 {{ upvoteCount | shortNum }}

Is there a good way to do this?

by dgmufasa
10 replies
  • WEB DESIGN
    • |
Hello all,

Suppose you want to test 2 home pages to see which one gets the best conversion (or - suppose you want to use one homepage for the US, another for Europe, another for another place, etc.).

From what I have seen with WP, one install -> one home page. The only thing that I could think of was to install different WP versions under the same domain. Ex: myhome.com (would be the main domain) and under myhome.com, there would be myhome.com/europe. Where home and garden services connect for a European home page and myhome.com/USA. Where home and garden services connect for a USA-based home page.

For a USA-based home page, the background would be of the Eiffel Tower in Paris for the European home page, the background would be New York (as an example).

The goal of both pages would be to have conversions.

BTW, this is not exactly what I am doing but it is along similar lines. So - with that in mind, is such a thing possible?

TIA
#good #home #pages
  • Profile picture of the author locke815
    Do you mean like an A/B testing method?
    {{ DiscussionBoard.errors[7004123].message }}
  • Profile picture of the author mgreener
    Hi,

    Look into the Google page optimizer split test solution, not sure if that will help. Wordpress makes it a bit more difficult, but there may be plugin that would help. Installing separate versions of Wordpress on different directories would become cumbersome.
    Signature
    2 Free Pro List Building Templates - Turbocharge Your Opt Ins
    {{ DiscussionBoard.errors[7004170].message }}
  • Profile picture of the author shkhanal
    Why don't you create Landing Pages by using themes like Profits and use some plugins such as PrettyLinkPro to create home page URLs.
    {{ DiscussionBoard.errors[7004183].message }}
  • Profile picture of the author Dan Grossman
    http://www.optimizely.com and A/B Testing Tool | Split Testing and Multivariate Testing Software - Visual Website Optimizer exist to do exactly this. They do work with WordPress.
    Signature
    Improvely: Built to track, test and optimize your marketing.

    {{ DiscussionBoard.errors[7004328].message }}
  • Profile picture of the author TheDudeAbides
    Google Website Optimizer is gone, but part of its functionality is now inside Google Analytics, including running A/B/ tests. It's under the the "Content" tab.
    {{ DiscussionBoard.errors[7004580].message }}
  • Profile picture of the author dgmufasa
    Hi and thanks for all the responses. I saw some if the inputs for using services to implement the "A/B testing". I was hoping that there would be some kind of simple plug-in that one could install to make this happen ...
    {{ DiscussionBoard.errors[7009729].message }}
    • Profile picture of the author dwoods
      Hi dgmufasa, the other responses hit the nail on the head. Use google analytics "experiments" (formerly website optimizer) to set up a simple a/b test.

      All you need to do is create the 2 pages.
      define what a "conversion" is (ie landing on a certain page).
      make sure you have your GA code on all pages involved in the test (the original, the variant and the conversion page).
      go into your GA account and create the experiment (it's under the "content" tab)
      go through the 3 step process of creating the experiment in GA
      And add the experiment code to the header of your original page.

      Let me know if you need more help and l'd be happy to assist, I've set up and run dozens of them.
      {{ DiscussionBoard.errors[7009855].message }}
  • Profile picture of the author Dan Grossman
    If he uses Optimizely or VWO, he doesn't even have to create two pages. You use their editor to make the changes to the original page, and all those changes get shown to 50% of your visitors dynamically with JavaScript.
    Signature
    Improvely: Built to track, test and optimize your marketing.

    {{ DiscussionBoard.errors[7009880].message }}
    • Profile picture of the author dgmufasa
      Thanks again to everyone for their responses I like the idea of not having to duplicate a home page for a website. In my situation, the idea would be to change the entire look/background (and not really moving buttons and input fields on the original page).

      But, in case that I must create a copy of a landing page, are there some tools out there that could work for Wordpress themes? This should be a simple task to do (in theory) but I thought I would ask anyways. I also ask because I am using WP plug-ins (which affect the landing page). An example would be a plug-in that manages memberships. In this case, there is a link for login and another for registration on the landing page.
      {{ DiscussionBoard.errors[7019154].message }}
      • Profile picture of the author rightknight
        If you have google analytics then checkout the experiment part, they have a solution that you can use to do multi-split testing
        {{ DiscussionBoard.errors[7020894].message }}

Trending Topics