Feedback on my membership site?! Is it UGLY?!

Everyone has their own opinions and preferences. I personally like it as is.

I create websites for a living and I am always second guessing design considerations. I think content far outweighs design.

To Your Success,

Brian

Your site is pretty nice and professional. And the Pop-up looks amazing too. your opt- in and the login part are good too. Just spice it up a little to give more juice into it.

I think it's ok, but it needs to have some graphical enhancements for sure.

One thing you need to think about and apply is: typographic hierarchy

http://www.smashingmagazine.com/2013...es-typography/

I like it easy to read on eyes with soft colors and not cluttered.I wouldn't change anything nice job.

I would not say that it is ugly. It is just incredibly cluttered. The top part of your Home page, above the fold, is excellent. It is clear, clean and simple. Then, it scrolls down leading to more and more and more and more and more and more. In typical blog-like format, it's all clutter. People are not going to wade through all of it in the hopes of finding something they like. Less is more.

I would suggest more top-level menu items pointing to key areas of your site. For example, I would suggest taking "Membership Steps To Success" off of your Home page and making that a featured page, thus vastly trimming your Home page down in size.

Yeah there's a lot there. I was trying to highlight a sampling from each department. The site is full of hundreds of resources on membership marketing, management, selecting a niche, etc. Hard to put all that in a small area. I will play around with the layout a bit more and see what happens. Thanks for the feedback everybody. Any more ideas, let me know!

The site doesn't look bad.

I would move that call to action (Join Us!) from the top/left sidebar to where that image of the head/gears is located below the search box (top/right). That way traffic can read what you have to offer & subscribe to your offer without scrolling the page.

Well, I think the design could be better - but I always give people kudos for moving their businesses forward - so great job on that front!

A couple of brief comments that I think will help your design:

1. Fonts can make a huge difference in the look of a site. Right now your fonts are rather standard/plain and give it a kind of Microsoft Word doc look.

2. The main headline competes with the header. Your main headline should be more prominent than the header.

3. Your call to action ("Learn How to Grow Your Membership Site Business"), isn't prominent enough and would probably do better as a button rather than a straight link. There are also 2 competing calls to action above the fold in the last paragraph ("take our full site tour" and "become a member"). Usually it is better (i.e. more click throughs) when there is one call to action.

Well, that's just a few thoughts.

Best of luck to you!!

I made some more changes to the site and now have the category areas going to the login page when someone tries to click on member content. This is how I wanted to have it but the software I was using was limited and now they have this feature. Shortening the pathways down to keep the visitor focused on where I want them to go.

It's not bad. It's just a bit overwhelming with the amount of resources and content. Why not do a sales video? You could really shrink it down a lot with a video.

As Ive just built my 1st membership site ( finally..some serious redesign needed though), I thought, as has been mentioned above, kudos for taking action. I'm sure you'll get a lot of valuable advice on tweaking here and there. If i may ask, what membership platform are you using...

Also.. Yes, video on the front/home page would be a plus.

Wishing you success and all that good stuff.

JJ

Yes, I will be adding a video. I've been playing with the font sizes and weights to make things more clear. The site is quite large and I have a ton of resources inside.

I am opting for a "sneak preview" view which gives people access to see all of the site and what's inside INSTEAD of a "walled-garden" approach which is to put the sales letter on the home page and have everything hidden.

I'd rather be upfront and show people what we have and then they can decide if they want to join or not. I never liked those guru sales letters with all the hype.

I've tested both methods on other projects and the sneak preview approach pulls much better and people stay longer.

I've managed many membership sites but this is the first one I am designing myself by hand and learning how to do coding.

For those of you interested, it runs on Wordpress and is using WP-emember from Tips & Tricks HQ. I tried Wishlist and S2 Member but it can't do what I want it to.

Check the site out again and let me know what you think. I've added a lot more free tips and secrets in the free resources area.

I like it. Best of luck with it!

Thanks for the feedback. I just added a video tour of the site. I was having problems with my microphone so just made it a silent musical tour but will work on that a bit more.

I figure it's better to get something out there, then tweak things as you go along. Too many people procrastinate and don't take action, waiting for everything to be PERFECT. Then it never gets done.

That's not me. Do it. Then make changes.

You can only fail so many times before you succeed!