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Professional look means mainstream and average?

by finaquant
1 replies
  • WEB DESIGN
    • |
Hello all

Generally, a professional look and feel is expected from business websites.

In most cases this expectation translates to being mainstream, and appealing to average conservative tastes, with legitimate images like sailing boats (we are a team striving for the same goal!), or presentable professionals around a meeting table, with a proper anti-racism and anti-gender diversity of people.

I want to stay away from such business bogus, but still be successful in online marketing. Not for the sake of being different, but for the sake of being myself.

Do you think this is possible? Are there some good examples and success stories?

Or do marketing efforts always end up with being mainstream if you want to reach many potential customers (i.e. not only a small niche).

Tunc
#average #mainstream #means #professional #professionalism
  • Profile picture of the author thatjc
    A professional site will look clean and minimal, with lots of white space, better than average typography and beautiful images of high quality. It doesn't have to look "average".

    Of course it also has to perform well, be quick loading, be simple and intuitive to use and sell well - but those are other topics.

    You can find good examples among the best commercial (paid) WordPress template sites or the better Adobe Dreamweaver templates. You can also get inspiration from the "CSS Zen Garden" demo site collection.

    Excellent WordPress templates:
    StudioPress Themes

    CSS Zen Garden (select "View all designs"):
    CSS Zen Garden

    Hope this helps...
    _jim coe
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