Decrease Font Size to Increase CTR

[mejohn]

Hi All,

Just thought I'd share a tip I just figured out this month:

If you slightly decrease the font size of the information on your site, it increases the Adsense CTR. I changed mine from 12 to 11 on many of my sites, and it gave me about a 30% increase in CTR.

[timpears]

If I came to your site, I would hit the back button pretty quick. People like me that have poor eyesight just have a problem reading the page, so it back button. But, if you are making more money with this trick, then good for you. That is what it is all about.

[mainstreetcm]

Originally Posted by timpears

If I came to your site, I would hit the back button pretty quick. People like me that have poor eyesight just have a problem reading the page, so it back button. But, if you are making more money with this trick, then good for you. That is what it is all about.

With CRTL+Scroll you don't have to always just hit the back button, especially if you are interested in the information presented. At least thats what I do when I get to a site, that for one reason or another has small font.

[bgmacaw]

Originally Posted by timpears

If I came to your site, I would hit the back button pretty quick.

We can make the text extra big too. That can improve CTR as well.



Remember though that in this kind of marketing you are expecting 80% of the visitors to hit the back button for whatever reason. The 20% either click ads or find what they wanted in your content.

[Wi]

Originally Posted by bgmacaw

Remember though that in this kind of marketing you are expecting 80% of the visitors to hit the back button for whatever reason. The 20% either click ads or find what they wanted in your content.

Actually I looked my stats through the other day (statcounter) - visit lenght!

Actually over 50% is leaving most of my sites within 5 seconds! Even my gamesites, forum, etc. etc.