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Is it more efficient to select sites to advertise on first--then find cpa offers or vice versa?

by DependableTrader
4 replies
I am about to start a campaign and am going to do banners through an ad network, however Id like to know from someone with experience, do you find it more efficient to find good sites to advertise on first, then find offers to match the demographics or find the best offers first then find the site that demographically matches??
#advertise #cpa #efficient #find #firstthen #offers #select #sites #versa #vice
  • Profile picture of the author TE2
    Originally Posted by DependableTrader View Post

    I am about to start a campaign and am going to do banners through an ad network, however Id like to know from someone with experience, do you find it more efficient to find good sites to advertise on first, then find offers to match the demographics or find the best offers first then find the site that demographically matches??
    1. Find the hungry fish

    2. Feed the fish the correct food

    Having said that...

    Identify a traffic source (with hungry fish), then give them what they want (feed the fish).

    Make sense?

    John
    Signature
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  • Profile picture of the author Midas3 Consulting
    Originally Posted by DependableTrader View Post

    I am about to start a campaign and am going to do banners through an ad network, however Id like to know from someone with experience, do you find it more efficient to find good sites to advertise on first, then find offers to match the demographics or find the best offers first then find the site that demographically matches??
    You need to find the offer first , always, then if you're using for example the content network, find the sites using the keyword tool or site placement.

    This is especially applicable to media buying.

    There's no sane way to do it the other way around.
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  • Profile picture of the author JenaBloosky
    It's a totally circumstantial question.. if you have an unbelievable deal on a media buy, then you're going to want to start with the site and then find the offer that will fit there.. but if you have a really good offer and you're getting an awesome payout for it, then take the offer and find a good site that it fits on.

    Basically you have to play to your strengths.. think of it like this.
    Lets say you get a sweet deal on hockey sticks.. you're going to wanna take the hockey sticks, and sell them to people that want hockey sticks.. therefore you'd have the offer before the page...
    However, if you have a solid group of people that want to buy stereos, you're going to want to get them stereos, because you have such a connection with those people, you're going to stick with them and find what they want.. so in that case, you have the site then find the offer.

    It all depends on what your strength is.
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    • Profile picture of the author dschoen
      Man, that is a great question, I will fall on the side of personal preference, both directions, if you are out there and some site catches your eye, make a note and then look for an offer, but if the offer sucks or the landing page isn't great, you didn't do a lot of work just make a note about the site.

      Or you can go to a site like alexa.com search your keyword get some url's and put them in quantcast.com then in the upper left, above the rank, it will tell you if they accept ads or not and just go direct or at least ask the site owner, unless they are a major site they are pretty easy to work with.
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      Darwin Schoenwald
      Albuquerque, NM
      "I hope to someday be the
      person my dog thinks I am"

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