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How would you improve this salesletter design?

by George Katsoudas
9 replies
  • WEB DESIGN
    • |
Hey guys!

I have been working on my web page and need your opinion on the design.

http://wppluginlabs.com/amazon/

Specifically:

- Is it clean and simple?

- Is it user-friendly?

- Does it inspire trust?

- Is it easy to navigate?

- Does it look professional (but not necessarily "corporate")?

- What's the one big thing you would change to improve on any of the factors above and boost conversions (orders)?

I would really appreciate your feedback...

Thanks!

George
#design #improve #salesletter
  • Profile picture of the author TurnRush
    Hi George good to see you back with a new product.

    Those yellow subheaders are great, nice layout, great story. Very simple but effective.

    Would try to improve the main header, maybe start with a yellow bar too, or a variation of the same in a different color.

    This part:
    Looking for a done-for-you business in a box?...
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  • Profile picture of the author George Katsoudas
    Great, I'll put this in the "idea bucket."

    Thanks!

    George
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    10X Your WordPress Site's Traffic and Profits
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  • Profile picture of the author forgottenlife
    Could you get the top link bar to move down as you scroll, or have navigation at the end of each section as I found the site awkward once the top menu was out of sight.

    Overall, I like the site. Question, does it all have to be on one LONG page, why not break them up to amke them more manageable.

    Good start.
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  • Profile picture of the author WPcrew
    Page you created is clean and simple, but if we're talking about professional look of a landing page, there's a lot of space for improvement.
    Typography is bad, no consistency with margins, spacing, padding, and if whole content is centered - I don't see a reason why this 2 menus aren't centered too?
    The images that matter and should draw attention of your visitors are currently "invisible", for example 3-year-revenue.png, cause they're surrounded with oversized text...
    My advice - buy nice landing page on themeforest for few $$, it'll be great base for further work and adjustment, cause most of the stuff I'm talking about doesn't exist in pro landing pages (typo, margins, spacings...).

    Sorry for the rough words, but I tried to be helpful.
    Best of luck with your plugin!
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    • Profile picture of the author George Katsoudas
      Originally Posted by forgottenlife View Post

      Could you get the top link bar to move down as you scroll, or have navigation at the end of each section as I found the site awkward once the top menu was out of sight.

      Overall, I like the site. Question, does it all have to be on one LONG page, why not break them up to amke them more manageable.

      Good start.
      Ok, I have made the top navigation bar move down as you scroll. Thanks for the feedback!

      Originally Posted by WPcrew View Post

      Page you created is clean and simple, but if we're talking about professional look of a landing page, there's a lot of space for improvement.
      Typography is bad, no consistency with margins, spacing, padding, and if whole content is centered - I don't see a reason why this 2 menus aren't centered too?
      The images that matter and should draw attention of your visitors are currently "invisible", for example 3-year-revenue.png, cause they're surrounded with oversized text...
      My advice - buy nice landing page on themeforest for few $$, it'll be great base for further work and adjustment, cause most of the stuff I'm talking about doesn't exist in pro landing pages (typo, margins, spacings...).

      Sorry for the rough words, but I tried to be helpful.
      Best of luck with your plugin!
      I just changed the font to Arial.

      Made the width of elements more consistent (for example, the video was wider).

      I moved the image you mentioned further up.

      Aligned the top navigation bar links as well as the bottom links in the center.

      Thanks for the feedback - I really appreciate it!

      George
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      10X Your WordPress Site's Traffic and Profits
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  • Profile picture of the author sham2
    Good job George Katsoudas. I really like your webpage and appreciated your hard work. But there are some thing that i noted that the font-size of your webpage is to much big. Mostly use font size is 12px. The contact us form is also not looking good. Your footer design is very poor. My suggestion is that give some proper background color to footer and adjust the text size.
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    • Profile picture of the author George Katsoudas
      Originally Posted by sham2 View Post

      Good job George Katsoudas. I really like your webpage and appreciated your hard work. But there are some thing that i noted that the font-size of your webpage is to much big. Mostly use font size is 12px. The contact us form is also not looking good. Your footer design is very poor. My suggestion is that give some proper background color to footer and adjust the text size.
      For now, I have made the font a little smaller. Thanks for the feedback!

      George
      Signature
      10X Your WordPress Site's Traffic and Profits
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      • Profile picture of the author WPcrew
        Originally Posted by George Katsoudas View Post

        For now, I have made the font a little smaller. Thanks for the feedback!

        George
        I don't see you made it smaller, and don't make it 12px. Nowadays font size should be at least 14px, more like 16px+.
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        • Profile picture of the author George Katsoudas
          Originally Posted by WPcrew View Post

          I don't see you made it smaller, and don't make it 12px. Nowadays font size should be at least 14px, more like 16px+.
          Actually, the content used to be Tahoma, x-large.

          Now it is Arial 16pt.

          I agree that 12pt is rather small, and usability tests show that 14pt to 16pt is the way to go!

          Thanks for the feedback!
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