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PPV Keywords or URL's ????

by spope91
16 replies
Hi everyone, I'm starting a ppv campaign with Leadimpact very soon, just wondered what feedback people would have regarding the difference between using keywords and URL's.

Is one better than the other? Does it depend on the niche?

Hopefully we can get some good information going here.

Thanks
#keywords #ppv #url
  • Profile picture of the author CarlosG
    the only way of knowing is to test both, no one can accurately answer this for you because each market is different.
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    • Profile picture of the author spope91
      Thanks for the reply, I planned on testing both, but thought it would be worth gaining the opinions of others before hand, to perhaps determine where each method is more effective etc etc.
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  • Profile picture of the author PPC-Coach
    Urls are way better. You can find out the demographic of any site then set up your offers to target that demographic.
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    • Profile picture of the author spope91
      Thanks sounds great, I'm going to try using Leadimpact for list-building, giving away a free e-book. So if I were to target URL's strongly related to my niche, that would be the best bet?
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    • Profile picture of the author Joe Motion
      Originally Posted by PPC-Coach View Post

      Urls are way better. You can find out the demographic of any site then set up your offers to target that demographic.
      Spot on, just just use Quantcast to find out a sites demographics. You can target your offers much better.

      Keywords is better if you want a ton of traffic quickly. Perhaps if there is a big event happening at a specific time etc..
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  • Profile picture of the author CpvGuru
    Originally Posted by spope91 View Post

    Hi everyone, I'm starting a ppv campaign with Leadimpact very soon, just wondered what feedback people would have regarding the difference between using keywords and URL's.

    Is one better than the other? Does it depend on the niche?

    Hopefully we can get some good information going here.

    Thanks
    My experience will says URLS are better. higher price but value is definitely there. Scale is an issue so maybe adding a more generic KWs will work once you get the URL volume maxed out.
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    • Profile picture of the author spope91
      Great advice thanks guys. So would you agree that URL's tend to eb targeted than keywords? I'm looking to build a list, so I want people interested in my niche, but it's fairly broad.

      Thanks.
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      • Profile picture of the author spope91
        How many URL's do you guys start out with if you don't mind me asking? 50? 100? 1000? and after eliminating the ineffective and weaker ones, how many are you left with?

        Thanks
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  • Profile picture of the author HappyHourInfo
    The more urls you start out with the better, especially if you are marketing in a smaller niche. I aim for 1000 which is not hard to do if you are using scraper software.
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    • Profile picture of the author spope91
      Originally Posted by whosetheman View Post

      The more urls you start out with the better, especially if you are marketing in a smaller niche. I aim for 1000 which is not hard to do if you are using scraper software.
      Awesome, thanks for the advice. Looks like I need to get some scraper software then
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  • Profile picture of the author HappyHourInfo
    I use Affportal.com which is good (37/month though). I heard that there are some free scrapers around the internet but I don't know.

    Also one caveat....

    Like I said, go for a ton of urls but that's under the condition that you are looking for low bids (up to .03 to maybe .035 a view but mostly in the .015 to .02 range). Obviously if you are going for high traffic sites then your url list will be shorter because those type of sites can eat your budget fast. For example, if you were targeting dell.com to promote XPS Laptop Email Submits.

    Also, optins are generally a great way to go.

    Stay Thirsty!!
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    • Profile picture of the author spope91
      Originally Posted by whosetheman View Post

      I use Affportal.com which is good (37/month though). I heard that there are some free scrapers around the internet but I don't know.

      Also one caveat....

      Like I said, go for a ton of urls but that's under the condition that you are looking for low bids (up to .03 to maybe .035 a view but mostly in the .015 to .02 range). Obviously if you are going for high traffic sites then your url list will be shorter because those type of sites can eat your budget fast. For example, if you were targeting dell.com to promote XPS Laptop Email Submits.

      Also, optins are generally a great way to go.

      Stay Thirsty!!
      Awesome stuff, thanks for the inout. I've managed to get my hands on a good URL scraper for free, was recomended by quite a few people Yeah I'm using Leadimpact to listbuild, so I think I'll throw a handfull of KW's in there too. I can't wait nto get started

      Cheers!
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  • Profile picture of the author Raul Mellado
    spope91, can you tell us about that free URL scraper? Sounds good :-)

    Thanks!
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    • Profile picture of the author spope91
      Originally Posted by panoramix View Post

      spope91, can you tell us about that free URL scraper? Sounds good :-)

      Thanks!
      Sure, I haven't got a link, but it's call LaserURL, you should be able to find it easily. It's from quite a reputable guy so no worries there, has tutorial videos, I was recomended it by several people on the forum so it sounds good. Haven't used it yet, I'm waiting til payday

      All the best
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  • Profile picture of the author Per Action Rob
    First of all keywords, depending on the CPV network you are using can be extremely high converting for major niches and with a lot less competition and pricing.

    Second of all, URL scrapers blow, the majority of affiliates never make any money with throw and stick CPV and just blow through their budgets within a couple of days.

    CPV is as hard as any other traffic source and requires the same amount of work. If you want to make your best play on finding winning targets then you need to pick each one and give it some real thought (yes this takes hours).

    If you have a huge budget, or grow into one, then you can play the paste in hundreds of URL's and let it fly game, but if you are new to CPV or don't have hundreds of dollars a day to test that way with, you aren't going to learn anything of value.

    Beyond that, most people starting in CPV would be far better served sticking to the alexa top 1000 and working individually or in small groups with those first. Mass traffic to mass demographic offers is the name of the game. If you are going to work hard testing multiple offers, it might as well be to a major traffic URL so that the rewards of finding a winner will be larger, then you can branch out into the smaller targets.
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    • Profile picture of the author spope91
      Originally Posted by Per Action Rob View Post

      First of all keywords, depending on the CPV network you are using can be extremely high converting for major niches and with a lot less competition and pricing.

      Second of all, URL scrapers blow, the majority of affiliates never make any money with throw and stick CPV and just blow through their budgets within a couple of days.

      CPV is as hard as any other traffic source and requires the same amount of work. If you want to make your best play on finding winning targets then you need to pick each one and give it some real thought (yes this takes hours).

      If you have a huge budget, or grow into one, then you can play the paste in hundreds of URL's and let it fly game, but if you are new to CPV or don't have hundreds of dollars a day to test that way with, you aren't going to learn anything of value.

      Beyond that, most people starting in CPV would be far better served sticking to the alexa top 1000 and working individually or in small groups with those first. Mass traffic to mass demographic offers is the name of the game. If you are going to work hard testing multiple offers, it might as well be to a major traffic URL so that the rewards of finding a winner will be larger, then you can branch out into the smaller targets.
      Awesome advice, thanks alot

      So are you suggesting I'd do better to handpick my URL's?

      Suppose I pick out 100 Individually, and 10-20 broad but relevant keywords, Then set my budget reasonably low so I don'y wipe out my funds, but still receive enough traffic for testing, then work from there? Then rinse and repeat?

      Thanks
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