Slap Google Back!!

Are you tired of hearing how so many marketers using Google are getting slapped and banned? Tonight I was at a mastermind group I belong to and listened to story after story how marketers incomes have literally disappeared over night because of Google's disregard for them. I heard the story from a man and his wife who had built their business over the last two years to an income of 12 k a month only to have their websites de indexed their PPC campaigns halted without any notice or communication of the changes in policy at Google.

As a business person and marketer myself I find this extremely disheartening and very sad that Google thinks they can play with people's lives like that. Even though we are all in competition in one way or another with each other the one thing I have discovered is that we IM'ers seem to stick together we like to help each other and in general we are a pretty solid community. I have actually found marketers to be some of the nicest and friendliest people around in the business world. Yes there are some bad apples that are willing to do whatever it takes to make a buck, but in general I feel there are more that are truly honest and ethical as well as hold high values when it comes to their business and dealing with others. The saying "I'll scratch your back if you scratch mine." I think this metaphor really applies to our type of business then any others that I have been involved with.

Now don't take this the wrong way I think that all search engines on the internet should have a TOS that is in place to make searching an enjoyable experience. I also think that if you break those TOS you should be punished or reprimanded. However, what I am reading on the forums and hearing from people is that their business is being destroyed without any warning all because of Google.

Here's the thing.... There's a new player in town Yahoo+Bing and they are marketing themselves hard to let the world know about it. There CPC is much cheaper and in my opinion the traffic seems to be higher quality. Some of my campaigns do not covert very well on Yahoo but most do. I am also able to rank a lot easier and quicker with Yahoo then with Google. Overall I do most of my testing on Yahoo before I even attempt placing it on Google.

So what's my point? We are marketer we have trained ourselves to enter the minds of our prospects and get them to buy into our ideas. That gives us great power when you think about it. What if all marketer s banned together and said we are not going to take it anymore? We are not going to allow search engines destroy our lives and the lives of our families without due process. What if we said to Google you think you have the power well we will show you? What if we decided to tell our customers all about this great search engine Yahoo/Bing? What would happen if all marketers were able to convert just one percent of their list to Yahoo/Bing? Who really has the power who controls who? What kind of statement would that send to Google? Do you think that Google would so easily be slapping and banning marketers at their whim? Would Google start to realize and become aware that the small guy is just as important as the big guy? Just some questions to ponder.