A Basic SEO Google Ranking Guide - 100 Point Scale for On-Page and Off-Page

[BOWarrior]

Through years of doing successful SEO on my websites and client's sites, I have created an outline of basic values for on-page and off-page SEO of a website that I teach when training clients.

Please note that these are set up as general guidelines. Many SEO campaigns do deviate from this score sheet. However, most low to moderately competitive, organic, keyword campaigns can achieve success with this framework.

100 SEO RANKING POINTS

Meta Title: 20 Points – Top of webpage and top browser bar.

Meta Description: 15 Points – what shows up in the search engine description under the title link. Unseen to a user on the actual webpage.

Heading Tags: 7.5 Points - <h1> <h2> <h3> Just like a newspaper, important headings give value. These are HTML tags in the code.

Website Text: 20 Points
Keyword Phrases per page:
1 in Title
1 in Description
4-6 keyword phrases in body Ex: “Denver airport transportation” is a keyword phrase.

6-8 of the individual keywords separated in body through out the text
Ex:"Denver's city has an airport with good transportation."

Internal Website Links: Links on your site pointing to your site's other inner pages 12.5 Points – Ex:Navigation Bar Links, Sidebar links, text links

Inbound Links: 20 Points Ex:Yahoo Local Directory, Yelp.com, DMOZ, External Relevant Sites, linking to your site. NOTE: some links do not provide seo value.

Click Through Traffic and Time Spent on Site: 5 Points. Rankings can be affected by how long a user stays and looks around your site. If they click through to inner pages for more information.

PLEASE NOTE: These points are estimates based on previous SEO results and experience of Page 1 websites. Certain elements can have a stronger impact depending on the individual keywords, competitors current seo standing and other factors.

However, if you have no ranking and these elements are untouched, adjustments in the above mentioned areas could make a large improvement in your site's ranking.

SEO is a serious business with strategies and techniques that some SEO engineers take years to learn. If you are new, these should get you off the ground floor.

If you have a long journey ahead or tough keywords, you might plan on hiring outside experts to facilitate your ranking improvements.

[steven-brandon88]

Thank you very much for sharing, i am sure many people will find this guide useful.

[tferraro11]

Good work. This should be easy to understand for any beginner. Thanks for your time and effort.

[Peter Olson]

I think its important to note that these "points" are really a moving target. The big boys that do massive SEO for a leaving have giant testing platforms that say what items pull more weight that month. When the big boys release the stats its different every month.

A couple months ago the html tag "samp" held more weight than "title"... BUT the above that the op posted will defiantly get you far.

[designerjack]

Good stuff, Much appreciated!

[BOWarrior]

Good feedback. Some of us have been doing so long we forget that newbies have nothing to work off of.

[Groovystar]

Nice guide for starters but to be honest I think it gives way too much weight to onpage SEO and not nearly enough to offpage. Backlinks are THE #1 factor, I would say from my personal experience that they outweigh everything else put together.

[cbpayne]

I hope my competitors read this.

[paulgl]

Originally Posted by Groovystar

Nice guide for starters but to be honest I think it gives way too much weight to onpage SEO and not nearly enough to offpage. Backlinks are THE #1 factor, I would say from my personal experience that they outweigh everything else put together.

Backlinks are the #1 factor? For what?

Meta descriptions have nothing to do with SEO. They are not
used for ranking websites, at least for google. Right from google:

And it's worth noting that while accurate meta descriptions can improve clickthrough, they won't affect your ranking within search results.

Since SEO means whatever a person likes it to mean, you may somehow argue
it counts. But not for getting a highly ranked site. I always like to include
"search engine" when talking about SEO. Otherwise, you are talking
click through optimization. But you need "search engine" first. Meta description
is something I don't even worry about. Google chooses to put whatever
snippet they choose. They may use the meta. They may not. Many large sites
simply omit that meta.

The rest is not bad, for a list, but there is a whole lot missing. I'd say the
list adds up to 40 points out of 100.

Paul

[mithil]

Very good effort.
I think you should also have added few things in the list such as robot.txt and sitemap.xml file inclusion..they are very important for indexing the content.
Also, the anchor tags and image tags...No site is built without URLs and Images.

Hope you don't mind.

[Steven Heron]

Most of it's incorrect. Offsite link building is 90% of seo. All your on-site content needs to contain is a good structure with relevant title tags and lack of duplicate content. What a load of misleading "thanks" bait.

[bioss]

thanks for this information.
its good way to do seo with points

[shilp.taneja]

Great stuff..thx

[shilp.taneja]

Can you also recommend a good ebook for MFA site building and how to make it popular?

[link-master]

As some of the previous speakers I would also give "off page" factors greater score. That is pretty obvious for all seo's.

[SledgeHammer]

Meta Description is ignored by the Big G. So it needs only 5 points for Y! and Bing.