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When is direct linking against the rules? (Affiliate Marketing)

by rkchng
6 replies
Hello guys, I have been using Commision Junction for a few weeks so far and I have been wondering when exactly is direct linking banned.

I understand direct linking is not allowed in paid search listings (Google, Bing etc.) But if I were to direct link in my ad with a publisher, would it still against the rules. For example, I am planning to buy an advertising space from a blogger directly, without any third party ad networks. If I were to direct link, would it still be against the rules?

From what I understand, direct linking is banned to protect companies from paying excessively for ads on paid search listings etc. Am I right to assume that direct linking is allowed if I purchase advertising with publishers without any ad networks?

Thanks!
#direct #linking #rules
  • Profile picture of the author Jolly Serath
    Do it with Google AdWord.. it will not harm you
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    • Profile picture of the author rkchng
      Hi thanks for the reply. From what I understand, direct linking is not allowed with Google AdWords since itcompetes directly with the company's own ads?
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      • Profile picture of the author derekwong28
        Originally Posted by rkchng View Post

        Hi thanks for the reply. From what I understand, direct linking is not allowed with Google AdWords since itcompetes directly with the company's own ads?
        You can still do it but you will likely be competing against the merchant's own bids. In most cases, they will be much higher than yours. However if you look at the T&C of individual vendors in CJ, you will see that most of them prohibit direct linking to their site anyway.
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  • Profile picture of the author singhavn
    You cannot run affiliate offers in adwords. But you can surely run with publisher directly.
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  • Profile picture of the author badboy_Nick
    Originally Posted by rkchng View Post

    Hello guys, I have been using Commision Junction for a few weeks so far and I have been wondering when exactly is direct linking banned.

    Thanks!
    It's mostly banned via the major PPC engines, especially Adwords and BING due to their new "quality score" metric. Also they only want 1 unique URL being advertised on Google which is mostly the merchant himself so any other "direct linkers" aren't allowed to use the same root URL.

    But other than the major PPC platforms you should be able to use direct linking without a problem, just mainly avoid it in Adwords and BING.

    Kind Regards,
    Nick
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  • Profile picture of the author ChrisBa
    Originally Posted by rkchng View Post

    Hello guys, I have been using Commision Junction for a few weeks so far and I have been wondering when exactly is direct linking banned.

    I understand direct linking is not allowed in paid search listings (Google, Bing etc.) But if I were to direct link in my ad with a publisher, would it still against the rules. For example, I am planning to buy an advertising space from a blogger directly, without any third party ad networks. If I were to direct link, would it still be against the rules?

    From what I understand, direct linking is banned to protect companies from paying excessively for ads on paid search listings etc. Am I right to assume that direct linking is allowed if I purchase advertising with publishers without any ad networks?

    Thanks!
    Questions like this are typically best answered by your AM.
    Normally when someone says direct linking is not allowed I always have a LP and send people to the page prior to the offer (which is good practice anyways)
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