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POF Ads Per Campaign

by oppyeaunome
6 replies
How many ads should I have per Campaign? Say I target <50 log In Count should I have the same ads for 50 to 100 or different ads? So How Many Ads Should I have Per Campaign and Should they be the same ads per log in count per campaign?
#ads #campaign #pof
  • Profile picture of the author JustinDupre
    The more ads you have and more campaigns you have, the more traffic you'll recieve total.

    I believe PoF will give a share of all impressions in somewhat of a round-robin fashion, so everyone can have some piece of the pie.

    Say for instance you are in the top 1% of bidders on a certain demographic, you guys might split 50% of the traffic. Then those in the top 20% of bidders get 20% of the traffic, Top 50% might get 10% of the traffic, then it trickles downward. Each of those groups then get the traffic split evenly between all of the ads. So therefore, the more ads, the better.

    Many people take their strong performing ads and replicate them over and over again to get more traffic. As for the perfect ratio of ads per campaign, I haven't done any extensive testing on this, so I can't say, but I'll usually do about 50 - 100 ads per campaign, then replicate good ads as stated above 5 - 10 times or more.
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    • Profile picture of the author ninjaafk
      Originally Posted by JustinDupre View Post

      The more ads you have and more campaigns you have, the more traffic you'll recieve total.

      I believe PoF will give a share of all impressions in somewhat of a round-robin fashion, so everyone can have some piece of the pie.

      Say for instance you are in the top 1% of bidders on a certain demographic, you guys might split 50% of the traffic. Then those in the top 20% of bidders get 20% of the traffic, Top 50% might get 10% of the traffic, then it trickles downward. Each of those groups then get the traffic split evenly between all of the ads. So therefore, the more ads, the better.

      Many people take their strong performing ads and replicate them over and over again to get more traffic. As for the perfect ratio of ads per campaign, I haven't done any extensive testing on this, so I can't say, but I'll usually do about 50 - 100 ads per campaign, then replicate good ads as stated above 5 - 10 times or more.
      So once you find a ballin ad that is doing good CTR'S and CVR's you will duplicate that same ad into the same campaign 5 different times or what?
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  • Profile picture of the author bizoppmaster
    Always good to test at least 50 images at a time to find high CTR and + ROI winners.
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  • Profile picture of the author Greedy
    If you are split testing both login counts keep your ads them same.

    So you test data is the same.

    And to answer how many ads? The more the better.
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  • Profile picture of the author internalsoul
    As said by others, the more you add the better it gets. Try to split test with several variables to get the best combination of ads. It sounds easy but it would take some time to figure out which combination stands out of the rest specially when its POF. Best of luck
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  • Profile picture of the author ChrisBa
    Originally Posted by oppyeaunome View Post

    How many ads should I have per Campaign? Say I target <50 log In Count should I have the same ads for 50 to 100 or different ads? So How Many Ads Should I have Per Campaign and Should they be the same ads per log in count per campaign?
    Get as many ads as possible to test out different variations (images, ad header, ad text, etc) - keep the other settings consistent..
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