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Old 08-07-2011, 04:23 PM   #1
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Default Newbie guide to Microsoft Adcenter PPC network

Hello Warriors,

Microsoft adcenter is one of the biggest networks for PPC and banner advertising that deliver a high quality and targeted traffic.

It's highly recommended for people who wants to start promoting CPA with PPC. I have used them for a while and I had very good experience with the traffic quality and the support that Adcenter offers to their clients.

They have a supporter online on chat most of the time to help you with your campaigns and to answer your questions.


Budget and ads:


How much do you need to start advertising with adcenter and where your ads will appear?

Adcenter have no minimum deposit to start advertising. So you don't need to worry about that.

They only accept payments with credit cards and they charge you after you receive your clicks each 4 or 5 days.

Your ads will appear on Yahoo, Bing, MSN and Hotmail.


Using direct linking with adcenter:


If you plan to do direct linking to you offers, It's not recommended to use your affiliate links directly or any type of shorten links. Instead of that go and register a domain name that include your campaign keywords to get better quality score.
You can also mask your affiliate link with free services as Dot**** and Co.uk, But its not highly recommended. Remember always to manage your geo targeting as well.

Using a landing page:


If you manage to promote your campaigns using a landing page, make sure to make your lander looks legit as much as possible by including TOS, Privacy Policy and stay away from things that looks scamy and too good to be true like totally FREE and 100% Free etc.

Things to do:

Things that you must do if you want to survive on adcenter and keep your account safe from getting banned.

1- Read their privacy policy Here
2- Watch adcenter PPC traning Here
3- If you are not sure what to do, Go and chat with the support team or just send them an email.
4- Use same display URL for default destination URL.
5- Use masking URL instead of redirect URL.

Things NOT to do:

1- Never use "free" terms in your ad copies.
2- Never use your affiliate links in your ads.
3- Never use chrome to login to your account. (They don't like it)
4- Never delay with payments for your ads.
5- Never collect visitors information such as email-zip without having a privacy policy on your website. (Try to avoid this type of offers)

Apply for a free $25 advertising coupon : Advertising Coupon

I hope this post will shed some lights on PPC advertising using microsoft adcenter.

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Old 08-07-2011, 05:33 PM   #2
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Default Re: Newbie guide to Microsoft Adcenter PPC network

MSN Adcenter has always had better converting traffic versus the others, but people seem to ignore it because they don't know how to use it properly. There's a ton of traffic available as long as you do what they want.


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Old 08-07-2011, 05:49 PM   #3
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Default Re: Newbie guide to Microsoft Adcenter PPC network

Great post I have a quick question I'm guilty of using "free" on my keywords and on my lander. How can I change things up so I won't get my account banned but still get coversions?
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Old 08-07-2011, 05:55 PM   #4
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Default Re: Newbie guide to Microsoft Adcenter PPC network

Quote:
Originally Posted by 3000 View Post
Great post I have a quick question I'm guilty of using "free" on my keywords and on my lander. How can I change things up so I won't get my account banned but still get coversions?
Sorry if I was not clear here, I mean in your ad copy.
For ex title like: 100% free mackbook air or Totally Free Dating Service etc.

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Old 08-07-2011, 06:15 PM   #5
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Default Re: Newbie guide to Microsoft Adcenter PPC network

Yep I'm guilty of that as well. For example if I'm going to promote a free Ipad 2 offer my ad copy would go something like this.

Title: Free Ipad 2
Description: "Get your FREE Ipad 2 here blah blah blah..."

How can I change the wording so I won't get penalized and still get clicks to get conversions?
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Old 08-07-2011, 06:26 PM   #6
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Default Re: Newbie guide to Microsoft Adcenter PPC network

Quote:
Originally Posted by 3000 View Post
Yep I'm guilty of that as well. For example if I'm going to promote a free Ipad 2 offer my ad copy would go something like this.

Title: Free Ipad 2
Description: "Get your FREE Ipad 2 here blah blah blah..."

How can I change the wording so I won't get penalized and still get clicks to get conversions?
Are you tracking your converting keywords so that you know that the word FREE the word that converting?

You can use something like
Test an ipad 2
Apply now and you may test and keep a brand new ipad 2. Click here!

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Old 08-07-2011, 06:29 PM   #7
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Default Re: Newbie guide to Microsoft Adcenter PPC network

Nice guide. The one thing I've always liked msn for there high conversion rate. But they just never had the quantity I was looking for.

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Old 08-07-2011, 06:34 PM   #8
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Default Re: Newbie guide to Microsoft Adcenter PPC network

Yup I've been tracking the word "free" in conjunction with ipad, gift cards, etc. and I've been getting more clicks with more conversions.

But I'll definitely try different variations because adCenter is a really good ppc resource.

Also I can't afford to get banned from adCenter because I've already got banned from Adwords.
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Old 08-07-2011, 06:45 PM   #9
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Default Re: Newbie guide to Microsoft Adcenter PPC network

I love adcenter. Good alternative to google.
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Old 08-07-2011, 08:02 PM   #10
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Default Re: Newbie guide to Microsoft Adcenter PPC network

Thanks for sharing this sir, I'm thinking of diving into Adcenter these days, to test the water...your guide helped a lot.

Thanks

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Old 08-07-2011, 08:31 PM   #11
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Default Re: Newbie guide to Microsoft Adcenter PPC network

Excellent guide. I will keep your guidelines in mind when I run campaigns with adcenter.
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Old 08-07-2011, 09:55 PM   #12
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Default Re: Newbie guide to Microsoft Adcenter PPC network

Great share again!

MSN has been hot for awhile. Competition will slowly come just like all the traffic sources.


Thanks,

CHAD

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Old 08-08-2011, 02:47 AM   #13
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Default Re: Newbie guide to Microsoft Adcenter PPC network

Great share thank's buddy.

Lee
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Old 08-08-2011, 04:58 AM   #14
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Default Re: Newbie guide to Microsoft Adcenter PPC network

nice post .

Thanks for sharing .

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Old 08-08-2011, 08:23 AM   #15
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Default Re: Newbie guide to Microsoft Adcenter PPC network

Nice guide you got there! I might as well add that Microsoft adCenter Desktop really helps a lot managing your ads from your desktop.

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Old 08-08-2011, 12:02 PM   #16
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Default Re: Newbie guide to Microsoft Adcenter PPC network

Are we allowed to use a squeeze page with Adcenter PPC, requesting email address in exhange for free item? (it's my own site/product).
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Old 08-08-2011, 02:23 PM   #17
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Default Re: Newbie guide to Microsoft Adcenter PPC network

This is very nice. I think so many people get fixated on Google that they forget about the other players in the market. As someone once asked me, does it really matter how you get to $100,000 as long as you get there?
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Old 10-22-2011, 01:32 AM   #18
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Default Re: Newbie guide to Microsoft Adcenter PPC network

Quote:
Originally Posted by sicnarf View Post
This is very nice. I think so many people get fixated on Google that they forget about the other players in the market. As someone once asked me, does it really matter how you get to $100,000 as long as you get there?
Thank you sicnarf!

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Old 10-22-2011, 02:35 AM   #19
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Default Re: Newbie guide to Microsoft Adcenter PPC network

Very nice post Mahmoud !
Thanks for sharing.

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Old 10-22-2011, 03:55 AM   #20
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Default Small adcenter tip

I have been running a great campaign on adcenter and at one point I optimized the keywords, and I decided to also do some demographic bidding. The demographic bidding caused a huge traffic decrease and the reason for that is as an adcenter rep explained to me is:
"Secondly, I suggest that you turn off your ad group targeting, for specific age, since this may cause possible traffic not to reflect on your performance data as clicks and impressions. Our system can only filter out gender and age targeting, if they are logged in with their Windows Live Id."

So I turned off demographic targeting, and traffic and cash flow is back up



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Old 10-22-2011, 04:13 AM   #21
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Default Re: Small adcenter tip

Quote:
Originally Posted by orisin View Post
I have been running a great campaign on adcenter and at one point I optimized the keywords, and I decided to also do some demographic bidding. The demographic bidding caused a huge traffic decrease and the reason for that is as an adcenter rep explained to me is:
"Secondly, I suggest that you turn off your ad group targeting, for specific age, since this may cause possible traffic not to reflect on your performance data as clicks and impressions. Our system can only filter out gender and age targeting, if they are logged in with their Windows Live Id."

So I turned off demographic targeting, and traffic and cash flow is back up


Yes, you right Orisin. Adding demographics for age and sex will make your ads appear when people are logged in to their hotmail or yahoo accounts.

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Old 10-22-2011, 04:17 AM   #22
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Default Re: Small adcenter tip

Quote:
Originally Posted by orisin View Post
I have been running a great campaign on adcenter and at one point I optimized the keywords, and I decided to also do some demographic bidding. The demographic bidding caused a huge traffic decrease and the reason for that is as an adcenter rep explained to me is:
"Secondly, I suggest that you turn off your ad group targeting, for specific age, since this may cause possible traffic not to reflect on your performance data as clicks and impressions. Our system can only filter out gender and age targeting, if they are logged in with their Windows Live Id."

So I turned off demographic targeting, and traffic and cash flow is back up


This happened to me as well.After turning off demographic targeting traffic began to flow again.

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Old 10-22-2011, 04:55 AM   #23
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Default Re: Newbie guide to Microsoft Adcenter PPC network

is this 25$ credit for existing Advertiser also or only for newbie ,I am with them for a year
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Old 10-22-2011, 04:58 AM   #24
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Default Re: Newbie guide to Microsoft Adcenter PPC network

Quote:
Originally Posted by amithak50 View Post
is this 25$ credit for existing Advertiser also or only for newbie ,I am with them for a year
You can get it to your email and I am not sure if it will work for your country. you need to go to your billing page and add the code to know that.

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Old 10-22-2011, 05:48 AM   #25
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Default Re: Newbie guide to Microsoft Adcenter PPC network

Also, if you have a profitable campaign don't be afraid to put in a high max bid, because first of all in most cases you'll only pay half of the max bid you put in and you'll get better positioning and more of your converting traffic

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Old 10-22-2011, 05:59 AM   #26
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Default Re: Newbie guide to Microsoft Adcenter PPC network

Very nice, post!

Ad Center is great for US traffic and, in fact, I often tell people to start testing their search campaigns with them and just move on to Google when they find something that's proven to work. It's because although Ad Center also has their rules, it's still much easier to work with than Google. It is possible start testing campaigns there without building complete sites, capturing leads, using autoresponder series, etc...


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Old 12-19-2011, 09:12 AM   #27
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Default Re: Newbie guide to Microsoft Adcenter PPC network

Thanks for a great thread! I have one question: When registering to adcenter, they require company info. I don't have a company and obviously I'm not gonna start up one just for this. So should I just put some fake company name there or what?
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Old 12-26-2011, 12:49 PM   #28
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Default Re: Newbie guide to Microsoft Adcenter PPC network

really great information
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Old 12-28-2011, 05:12 AM   #29
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Default Re: Newbie guide to Microsoft Adcenter PPC network

Quote:
Originally Posted by anton433 View Post
Thanks for a great thread! I have one question: When registering to adcenter, they require company info. I don't have a company and obviously I'm not gonna start up one just for this. So should I just put some fake company name there or what?
If you do not have a company you can put your own name there.
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Old 01-01-2012, 10:27 AM   #30
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Default Re: Newbie guide to Microsoft Adcenter PPC network

Great Thread. I want to ask on question.
Did adcenter allow promoting squeeze pages ?
Please Reply.

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Old 01-03-2012, 09:17 PM   #31
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Default Re: Newbie guide to Microsoft Adcenter PPC network

You can use squeeze pages with adcenter. Just have your TOS and Privacy Policy in place.

I had a problem with squeeze pages with google with some squeeze pages. I just added more content on the squeeze page and it solve the problem with Google.

I've been with Adcenter for about 6 months and never an issue with the same squeeze pages.

Kevin

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Old 04-01-2012, 09:02 PM   #32
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Default Re: Newbie guide to Microsoft Adcenter PPC network

I want to test:

2 Different Landing Pages (1 blog-style, and another review)
and Direct Linking

So my question is, could you elaborate more on what needs to be done if I want to direct link?

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Old 04-09-2012, 09:03 PM   #33
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Default Re: Newbie guide to Microsoft Adcenter PPC network

Hi, Mahmoud;

Thank you for this informative thread.
As I might be a newbie to the PPC arena and the CPA jungle, but I predicted that Adcenter will have a momentum after joining with Yahoo to compete with the beast "Google" Adword a while ago, but I didn't jump in then.
Now I'm interested in buying a WSO which targeting using Adcenter to promote an upsell package of products. How I can get some coupons for Adcenter (Beside the pretty $25 that you offer...lol).

Jamal

(In a hunt for "TheTrue-Secret")
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Old 04-10-2012, 08:58 AM   #34
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Default Re: Newbie guide to Microsoft Adcenter PPC network

Nice try.Your post have enough information to help me.Thanks...
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Old 04-24-2012, 10:33 AM   #35
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Default Re: Newbie guide to Microsoft Adcenter PPC network

Great Information, Thank you....
BTW you can get a .info url from go daddy for a few bucks...
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Old 04-24-2012, 10:47 AM   #36
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Default Re: Newbie guide to Microsoft Adcenter PPC network

Your post is very helpful as I am trying to learn CPA and PPC. I want to offer this for my clients for offline marketing. Do you think is a good idea?
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Old 04-25-2012, 11:13 PM   #37
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Default Re: Newbie guide to Microsoft Adcenter PPC network

I just signed up but where to paste the code?

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Old 04-26-2012, 03:56 AM   #38
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Default Re: Newbie guide to Microsoft Adcenter PPC network

Quote:
Originally Posted by skyacme View Post
I just signed up but where to paste the code?
Check in account manager there you add or edit your CC.

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Old 04-26-2012, 04:05 AM   #39
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Default Re: Newbie guide to Microsoft Adcenter PPC network

Quote:
Originally Posted by JamesMcCaferty View Post
I want to test:

2 Different Landing Pages (1 blog-style, and another review)
and Direct Linking

So my question is, could you elaborate more on what needs to be done if I want to direct link?
Yes, You can do that just make sure to add privacy policy and TOS to your landing pages. Also manage your geo redirects if you are targeting a specific country.

Quote:
Originally Posted by TheNileArtist View Post
Hi, Mahmoud;

Thank you for this informative thread.
As I might be a newbie to the PPC arena and the CPA jungle, but I predicted that Adcenter will have a momentum after joining with Yahoo to compete with the beast "Google" Adword a while ago, but I didn't jump in then.
Now I'm interested in buying a WSO which targeting using Adcenter to promote an upsell package of products. How I can get some coupons for Adcenter (Beside the pretty $25 that you offer...lol).

Jamal

(In a hunt for "TheTrue-Secret")

You are welcome Jamal, I am not sure if you can use more than one coupon in same account. You can always chat with adcenter support team and they will help you.

Quote:
Originally Posted by mzabiels View Post
Great Information, Thank you....
BTW you can get a .info url from go daddy for a few bucks...
Yes, you right you can buy some cheap domains and mask with.

Quote:
Originally Posted by Tina2012 View Post
Your post is very helpful as I am trying to learn CPA and PPC. I want to offer this for my clients for offline marketing. Do you think is a good idea?
Thank you Tina, Sure feel free to share it.

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