"With hundreds of thousands of books published (and self-published) every year, it can be difficult to get noticed; a great cover can often mean the difference between a sale and a trip to the bargain bin. Book-cover designers have to choose from a wide range of techniques -- illustration, collage, typography, photography -- to find ways to make sure you take a closer look.
Gregg Kulick, David Pearson, and John Gall are experts at this. As some of the industry's most sought-after cover designers, their work can be seen on titles published by companies ranging from Penguin to Vintage, and for authors including Cormac McCarthy, John Le Carre, Jennifer Egan, and Haruki Murakami. We spoke to them about the fine art of book design, and how photography, typography, and collage come together to create compelling cover art. Read on for 10 key takeaways."
10 Lessons from Veteran Book Cover Designers