Is my purchase page too busy?

by BeckM2
15 replies
  • WEB DESIGN
  • |
I am getting people to go from my sales page to my purchase page, but my purchase page bounce rate is 50%. I know my product is an expensive one but the price is listed in the sales page so there shouldn't be too much sticker shock when the click come from the sales page.

So I ask, is the page too busy? Should I get rid of the navigation on this page and simply put a BUY NOW (with the 30 day guarantee) and be done?

Purchase | Short Hills Design, LLC

Thanks for any and all insight!
#busy #page #purchase
  • Profile picture of the author ibesmanicanbe
    I don't think it's to busy, in my opinion, it doesn't draw me in a lot. Your not selling a cheap 7 dollar product, to get people to give up 300.00, they have to really be sold. Where's the proof of sales or traffic? Where is the testimonies that the product is reliable. I hope it all goes well, but it will probably help to look at the WSO's that have sold well at high rates to see what some of the other gurus are doing.
    {{ DiscussionBoard.errors[8344586].message }}
    • Profile picture of the author hometutor
      The gray is boring. I just skimmed the text. How about a Youtube video in the upper third of your page so people can listen to your pitch. On the Youtube site, add your link FIRST THING so viewers can click the link to get to your site. Now skimmers can listen and you'll get more visits from Youtube.

      Rick
      {{ DiscussionBoard.errors[8344609].message }}
      • Profile picture of the author jorgesil
        It's not too busy, but I echo the sentiments of others. Unless they are already sold BEFORE they get to that page, it the "boringness" might turn them off.

        Even they may have read a sales page, and are convinced, they still might need some more convincing even after they get to that page.

        You might want to spice it up a bit, remind them of features, what they're specifically getting, etc.

        But don't take our word for it. Split test EVERYTHING, and use whatever works best.
        {{ DiscussionBoard.errors[8344638].message }}
        • Profile picture of the author BeckM2
          Originally Posted by jorgesil View Post

          It's not too busy, but I echo the sentiments of others. Unless they are already sold BEFORE they get to that page, it the "boringness" might turn them off.

          Even they may have read a sales page, and are convinced, they still might need some more convincing even after they get to that page.

          You might want to spice it up a bit, remind them of features, what they're specifically getting, etc.

          But don't take our word for it. Split test EVERYTHING, and use whatever works best.
          I really appreciate this advice, too. It's exactly (I think) what's happening. They are not afraid of the price (probably) because they know it already, but need a bit more nudging to go over the conversion cliff.

          Do you think the page has too much text? Should I make bullet points? And then make a big BUY NOW? naturally I'd split test all of this.

          Oh, and according to GA, average time on the page from 1/1/13 to now is around 3:30.

          Thanks.
          Signature
          Short Hills Design, LLC
          Internet Marketing for Dentists and Physicians
          {{ DiscussionBoard.errors[8344764].message }}
      • Profile picture of the author BeckM2
        Originally Posted by hometutor View Post

        The gray is boring. I just skimmed the text. How about a Youtube video in the upper third of your page so people can listen to your pitch. On the Youtube site, add your link FIRST THING so viewers can click the link to get to your site. Now skimmers can listen and you'll get more visits from Youtube.

        Rick
        Thank you all for your time and advice. I'll get started right away. As for the YT idea, that sounds great. Do you mean that I should make a YT pitch video, and then make the clickable link back to my purchase page the first thing that comes up in the video?

        My only hesitation about the YT video is that I'm not a "Video guy" and while I can make a nice scripted video, I worry that unless I get a professional company to do it with me, then I might make it even worse!
        Signature
        Short Hills Design, LLC
        Internet Marketing for Dentists and Physicians
        {{ DiscussionBoard.errors[8344752].message }}
        • Profile picture of the author hometutor
          Originally Posted by BeckM2 View Post

          Thank you all for your time and advice. I'll get started right away. As for the YT idea, that sounds great. Do you mean that I should make a YT pitch video, and then make the clickable link back to my purchase page the first thing that comes up in the video?

          My only hesitation about the YT video is that I'm not a "Video guy" and while I can make a nice scripted video, I worry that unless I get a professional company to do it with me, then I might make it even worse!
          Last I read and this is dated, people were more likely to view "home made" like videos as opposed to professional ones. Perhaps it's the commercial bombardment we face every minute of the day.

          You have a script. It's your sales page. Use your webcam, let them see your face.

          Smile
          Say hi.
          Read your sales page .
          State something soft selling such as "I look forward to seeing you on my information page (not sales page)
          Don't say the price in the video in case you change it later
          Smile

          Yes a link to your sales page first thing

          Rick
          {{ DiscussionBoard.errors[8344898].message }}
          • Profile picture of the author BeckM2
            Originally Posted by hometutor View Post

            Last I read and this is dated, people were more likely to view "home made" like videos as opposed to professional ones. Perhaps it's the commercial bombardment we face every minute of the day.

            You have a script. It's your sales page. Use your webcam, let them see your face.

            Smile
            Say hi.
            Read your sales page .
            State something soft selling such as "I look forward to seeing you on my information page (not sales page)
            Don't say the price in the video in case you change it later
            Smile

            Yes a link to your sales page first thing

            Rick
            But isn't that the "reverse order"? I drive them to a sales page (clean, no navigation) and then they click buy now to get to purchase. I thought that I don't want to really give them any way to click-away on either page? Since the majority of my purchase page visitors come from my sales page, where there is an offer to d/l the sample, should I still add these links? Thanks.
            Signature
            Short Hills Design, LLC
            Internet Marketing for Dentists and Physicians
            {{ DiscussionBoard.errors[8345793].message }}
          • Profile picture of the author BeckM2
            Since I'm marketing to my colleagues, can I just put on a dress shirt and have a 30-second conversation with the screen? Should I use a green-screen background type of thing? I'm going to recording out of my home office so I don't think they want to see my kids trains in the background.

            And how long should it be?
            30 seconds?
            Thank yoj!
            Signature
            Short Hills Design, LLC
            Internet Marketing for Dentists and Physicians
            {{ DiscussionBoard.errors[8346932].message }}
            • Profile picture of the author hometutor
              I've had conversations with the camera before. I wish I had camera software for a green screen. As long as it takes. Like I said just use your sales page script if you want. If you don't think your sales page script is good enough then you'd better look at your sales page script again.

              Rick
              {{ DiscussionBoard.errors[8347508].message }}
              • Profile picture of the author BeckM2
                Ok thanks.

                "Hello screen....."
                Signature
                Short Hills Design, LLC
                Internet Marketing for Dentists and Physicians
                {{ DiscussionBoard.errors[8347514].message }}
    • Profile picture of the author ReferralCandy
      Originally Posted by ibesmanicanbe View Post

      Where's the proof of sales or traffic? Where is the testimonies that the product is reliable.
      Agreed. For a product of this price, the potential customer really has to be convinced that the product is good enough for him/her to part with their money, and "$299.95 is a low price to pay for a guide that will help you make sure you are getting your money's worth on all of these services and that you are doing things correctly" (quoted from the purchase page itself) isn't very convincing. It would be helpful to add in some social proof (testimonials and positive reviews).

      Additionally, I do feel that there is a tad too much text in the page, and I did get a little tired from reading it. Keep it simple, clear and concise, so that you can communicate the message much more easily to your customer.

      Lastly, you could add a link to your free sample to your purchase page, so that customers can have a glimpse of the product that they're about to buy. If the content of the free sample is excellent, then they would feel comfortable parting with their $300 for the full deal.

      Cheers, and all the best,
      -Hum
      Signature

      Measure, manage and incentivize customer referrals with ReferralCandy.

      PS: Looking to get more repeat customers for a physical store? Check out CandyBar's digital loyalty cards!

      {{ DiscussionBoard.errors[8344825].message }}
  • Profile picture of the author JonBird
    Hi BeckM2, please correct me if I am wrong.. but isn't this the "BUY" page. They have already made the decision to purchase and they are coming to this page to do what? Click the "Buy" button? Confirm their decision to buy?

    If this is the case... that "Buy" button should be front and center and large.

    Secondly, a video is great but social proof, testimonials are what people need to see... so they know they are making a "good" decision. Video social proof would be even better. Help them click the buy button by making them feel they are making a great decision.

    Thirdly, the page has a bit of a "corporate" feel about it but that isn't a bad thing. But it could certainly do with some spicing up. The "warrior forum" style would be too over the top but something inbetween would work nicely.

    Hope this helps... but as others have mentioned... split test everything and see what works.
    {{ DiscussionBoard.errors[8346581].message }}
    • Profile picture of the author BeckM2
      Originally Posted by JonBird View Post

      Hi BeckM2, please correct me if I am wrong.. but isn't this the "BUY" page. They have already made the decision to purchase and they are coming to this page to do what? Click the "Buy" button? Confirm their decision to buy?

      If this is the case... that "Buy" button should be front and center and large.

      Secondly, a video is great but social proof, testimonials are what people need to see... so they know they are making a "good" decision. Video social proof would be even better. Help them click the buy button by making them feel they are making a great decision.

      Thirdly, the page has a bit of a "corporate" feel about it but that isn't a bad thing. But it could certainly do with some spicing up. The "warrior forum" style would be too over the top but something inbetween would work nicely.

      Hope this helps... but as others have mentioned... split test everything and see what works.
      YES! This is the case. This is the "BUY" page.
      Signature
      Short Hills Design, LLC
      Internet Marketing for Dentists and Physicians
      {{ DiscussionBoard.errors[8346929].message }}
      • Profile picture of the author BeckM2
        Now I get it. Thank you.
        Signature
        Short Hills Design, LLC
        Internet Marketing for Dentists and Physicians
        {{ DiscussionBoard.errors[8346930].message }}

Trending Topics