I realized yesterday that I am loosing a lot of international clients due to the fact that I am using Paypal as a payment payway exclusively. A lot of non english speaking people have placed orders on my website but did not follow through with payments. I thought this was just spamming, until I wrote to one of them this week.
I wrote that I noticed he had begun to place an order but did not finish and if I could be of assistance or if he had any questions to please let me know. The customer responded that he would love to place an order on my website but he did not have a Paypal account nor did he really understand the Paypal page he is routed to as it is in English. He said that he sees the logos of Mastercard and Visa within the Paypal logo right below the "Pay Now" button, so he understands it is possible but he cannot figure out how to do it as the Paypal page is in English.
I called Paypal and asked them to make the payment page multi-lingual as merchants are loosing clients. The Paypal engineer was very happy with my suggestion and they will be making it multi-lingual within 90 days ( I let them know that I would welcome any compensation for my very valuable feedback but was told that I will be credited for making the feedback 100% , but that they don't have a mechanism to compensate people. However, in the event such is possible my name will be down and my interest and that the suggestion had been escalated and is actually being worked on as we spoke. It was a long discussion that itself was escalated from the rep to the engineer).
Exactly, the page that will be provided in various languages is the one where people are routed to and make the payment. Right now, although at the bottom there is a link to pay with a credit card people do not understand the language and cannot complete their purchase. For each country it is the same, it is in the default language. Due to this limitation, internationally all merchants using Paypal are loosing and so is Paypal. It will be a good thing now that it is going to be multilingual.
Meanwhile, I am going to upgrade to the Advance Merchant Account of Paypal which will allow me to customize the payment page and make it much easier for customers to pay. It cost $5 monthly. I will also make it multilingual since the Paypal payment page will be on my own site. Most importantly, paying with a credit card will be easy and obvious.
In order to upgrade to the Advance Merchant Account I need to have a shopping cart. I wonder if you could tell me which one is best. I never used a shopping cart before. Here is the list of twelve that work with Paypal:
It was great speaking with you! Our Advanced Solution is a great way for you to accept all major credit cards AND PayPal and your customers won’t leave your site. This is only $5.00 per month and we don’t have any contracts.
The following carts are compatible with Advanced:
Site Store Pro
Wild Web Works
Cool Blue Web
Interior Web Design
Lumino Web Design
Shopify (templates only, not the iFrame)
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I thank you all in advance for your assistance.