How much should I charge my client for this salespage?

14 replies
  • WEB DESIGN
  • |
Hello Warriors,

I have a very cool client who instructed me to convert her old salespage created last 2007 using MS Frontpage into Wordpress.

Her old salespage, https://www.realestateprofitsecrets.com/index-old.html

My output, https://www.realestateprofitsecrets.com

I told her that I need to finish this site first before mentioning any amount. I trusted her since she is very kind.

Now my question, can I charge her 100 USD for this? Is that a reasonable price? So far, she is satisfied with my output. ( although I believe seasoned Web Developers have greater taste)

Also, do you find it boring to have a very long sales letter? Is it still applicable nowadays?

Any information you may provide will be highly appreciated.

I welcome constructive criticism as well. This way, I could improve my outputs more.

Thanks a lot for at least reading my thread.

Sincerely,
Louie Tugas
#charge #client #salespage
  • Profile picture of the author Blakos
    *EDITED BY AUTHOR
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    • Profile picture of the author magiclouie
      Originally Posted by Weponz View Post

      The first site(Old one) in my 1st impression looks like yet another scamming page which i only close upon opening.

      After reviewing the second site, i almost felt the same feeling, yet it looked a little more modern.

      I also noticed you stating that the customer requested a conversion to Wordpress, which i cannot see implemented.

      I would say, if she is willing to pay the $100, well done.

      Although myself would reconstruct here content into blog posts, on a professional/modern looking theme and possibly a new logo to suit the new theme, something of which the customer can takeover and modify it easily.

      Hope my feedback helps
      I really thank you for this feedback, pal.

      I have to absolutely agree with you. She wanted the same style and layout only that I need to do it using wordpress. So I adjusted the width and did my own thing.

      I was having some hard times since she wanted the same copy of the contents which I believe they are too much. If only she could come up with a couple of set of bullet points and remove some of the unnecessary contents, I guess, this salespage won't be so crowded.

      Once more, thanks a lot for this wonderful input.

      Cheers,
      Louie Tugas
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  • Profile picture of the author WebThinker
    Louie, I think you should ask her if you can charge her $100... Otherwise we can all agree here that you can charge her $1.000 and then ask that amount from her.
    What you have done is almost the best which could have been done keeping in mind that the client wanted to keep basically the old sales letter. Sometimes a design doesn't really reflect the designer's skills, but the client expectations.

    Go ahead, charge her the $100... at least that much is well deserved.
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    • Profile picture of the author magiclouie
      Originally Posted by WebThinker View Post

      Louie, I think you should ask her if you can charge her $100... Otherwise we can all agree here that you can charge her $1.000 and then ask that amount from her.
      What you have done is almost the best which could have been done keeping in mind that the client wanted to keep basically the old sales letter. Sometimes a design doesn't really reflect the designer's skills, but the client expectations.

      Go ahead, charge her the $100... at least that much is well deserved.
      Hi WebThinker, thanks for sharing your thoughts on my thread.

      You are indeed spot-on with what you have written here. Hence, I made this thread because personally I am not that 100 percent comfortable with my output. I am not really a big fan of adding yellow highlight text background which is apparently seen on many parts of the salespage.

      In her original salesletter, there were lots of underlined words and she made it clear that I need to follow it.

      I guess, I need to inform her about my thoughts on her salespage, based on the inputs I got here as well.

      Sincerely,
      Louie Tugas
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  • Profile picture of the author Go4DBest
    I agree that the salesletter should be shortened. If you need a copywriter, just let me know.

    Overall, your output is awesome.
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    We setup and design wordpress sites using the Divi theme for roughly 200 USD. Let's talk.
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    • Profile picture of the author Susan Hope
      Sounds to me like you need to be a little more forceful (in the nicest possible way of course) with your client and start coming off as the web designer you want to be - so for a start I would never ask a client how much I can charge them - even if they are a friend.

      Work out what your time, by the hour is worth to you, then work out how long it took you to do that job, install WP, whatever else you did to make it look the way it does and see what the sum tells you, then work from that... you can adjust it up or down depending on your client and what you already know and if they are a friend, then for sure, you can say something like:

      "well for this I would normally charge around $xx but of course you get "mates-rates" and so for you it will be about $xx and add, that is the figure but will depend on if there are any more changes.

      As for the look, copy the home page contents, make a new page, change it to how you think it should look and then publish it, make a note of the URL and show her the new page and just say, I wanted to make some suggestions but rather than tell you my suggestions, I thought it would be easier to show you, then show her. Tell her she doesn't have to go with your suggestions and show her that the site is still the same as she first saw.

      Tell her about things like the fact that people want things quickly online nowadays and because of that, they will very rarely scroll very far to read something, it is often therefore better to break things up, have some other pages that can be linked to in the first part of any content. I am sure you get the gist...

      If she really does not want to change then you have tried to advise her and she shall have it the way she wants it.

      JMO

      Hope it helps some
      Sue
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      • Profile picture of the author magiclouie
        Originally Posted by Susan Hope View Post

        Sounds to me like you need to be a little more forceful (in the nicest possible way of course) with your client and start coming off as the web designer you want to be - so for a start I would never ask a client how much I can charge them - even if they are a friend.

        Work out what your time, by the hour is worth to you, then work out how long it took you to do that job, install WP, whatever else you did to make it look the way it does and see what the sum tells you, then work from that... you can adjust it up or down depending on your client and what you already know and if they are a friend, then for sure, you can say something like:

        "well for this I would normally charge around but of course you get "mates-rates" and so for you it will be about and add, that is the figure but will depend on if there are any more changes.

        As for the look, copy the home page contents, make a new page, change it to how you think it should look and then publish it, make a note of the URL and show her the new page and just say, I wanted to make some suggestions but rather than tell you my suggestions, I thought it would be easier to show you, then show her. Tell her she doesn't have to go with your suggestions and show her that the site is still the same as she first saw.

        Tell her about things like the fact that people want things quickly online nowadays and because of that, they will very rarely scroll very far to read something, it is often therefore better to break things up, have some other pages that can be linked to in the first part of any content. I am sure you get the gist...

        If she really does not want to change then you have tried to advise her and she shall have it the way she wants it.

        JMO

        Hope it helps some
        Sue
        Thank you so much, Susan for putting this together for me. While reading your post, I found myself nodding my head several times.

        You nailed it.

        I got a reply from her now that she's looking for a copywriter to enhance the salesletter.

        Once more, thanks for the feedback! I'll do my best to put those suggestions into action.

        Sincerely,
        Louie Tugas
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        • Profile picture of the author Susan Hope
          Glad to have helped.. and great that she is looking for a copywriter... whilst she is doing that, you work on a new layout for her for that home page, use her old copy, it really does not matter at this point what the words say, it is how it is laid out and how it looks so that people won't click away as soon as they hit the page.

          Go with your instinct a bit here, make the page look the way you would want it OR how you would like to see it if you were a visitor to the site. Don't forget strong calls to action, things like that.

          As I said earlier, publish the page, make a note of the URL and show her that because you of course are not suggesting the copy is changed but the layout of might convert better for her with your suggestions or some of them.

          It's a good learning experience for you and will help you with future clients and it will help you set your prices for the future too, so take careful notes of how long it actually takes you to do things.

          Let us know how it all goes, I will would be interested to hear.

          Sue
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          • Profile picture of the author magiclouie
            Originally Posted by Susan Hope View Post

            Glad to have helped.. and great that she is looking for a copywriter... whilst she is doing that, you work on a new layout for her for that home page, use her old copy, it really does not matter at this point what the words say, it is how it is laid out and how it looks so that people won't click away as soon as they hit the page.

            Go with your instinct a bit here, make the page look the way you would want it OR how you would like to see it if you were a visitor to the site. Don't forget strong calls to action, things like that.

            As I said earlier, publish the page, make a note of the URL and show her that because you of course are not suggesting the copy is changed but the layout of might convert better for her with your suggestions or some of them.

            It's a good learning experience for you and will help you with future clients and it will help you set your prices for the future too, so take careful notes of how long it actually takes you to do things.

            Let us know how it all goes, I will would be interested to hear.

            Sue
            Okay Susan, I have noted all your suggestions.

            I created this another short salespage for my other client, Parrots Care Tips | , what do you think?

            I think I'll forward that to her so that she can see that salesletter doesn't need to be that long.

            I really appreciate your zeal in helping others, Susan.

            More power to you and to your business.

            Thanks,
            Louie Tugas
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            • Profile picture of the author Susan Hope
              Yes I like the other page you created.. with regard to your present client, some times (and this may not be the case here) it really helps them to "get it" when they see their own content, presented a different way, I guess you will know that with this lady.. so just a thought, if you have the time, create another one like that but put her old content into it, it may help get the point across...

              And thank you very much, I like that, more power to you also

              Originally Posted by magiclouie View Post

              Okay Susan, I have noted all your suggestions.

              I created this another short salespage for my other client, Parrots Care Tips | , what do you think?

              I think I'll forward that to her so that she can see that salesletter doesn't need to be that long.

              I really appreciate your zeal in helping others, Susan.

              More power to you and to your business.

              Thanks,
              Louie Tugas
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      • Profile picture of the author Mark Andrews
        Banned
        Hello Louie

        My area of excellence - sales copy only. For this reason, this is what I'll be focusing on specifically. Not the design itself.

        A few notes first...

        In the top left hand corner is your pre-header (in your case the black text at the top underneath your header design).

        This needs to be kept very short and to the point, no more than 6-8 words maximum. The pre-header preceding the main headline has one purpose only...

        ...to get the reader to read the main headline. It's a nudging device only. To nudge the reader directly downward, into a frame of mind or acceptance to keep the eyes moving ever downwards.

        In effect... what you need to try and create is a slippery sales funnel. A greased sales chute if you like. The pre-header is the rim of your sales copy. It's only useful purpose is to tip the readers attention down to the wording used below to describe the product or service in question.

        Now, the main headline:


        This needs to state your single biggest benefit to your target market.

        Question: What is your clients single biggest benefit?

        Focus on the power of one and concentrate on stirring up or agitating just one core emotion in the mind of your reader / website visitor.

        The main headline should ideally contain no more than 16-18 words - the less the better.

        "Put your main headline inside inverted commas"

        Do not start every first letter using capitalization. Just the first word only. Much easier to read.

        For example...

        Which Is Easier To Read This One


        or...

        Which is easier to read this one

        Which one is easier to read on the mind requiring less concentration?

        Your main headline is a bit of a mouthful and I'm positively sure this is not your clients single biggest benefit.

        You need to focus in like a laser on this single biggest benefit.

        The main headline is an ad for your ad.

        It's purpose is to get the reader / website visitor to read the next line down. Nothing more. Nothing less. Use a darker red by the way, this one is better.

        Underneath your main headline you've got a sub main headline in pale blue...


        Likewise get rid of the capitalization of every word. Just the first word again. Don't use so many commas and go easy on the underlining.

        Get rid of the word 'Learn'. Telling your readers / website visitors they're going to 'learn' how to do something creates the impression to the subconscious mind this will require a lot of work on their part. You want to make them believe this is going to easy not hard work. Result? Your conversion rate will rise.

        You've used far too many instances of the word 'no' in this sub main headline. You don't want to get your readers / website visitors in to a no frame of mind...

        ...what you do want is for them to start thinking in terms of 'YES!' in their mind, not no. Got it? Good on you! Well done.

        The purpose of the sub main headline (if you're going to use one) is to get the reader / your website visitors to read the next line down.

        Remember! This is a highly greased sales chute you're trying to create here. A chute which will convey the reader / website visitor all the way down your sales copy to your direct call to action at the bottom of the page.

        This is the sales copy only intention. To bring the reader / website visitor directly in to your clients sales funnel on the backend - for an up-sell to another product or service.

        Personally speaking...

        ...rather than using a sub main headline, I'd simply insert in here 5 questions to the reader to which they can only agree with you. Worded in such a way that they can only reply YES! to. It's a personal preference thing this sales copy tactic. See my own website in my signature link below to see how I've personally achieved this.

        Next, your salutation or greeting...

        Dear Friend doesn't cut it. Useless. Get rid of it and address your target market / target audience more directly. For example...

        Calling All Potential Real Estate Investors...

        The 3 dots on the end tell the reader of this copy there's something here for them down below which they need to read now.

        Remember! The purpose of every word you use, every sentence you write, every paragraph you construct is to seed within the readers mind, why they need to buy into your single biggest benefit contained in the main headline - your BIG promise to them.

        Your deck (the introduction)...

        Your 1st paragraph is far too large. Your first sentence too long.

        This first sentence needs to be on it's own line with no other accompanying text.

        Why?...

        ...because this first sentence has one purpose only: to get the reader to read the 2nd sentence down. This is the entire purpose of the 1st sentence - nothing more. Nothing less.

        Do not try and sell an opinion, a concept, or a selling point at all within this first sentence. Just a couple of words, no more than 6-8 words will suffice to fulfill the objective...

        ...to get the reader to read the 2nd sentence down.

        In your specific case, I'd use this for now...

        This is the perfect time to get started down...

        This 1st sentence now contains a hidden command telling the readers unconscious mind to keep reading downwards. Killing two birds with one stone.

        The 2nd sentence like the 1st sentence has one purpose only...

        To get the reader to read the 3rd sentence down.

        This first paragraph or two is your deck, the introduction to the rest of your sales copy.

        This is ideally where you warm up the prospect, make them feel important, welcomed, comfortable, induced in to a sense of security to trust your main sales pitch down below.

        Now, rather than overload your poor old noggin with too much information at this stage of the game, try out what I've suggested so far.

        I'll be checking out your progress as and when you make adjustments to the sales copy.

        So for now, off with you and get started implementing these suggestions.

        When you're done come back here and post again. I'll then take you forwards to the next stage.

        Enjoy the process - make it fun! You can do this Louie - it's easy. Just go with the flow.

        Get in the zone and you'll find it's a lot easier than at first you imagined.

        Smoking hot,


        Mark Andrews
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  • Profile picture of the author magiclouie
    Thanks for the valuable information you shared here, Mark. I love reading every word you wrote.

    I can tell that you are indeed a "kick butt" copywriter.

    I am going to forward your email address to my client. SmokingHotCopy@gmail.com, right?

    Cheers,
    Louie Tugas
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    • Profile picture of the author Mark Andrews
      Banned
      Either / or:

      SmokingHotCopy@gmail.com

      Or...

      Mark@IMCopywriting.com

      I don't mind which. It's all good.

      My pleasure helping you out, you're more than welcome. It's so refreshing to see someone who truly appreciates the assistance given.

      More power to you too.

      Kindest regards,


      Mark Andrews
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      • Profile picture of the author magiclouie
        Originally Posted by Mark Andrews View Post

        Either / or:

        SmokingHotCopy@gmail.com

        Or...

        Mark@IMCopywriting.com

        I don't mind which. It's all good.

        My pleasure helping you out, you're more than welcome. It's so refreshing to see someone who truly appreciates the assistance given.

        More power to you too.

        Kindest regards,


        Mark Andrews
        Very well then my friend.

        I have now forwarded your contact details to Jackie. Actually, she has still lots of sites that need to have awesome quality sales copy.

        Cheers,
        Louie Tugas
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