Popular Ad Servers?
I want to know what the most popular Ad Servers are, maybe top 3-5 in popularity.
A little background. My company is B2B and our clients are B2C. We will be responsible for maintaining content on some of our client's websites, some of which contain embedded ads.
I'm looking into what are the most popular ad servers so that our system can support them straight out of the box. Most of our customers come from the financial industry (i.e. banks and credit unions)
Our clients only want to display ads to sell their own products. i.e. "ACME Bank" only wants to display "ACME Bank" ads.
The only thing the Ad server needs to do is to be able to rotate ads. Our system will determine the context and pass that information to the ad server.
So far, I got DoubleClick, maybe OpenX or Adzerk?
Thanks for any help.
A little background. My company is B2B and our clients are B2C. We will be responsible for maintaining content on some of our client's websites, some of which contain embedded ads.
I'm looking into what are the most popular ad servers so that our system can support them straight out of the box. Most of our customers come from the financial industry (i.e. banks and credit unions)
Our clients only want to display ads to sell their own products. i.e. "ACME Bank" only wants to display "ACME Bank" ads.
The only thing the Ad server needs to do is to be able to rotate ads. Our system will determine the context and pass that information to the ad server.
So far, I got DoubleClick, maybe OpenX or Adzerk?
Thanks for any help.