Dating Campaign on POF- Should I use Landing Pages?
So, I am running my first dating campaign on POF with an angle. Getting the acceptable CTR of 0.1% from the 2 best peforming pics.
Should I go for a landing page related to that angle?
For eg: Let's say I'm targeting large women by pics of large guys but if I direct link, I'm probably going to reduce the chance of conversion as the default LP is generic.
But, if I use my own LP, Doesn't it mean that the user has to click once more to signup and eventually endup on the LP of the offer. Should I just iframe the registration on my LP.
I know you guys are going to say test.But,I have never done Landing pages before and don't really know how to go about it.
I would appreciate if someone could guide me on how a dating LP should look like and how to go about it.
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