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FACEBOOK OR GOOGLE, WHICH IS BETTER TO ADVERTISE ?

by Ali Alvie
19 replies
Facebook or Google which media is preferable for marketing stuff through there ads? can any one guide me about it and explain the differences in expenditure budget if i select one of these for my campaign.
#advertise #facebook #google
  • Profile picture of the author pintara3
    Originally Posted by Ali Alvie View Post

    Facebook or Google which media is preferable for marketing stuff through there ads? can any one guide me about it and explain the differences in expenditure budget if i select one of these for my campaign.
    Hi Ali,
    they both work well if you know what you are doing. Facebook you will find much cheaper than google but your ads maybe not as targeted, depends on your niche.
    Graeme
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    • Profile picture of the author Joey Babbs
      Actually depends on what you are advertising. You can't really say one is cheaper than the other unless you know the targets.

      Also they are both completely different traffic sources.

      Google is specific to either a search term (adwords) or specific website (Google content network) and FB is all about peoples interests.

      In any event you need to really know your target market and then decide how you want to target the ads to reach them...

      By websites they visit? search terms they use on google? or things they are interested in and willing to share on Facebook?

      Maybe try all 3
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  • Profile picture of the author ChrisBa
    Originally Posted by Ali Alvie View Post

    Facebook or Google which media is preferable for marketing stuff through there ads? can any one guide me about it and explain the differences in expenditure budget if i select one of these for my campaign.
    Facebook is more relaxed (and easy to use) than google. Google is very hard to use to advertise these days.
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  • Profile picture of the author Arun Chandran
    Personally, I think that Google is way better and much more targeted. The problem is... they are a real major pain in the ass to deal with and will ban you at the drop of a hat.

    Facebook is much more relaxed... but the ads are not that targeted and generally, less effective.
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    • Profile picture of the author biggenius
      Originally Posted by Arun Chandran View Post

      Personally, I think that Google is way better and much more targeted. The problem is... they are a real major pain in the ass to deal with and will ban you at the drop of a hat.

      Facebook is much more relaxed... but the ads are not that targeted and generally, less effective.
      I don't agree with ad effectiveness point. Facebook have more potential. Facebook don't have completion for a particular keyword unlike adword.
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  • Profile picture of the author linux17
    I would like to recommend you facebook as its more reliable and cheap as compare to google
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  • Profile picture of the author Nicole Thomas
    Originally Posted by Ali Alvie View Post

    Facebook or Google which media is preferable for marketing stuff through there ads? can any one guide me about it and explain the differences in expenditure budget if i select one of these for my campaign.
    Both works well but FB is lot cheaper than Google. If you are looking for targeted traffic then Google is the best option.
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    • Profile picture of the author lowriderzzz
      Say what you intend to advertise and will give you advice of which is better then the other.
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  • Profile picture of the author petjelly
    It just depends on your product and audience you want to target. CPC can also be a factor. I personally like facebook.
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  • Profile picture of the author PPC-Coach
    Depends on what you're doing. Some niches work awesome on Facebook and stink on Google. Then if you're a small business person, Google cannot be beat for that!

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  • Profile picture of the author celente
    I think google are strick, and facebook, while strict with somethings, are pretty open, and the targeting in facebook is awesome.

    Both are good, but with facebook, it seems if you are a prolific tester you can do really well.
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  • Profile picture of the author biggenius
    Spending $900,000+ per week on Facebook. I will definately recommend Facebook over anything else.
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  • Profile picture of the author silent11100
    Facebook or Google.

    I would say it depends on the niche and your budget.
    But if you are trying to gain loyal customer and long term following Facebook is best (with low budget)
    But if you are looking for instant sale then Google is the best ( requires more capital then Facebook )

    If you have good knowledge about ppc then go into this markets otherwise take some training or read online about it. Because it is very easy to lose money on ppc marketing.

    Good Luck! for more information you can check out my signature
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  • Profile picture of the author Greedy
    Actually depends on what you are advertising.
    Bingo!

    What are you trying to promote? Some niches will be cheaper and easier to promote or Facebook and some will cheaper and easier to promote on Google.

    You can share your niche are I'm sure everyone will be glad to share insights. Or you can test both.
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  • Profile picture of the author yoangov
    Highly depends on what are your goals, and what are you trying to sell. If you give us a hint about your niche, we could further help you.

    Bottom line is Facebook is cheaper but not that targeted. From my experience I can say that google have worked great for me for eCommerce, while FB sucked big time.
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  • Profile picture of the author MaroshIS
    With Facebook be careful that people are clicking just because they are bored. So they dont have intention to buy your product. I personally do not know anyone making profits with Facebook ads, I spent thousands on Facebook and agree with people who say that 60% of clicks are fake. So I dont' recommend Facebook at all. Waste of time.

    Adwords or BING is the way if you wanna make good money. THe only problem is that they are too big and too greedy, their helpdesk is arrogant and ignorant and they usually do not know the answer and can ban you. But conversions here are insane and it can make you rich.
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  • Profile picture of the author koocnaed
    I am a big fan of Facebook...

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  • Profile picture of the author myleslast
    Facebook is cheaper (as far as I know) but you can still make good money on it. You are required to know quite a bit about your audience to really target them.

    I will be starting my facebook ad campaigns soon.
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    • Profile picture of the author biggenius
      Originally Posted by myleslast View Post

      Facebook is cheaper (as far as I know) but you can still make good money on it. You are required to know quite a bit about your audience to really target them.

      I will be starting my facebook ad campaigns soon.
      Exactly, for Adword requires Huge budget. But on Facebook you can expect profit by testing in between $100-$500 ads.
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