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List of Networks Allowing Offline Marketing?

by maestropanda
10 replies
I've recently decided to try out offline marketing and was encouraged to try TJComer's ebook (I was very impressed with the creativity). Now I need to get as much networks as possible that allows offline marketing to have a pool of offers to choose from. TJComer stated that he was going to include a list, but I guess he forgot
#allowing #list #marketing #networks #offline
  • Profile picture of the author CalvinWarr
    I wonder why offline marketing is not allowed? I don't understand the rationale. Anyone care to explain? If lead generation is the objective, then someone who is in the right demographics reads an ad in the papers or gets a flyer, why is that not allowed? Just curious.
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    • Profile picture of the author Kenster
      Originally Posted by CalvinWarr View Post

      I wonder why offline marketing is not allowed? I don't understand the rationale. Anyone care to explain? If lead generation is the objective, then someone who is in the right demographics reads an ad in the papers or gets a flyer, why is that not allowed? Just curious.


      networks cant track offline traffic. They like footprints and like knowing exactly what the affiliate is doing to make sure nothing sketcky is going on because they get pressure from the advertiser side as well.

      When promotion is done offline, its nearly impossible to tell rigth up front if their was incentivizing. Offline traffic is a whole different beast and when networks have very little clue how a campaign is playing out, they get a little worried. This is from speaking to people in the industry, though I dont own a network.


      And they have a good reason...lots of people who do offline campaign do some sketchy stuff. Even "mild incentivizing" can hurt backend conversion for teh merchant tremendously.
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    • Profile picture of the author TJComer02
      Originally Posted by CalvinWarr View Post

      I wonder why offline marketing is not allowed? I don't understand the rationale. Anyone care to explain? If lead generation is the objective, then someone who is in the right demographics reads an ad in the papers or gets a flyer, why is that not allowed? Just curious.
      It is allowed. Out of 20 networks I'm in 18 of them allow it, actually 19 do, but one has certain "standards or requirements' that must be met for offline. So yeah, it is most definitely allowed. Alot of people will tell you it's not but it is.
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      • Profile picture of the author Kenster
        Originally Posted by TJComer02 View Post

        It is allowed. Out of 20 networks I'm in 18 of them allow it, actually 19 do, but one has certain "standards or requirements' that must be met for offline. So yeah, it is most definitely allowed. Alot of people will tell you it's not but it is.

        TJ is right.

        You have to remember that a lot of the terms and conditions and rules of the network is made to cover their butts and give them an easier excuse to deny commissions if you are doing something funky. If you do an advertising campaign offline and are incentivizing and the lead quality is rubbish, the networks want to be able to deny your commissions rightfully. So they may have a no offline policy.

        BUT if you do an offlien campaign and do everything right so the lead quality is good, they would be silly not to allow it. If its converting on the backend, then the advertiser is happy, you are happy, and thus the network is happy. Sometimes this means building a relationship with your affiliate manager first.


        At the end of the day, provide quality and do things the right way and you will start to see that there is a lot more flexibility in how, when, and where you can promote!
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        • Profile picture of the author COPEAC Stephen
          In my opinion i dont think it's so much about which network allows off-line methods of promotion but more so which advertisers allow it....Networks are at the mercy of their advertisers when it comes to allowed methods so a network may have a policy in place for no off-line marketing methods for the reasons already mentioned but may bring on an advertiser that is OK with it...as long as the ADV is OK with it, the network will usually allow it so even if a network doesn't allow it, there still may be hope....you just need to find the offers you're looking to test with this method and ask the network to approach the ADV...

          Also you may want to focus on offers that allow incent...if they already allow incent i think you're going to have an easier time convincing those ADV to give you a shot...

          Best of luck.
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          • Profile picture of the author TJComer02
            Originally Posted by COPEAC Stephen View Post

            In my opinion i dont think it's so much about which network allows off-line methods of promotion but more so which advertisers allow it....Networks are at the mercy of their advertisers when it comes to allowed methods so a network may have a policy in place for no off-line marketing methods for the reasons already mentioned but may bring on an advertiser that is OK with it...as long as the ADV is OK with it, the network will usually allow it so even if a network doesn't allow it, there still may be hope....you just need to find the offers you're looking to test with this method and ask the network to approach the ADV...

            Also you may want to focus on offers that allow incent...if they already allow incent i think you're going to have an easier time convincing those ADV to give you a shot...

            Best of luck.
            True....I didn't think of that but yes you're right. I think though if you can show the advertisers you can pull big numbers they will go for it. The advertisers I work with tell me that my lead quality is much better than anything else they're getting, and that is all offline. Of course, there are other ways to market offline that don't attract high quality customers as well.
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          • Profile picture of the author williamrs
            Originally Posted by COPEAC Stephen View Post

            In my opinion i dont think it's so much about which network allows off-line methods of promotion but more so which advertisers allow it....Networks are at the mercy of their advertisers when it comes to allowed methods so a network may have a policy in place for no off-line marketing methods for the reasons already mentioned but may bring on an advertiser that is OK with it...as long as the ADV is OK with it, the network will usually allow it so even if a network doesn't allow it, there still may be hope....you just need to find the offers you're looking to test with this method and ask the network to approach the ADV...

            Also you may want to focus on offers that allow incent...if they already allow incent i think you're going to have an easier time convincing those ADV to give you a shot...

            Best of luck.
            Exactly. It's not the network who needs to like your traffic, but the advertiser. So before starting your campaign get in touch with your affiliate manager and make sure that the advertiser allows offline promotion strategies.


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  • Profile picture of the author CalvinWarr
    wow! makes sense though... so, it is more about scam prevention and to keep the leads pure... Would be nice to know a list of networks that allow offline offers since I am essentially an offline marketer...
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  • Profile picture of the author TJComer02
    Originally Posted by maestropanda View Post

    I've recently decided to try out offline marketing and was encouraged to try TJComer's ebook (I was very impressed with the creativity). Now I need to get as much networks as possible that allows offline marketing to have a pool of offers to choose from. TJComer stated that he was going to include a list, but I guess he forgot
    Crap! I did forget to add the list. I'll send the list through email to everyone that bought the book. Gimme a day or so, i've got hundreds of buyers to sort through. Good thing I keep track of stuff, eh?:confused:
    And thanks for the kind words Need any help just email me and i'll be glad to walk you through it
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  • Profile picture of the author TJComer02
    But, I will tell you MOST networks allow offline, or at least the offline techniques that I cover. If they don't, well, I can get anyone who buys my book into a network that does allow it. Like I said I'm going to send out an email to all my buyers and let them know what networks to go to, but I ask all my buyers to send me an email if they are NOT in a network that allows offline marketing, I can refer you to some amazing networks. I know the owners personally and can pretty much guarantee you get in, as long as you are honest and keep your end of the bargain
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