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What Niches Need Landing Pages?

by JRemington
17 replies
Hey so I've been testing out a good few CPA offers using PPC only and I've noticed a few niches are profitable without landing pages.

Other niches clearly need a serious landing page in order to make money.

The best example is dating, even though I've managed to make small profits with dating without using any landing pages.

I've tried them for dating and I'm not an expert at making these pages yet, so have some way to go.

What other niches really need a good landing page or do CPA pros here use them for every offer?
#landing #niches #pages
  • Profile picture of the author OSElijah
    My concept behind a landing page is to hype up the user so when they reach the offer, their ready to fill it out. I wouldn't say that there are specific niche's that need them and some don't. Every time I promote an offer, I always have a landing page. Try and engage the user and get them ready to complete whatever is on the offer page.
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  • Profile picture of the author sarahania
    finance sector sites requires special landing pages
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  • Profile picture of the author CashAdsMike
    When I think about LP's I always try to imagine myself as the consumer and whether or not I would like the LP. I would say, anything credit, PayDay, EDU etc you are going to want more of a serious LP.
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  • Profile picture of the author BenQ
    I ALWAYS use a landing page. Makes it a lot easier to redirect if there's an issue with the offer.
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    • Profile picture of the author wizbiz
      Originally Posted by BenQ View Post

      I ALWAYS use a landing page. Makes it a lot easier to redirect if there's an issue with the offer.
      I just don't see how using lading page (other than collecting email leads) could

      beef up your conversion. Any extra move for the user will lover number of destination

      page visitors.. You force your user to move the mouse and click one more time.

      And 99% of the people are lazy. Landing page need only for list building or

      FB adv to avoid direct linking.. Other than that, after your landing page, you still
      have to send user to actual selling landing page and if that page doesn't converts,
      nothing you can do about it. Your own landing page will not add any value to that.. Actual Destination landing page is
      selling the product, not your ad nor your middle tear lander. IMHO.

      I do use lander only for cloaking and redirect purposes, not to actually show anything.

      P.S

      I'm not talking about PPV pop up/under, of course you need lander for that 100%.
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      • Profile picture of the author JRemington
        Originally Posted by wizbiz View Post

        I just don't see how using lading page (other than collecting email leads) could

        beef up your conversion. Any extra move for the user will lover number of destination

        page visitors.. You force your user to move the mouse and click one more time.

        And 99% of the people are lazy. Landing page need only for list building or

        FB adv to avoid direct linking.. Other than that, after your landing page, you still
        have to send user to actual selling landing page and if that page doesn't converts,
        nothing you can do about it. Your own landing page will not add any value to that.. Actual Destination landing page is
        selling the product, not your ad nor your middle tear lander. IMHO.

        I do use lander only for cloaking and redirect purposes, not to actually show anything.

        P.S

        I'm not talking about PPV pop up/under, of course you need lander for that 100%.
        That's interesting because nearly everybody uses them for at least some of their campaigns.

        How much profit do you make % wise by direct linking?
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        • Profile picture of the author wizbiz
          Originally Posted by JRemington View Post

          That's interesting because nearly everybody uses them for at least some of their campaigns.

          How much profit do you make % wise by direct linking?

          Depends what you mean by Direct linking. I never use direct affiliate link in

          PPC compaign.. I do have my own domain and creating sub domains or directories

          correlated to product/service I sell, and then I have few php script pages to clear

          referrer (referrer will show my domain as origin of traffic) and redirecting to the

          affiliate offer either using Prosper 202 or without it, also depends what keywords you are betting on.

          If you have specific product, like "Magic Jack" for example.. What you gonna track there? Nothing to track, cause I see CTR in PPC panel and conversion in my CPA

          panel. NO need for Prosper202 setup.. If you are betting for general keywords like

          "free cash surveys" or something like this, then you need to track bunch of keywords

          and illuminate not converting ones.. And I don't track AD's either.. What for?

          You can login into your PPC account and see your CTR for each Ad, pause those

          Ads with less CTR and let winners RUN.. That's it. I only see use for the Landing page,

          if I will have a Affiliate link to the the Credit Card Submit page.. See? This way you can

          create your own Lander, place the Button "ORDER NOW" and after click redirect

          directly to the Order FORM Submit..

          That be Useful, Otherwise, you just redirecting user

          from one lander to the other with no purpose, just losing some clicks that's all.

          Unfortunately we don't have an option to generate Affiliate links which could land

          directly on the Order Page.
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          • Profile picture of the author JRemington
            Originally Posted by wizbiz View Post

            Depends what you mean by Direct linking. I never use direct affiliate link in

            PPC compaign.. I do have my own domain and creating sub domains or directories

            correlated to product/service I sell, and then I have few php script pages to clear

            referrer (referrer will show my domain as origin of traffic) and redirecting to the

            affiliate offer either using Prosper 202 or without it, also depends what keywords you are betting on.

            If you have specific product, like "Magic Jack" for example.. What you gonna track there? Nothing to track, cause I see CTR in PPC panel and conversion in my CPA

            panel. NO need for Prosper202 setup.. If you are betting for general keywords like

            "free cash surveys" or something like this, then you need to track bunch of keywords

            and illuminate not converting ones.. And I don't track AD's either.. What for?

            You can login into your PPC account and see your CTR for each Ad, pause those

            Ads with less CTR and let winners RUN.. That's it. I only see use for the Landing page,

            if I will have a Affiliate link to the the Credit Card Submit page.. See? This way you can

            create your own Lander, place the Button "ORDER NOW" and after click redirect

            directly to the Order FORM Submit..

            That be Useful, Otherwise, you just redirecting user

            from one lander to the other with no purpose, just losing some clicks that's all.

            Unfortunately we don't have an option to generate Affiliate links which could land

            directly on the Order Page.
            That's interesting.

            So you disable low CTR ads.

            What if you have this:

            Ad 1: CTR = 5.8% Conversions: 0.8%
            Ad2: CTR= 2.2% Conversions: 1.9%

            This tends to happen when you promise too much in your ad.

            That's where tracking comes in useful I guess.

            You could always leave tracking off but I'd guess it's money left on the table.
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            • Profile picture of the author wizbiz
              Originally Posted by JRemington View Post

              That's interesting.


              What if you have this:

              Ad 1: CTR = 5.8% Conversions: 0.8%
              Ad2: CTR= 2.2% Conversions: 1.9%

              This tends to happen when you promise too much in your ad.

              That's where tracking comes in useful I guess.

              You could always leave tracking off but I'd guess it's money left on the table.

              Yes, it's possible for general product and keywords, but when I sell specific

              product, All I care about is getting more and cheaper clicks, since there is very few keywords and

              conversions, after all, done by the Offer Landing Page and not by the Ad.

              Higher CTR=Cheaper Clicks = higher EPC in general..

              For me it works this way:

              Using same keyword, Ad is responsible for attracting higher CTR

              lower CPC and higher rank.

              and Landing page should taking care of

              converting those clicks into sales. So? Ad doesn't lead to conversions, instead Ad

              lead to better CTR and lower PPC and with the same Landing page should

              automatically lead to higher EPC.. In my terms Landing page leads to conversions (clicks to sales)

              and Ad leads to generating a higher and cheaper traffic. Again, everyone has their own theory

              and I cannot speak for all..
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  • Profile picture of the author ChrisBa
    Originally Posted by JRemington View Post

    Hey so I've been testing out a good few CPA offers using PPC only and I've noticed a few niches are profitable without landing pages.

    Other niches clearly need a serious landing page in order to make money.

    The best example is dating, even though I've managed to make small profits with dating without using any landing pages.

    I've tried them for dating and I'm not an expert at making these pages yet, so have some way to go.

    What other niches really need a good landing page or do CPA pros here use them for every offer?
    You should always split test between landing pages and direct linking, it's not niche specific
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    • Profile picture of the author JRemington
      Originally Posted by ChrisBa View Post

      You should always split test between landing pages and direct linking, it's not niche specific
      Good tip.

      I've seen some conversions decrease with landing pages, or maybe mine are just not that good.

      For dating people say a landing page is a must. It's easy enough for niche dating to do a landing page, but for generic dating it requires some more creativity and imagination to set you apart.
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  • Profile picture of the author HostWind
    That is what I have always thought. Isnt a landing page just another hoop for the user to jump through?
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  • Profile picture of the author Pava
    For example you go shopping. You know that you need milk. No reason to tell you why you need milk right? - No need for landing.

    Another example. You want to buy milk, but shop manager stops you, and tells - look what a great butter we have. And you may buy butter if he will presell it to you. - Need landing. Preselling = landing.

    For example you see a great banner "Loose weight fast! Click here!". You click it and what you see is checkout page. Strange right? In most cases user will close the page and forget about it in a minute. If we gonna use landing page for it with good review of weight loss product, we are preselling it. And user may buy it. Look how MLM marketers work. They spam newspapers with fake reviews of their medical products. They presell it to you. It is marketing baby.

    sorry for bad english
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    • Profile picture of the author wizbiz
      Originally Posted by Pava View Post

      If we gonna use landing page for it with good review of weight loss product, we are preselling it. And user may buy it. Look how MLM marketers work. They spam newspapers with fake reviews of their medical products. They presell it to you. It is marketing baby.

      sorry for bad english
      I don't know man.. I already Showing the Add saying that I'm selling Adidas Sneakers

      And if User clicking on that link, that's exactly what he wanna see, and not some

      "Blahh-blahh" review.. Of course if you are the Business Owner like most promoters

      on AdWords, then you need Landing pages and different one, cause you

      do have FULL CONTROL over your site.. Here we talking about CPA offers

      I cannot send Users one way or the other, that's why I don't see any need for

      Landing page, as Destination Lander will remain the same.

      And of course Lander need it for PPV campaigns..

      Maybe I'm wrong, but that's how I see it..
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    • Profile picture of the author Andrea Felder
      Pava has an excellent point. Right now I'm working on RX offers. So for example, a banner ad that says 50-60% off on all inventory that leads directly to the checkout page is kind of awkward. It's a matter of relevancy. The way I would use the landing page is either to promote incentive (if allowed) or to walk the user through exactly what they will see on the next page if the connection/correlation between the banner ads and the offers represent/illustrate a disconnet to the end user. Otherwise, if the banner ad leads to a page where the ads are conducive to the offer then a landing page may not be necessary but tracking is key. So the short answer: you should always be tracking and the optimal scenario (e.g. landing pages or not?) depends largely on the offers themselves and the required action.
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  • Profile picture of the author smokey58
    The credit repair niche needs a strong landing page to properly position your offer such as:

    Having a good credit score can mean huge differences in your mortgage rate, a new car interest rate, insurance premiums and a whole plethora of other areas such as finding new employment.

    That being said, target a niche such as new car buyers, student loan seekers, home buyers...etc, with your landing page. Good luck.
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  • Profile picture of the author Greedy
    I almost always use a landing page. Sometimes very basic.

    But you always just have to test.
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