Analyzing Free Traffic and Paid Traffic
There are lots of marketers that are seeking for a great traffic methods.
So I am going to share with you few traffic sources and their advantage and disadvantage. So you can get an idea of what might be suitable for you and what not. But of course you can try out all of them.
Basically, there are free and paid traffic methods.
Here is the list,
Free traffic methods: Social Media, Blogging, Article Writing, Video Marketing, Search Engine Optimization
Paid traffic methods: Pay Per Click
Let's start from free traffic first,
Social Media
Advantage
1. It's free and easy to step up.
2. You can build a great relationship with your followers
Disadvantage
1. Lower quality compared to paid traffic. (opt-in & conversions)
2. It takes lots of time to build a good and big network of followers.
3. There are several different social media platforms which you can choose: (Facebook, Twitter, Linked in, etc.)
Blog
Advantage
1. People buy faster from you if you offer them high quality value. People trade value for money in the end of your sales funnel.
2. People will come back to read your article. The relationship between your readers is easy to build up.
Disadvantage
1. You have to write high quality articles.
Article Marketing
Advantage
1. Free and easy to submit.
2. Build some trustworthiness and make yourself look like an expert in the field.
Disadvantage
1. It takes a lots time to produce and post articles.
2. If you going to hire a writer, it can cost you lots of money and the result might not be as desired.
Video Marketing
Advantage
1. Easy to understand because people think in pictures.
Disadvantage
1. It takes more skills to master.
But of course, you can hire some people to help you create videos.
Search Engine Optimization
Advantage
Since most prospects are already in the mod of purchasing, you can make them opt in easily.
Disadvantage
1. it takes a lot of time to get the site in to top 10 for the keywords you want.
2. You need to invest time + money to move up the rankings.
Second will be the Paid Traffic Source
Pay per Click
Advantage
1. You can see the result very fast.
2. Mostly, there are high targets, so the quality is pretty good. (opt-in & CR)
Disadvantage
1. You need to have the budget and learn the skills of PPC.
2. You must stay focused; you better focus on just PPC for the beginning to master the essential skills.
Finally, I want to remind you all, it's all about quality, not about quantity.
Hope this helps!
All the best,
Marcus
So I am going to share with you few traffic sources and their advantage and disadvantage. So you can get an idea of what might be suitable for you and what not. But of course you can try out all of them.
Basically, there are free and paid traffic methods.
Here is the list,
Free traffic methods: Social Media, Blogging, Article Writing, Video Marketing, Search Engine Optimization
Paid traffic methods: Pay Per Click
Let's start from free traffic first,
Social Media
Advantage
1. It's free and easy to step up.
2. You can build a great relationship with your followers
Disadvantage
1. Lower quality compared to paid traffic. (opt-in & conversions)
2. It takes lots of time to build a good and big network of followers.
3. There are several different social media platforms which you can choose: (Facebook, Twitter, Linked in, etc.)
Blog
Advantage
1. People buy faster from you if you offer them high quality value. People trade value for money in the end of your sales funnel.
2. People will come back to read your article. The relationship between your readers is easy to build up.
Disadvantage
1. You have to write high quality articles.
Article Marketing
Advantage
1. Free and easy to submit.
2. Build some trustworthiness and make yourself look like an expert in the field.
Disadvantage
1. It takes a lots time to produce and post articles.
2. If you going to hire a writer, it can cost you lots of money and the result might not be as desired.
Video Marketing
Advantage
1. Easy to understand because people think in pictures.
Disadvantage
1. It takes more skills to master.
But of course, you can hire some people to help you create videos.
Search Engine Optimization
Advantage
Since most prospects are already in the mod of purchasing, you can make them opt in easily.
Disadvantage
1. it takes a lot of time to get the site in to top 10 for the keywords you want.
2. You need to invest time + money to move up the rankings.
Second will be the Paid Traffic Source
Pay per Click
Advantage
1. You can see the result very fast.
2. Mostly, there are high targets, so the quality is pretty good. (opt-in & CR)
Disadvantage
1. You need to have the budget and learn the skills of PPC.
2. You must stay focused; you better focus on just PPC for the beginning to master the essential skills.
Finally, I want to remind you all, it's all about quality, not about quantity.
Hope this helps!
All the best,
Marcus
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