6 {{ upvoteCount | shortNum }}
6 {{ upvoteCount | shortNum }}

Retargeting With Facebook: CPM or CPC

by teegame
5 replies
Any advice on whether to use CPC or CPM on retargeting ads on Facebook? Keeping in mind a smaller custom audience number (below 1,000).
#cpc #cpm #facebook #retargeting
  • Profile picture of the author ChrisBa
    I normally prefer cpm myself
    Signature
    {{ DiscussionBoard.errors[9401559].message }}
  • Profile picture of the author sasuke120
    Cpc is better imo
    {{ DiscussionBoard.errors[9401920].message }}
  • Profile picture of the author DonDiego
    Can someone tell us principal difference between this two?

    Then the choice would be much easier...
    {{ DiscussionBoard.errors[9402023].message }}
  • Profile picture of the author badboy_Nick
    I never do CPM - In my opinion it's an outdated business model so I really only stick to CPC. However, retargeting customers who were initially NOT interested to click on your ads in the first place seems like a waste of money

    Any questions just let me know,
    Nick
    Signature
    Read my incredible story: www.affiliatechamp.co.uk
    {{ DiscussionBoard.errors[9402379].message }}
  • Profile picture of the author miklanderson2
    Retargeting targets customers who did click on your ads, but for one reason or another didn't opt-in or buy your product. Showing potential customers who clicked through to your site another ad may reignite interest. Of course, if your site sucks and that's why they left in the first place, retargeting isn't going to have much effect.
    Signature

    "A bargain is something you don’t need at a price you can’t resist."
    -Franklin Jones

    {{ DiscussionBoard.errors[9402571].message }}

Trending Topics