You need to change the text color in your menu as I can barely see it. Also the site isn't responsive. I would change the header image to something that contains scrap metal also. Hope this helps.

The fold looks okay, however the menu bar needs some tweaking. The text is too dark for the background. For the lower part, play around alignments, proportionsand such because it looks a little cluttered. Check out other websites that cater to the same niche as your website and you might find inspiration. good luck!

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Site looks fine. Can rearrange content below the fold. Though it conveys the message it does not look very impressive also changing the image to a much relevant one would be better. You should also get your content proofread before updating. There is a repetition of proposition in this sentence." Most of your unwanted items can either be given away to charity or recycled. As certain items become older with age and eventually obsolete, is is especially important to recycle them in order to continue the never ending recycling process. "

You need to do a bit of improvement in design like text area etc.. You should consult a designer I believe.

I would certainly get rid of the adverts at the end of the site - why would you want to give people the opportunity to click away from your site (possibly to a competitor) when you have worked so hard to get traffic in the first place.

Header part is good, but you need to pop the color of the text navigation a little bit, i recommend rgba(171, 171, 171, 1). I also recommend separating the Cart in the navigation list as it is considered as non-page navigation link. You can make the title smaller that it will only occupy 75% of the orange header, and the 25% of it as the Cart's section. Or, if you do not want it, you can push the Cart link to the right of the navigation just to separate it to the global link group.

All of your content after the splash/slider/banner image needs a huge work for a better ux and conversion

Its looking good but along with this you need to make some changes related to formatting and content.

You need a logo and to redesign the body as it looks unorganized.