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Search - Content Network Together

by Bryan Green
4 replies
Why if I have my keywords each separated to one keyword for each ad group why can't it the campaign run on both the content and search at the same time by clicking the run both networks button in adwords?
#content #network #search
  • Profile picture of the author ben565
    who says that you cant run both at the same time?

    you can but i would advise against it as the people on search are different to people on the content,

    on the content network your are using interruption marketing these people are not looking for your product/service, so your ads need to stand out more to catch the users attention.

    also your ctr would suck thus killing your QS if you run the 2 together

    on the cont net you should put 50 keywords into each adgoup as google is looking for related sites to show your ad on
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    • Profile picture of the author pipo
      Banned
      Ben is right.. but keep both networks separate. Just think about it.. hwta if the content network is not sending you any sales? Then you are just wasting your money there!
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  • Profile picture of the author Affiliatebuddy
    break down everything to pieces to optimize it.

    you will save a lot of money

    AB
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    Web Design Leads Exclusive/Daily/100+ . Free Test. PM or Skype: premiumwebdesignleads
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    • Profile picture of the author TE2
      Yes, separate the two into Search only campaigns and Content Network only campaigns for a few reasons:

      1. You will pay ten times more for your CN clicks if you run them combined
      2. You can't run CN as CPM or image ads if combined
      3. Most importantly is how google targets the two types - Search is based on the keywords and Content network is based on the overall them of the keyword grouping

      You need to approach each of them differently

      Regards,


      John
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