Adsense site. Low traffic but high CPC

If you don't rely on google for all traffic, your traffic is limitless
and can be very targeted. But use the CPC as a guide. A very
rough guide. Remember you get a little more than half the
cost and there are many factors that determine cpc, not
just niche.

Paul

Hi foxanthony,

I think so many take that approach that it may actually be harder to make money due to intense competition over a small amount of traffic.

Also keep in mind the CPC numbers you are looking at are for the search network, not the content network. Content network CPCs tend to be lower and in some cases extremely lower.

AdWords is an auction platform that allows supply and demand to set the prices. If there is oversupply, due to large numbers of publishers delivering content, then your AdSense CPC will be substantially lower than Search network CPCs. Bear that in mind and you can figure out which keywords are likely to be more lucrative.

Personally, I like more higher volume keywords with a local CPC. As Burk mentioned, there's often easier competition.

I typically do 10k exact or more with CPC of $2 or more.

Most guys I see on forums target their keywords in the wrong way (IMO).

This is how I do it...

1) First thing you need is traffic, without traffic nothing else matters.

If your wanting traffic from Google or any other search engine you need easy traffic.

Do the research for the traffic (the more traffic the better).

Get your Index page ranking for the free easy traffic (keywords).

Set the Index page post to only show a snippet, I only use an image on the Index page. Tease the traffic & get them to follow through to the money pages.



2) Build your internal pages for the higher dollar Adsense keywords.

Move your traffic from the Index page to the high dollar internal pages.

[note]

Don't add Adsense to the Index page & no external links on the Index page. Put all your Adsense on the internal pages, any external links at the bottom of the page below the fold.

If you do the above you'll get traffic, next step is to funnel them to the internal Adsense page.

This saves the headache of trying to rank for very competitive SERPs, & focus on the easy traffic.

Example, If my money keyword is "auto insurance", build an Index page on the keyword "best sports car" (just an example) assuming "best sports car" gets a lot of hits with low competition in the SERPs. Do the research.

Then send that Index page traffic to a blog post about the "Best Auto Insurance Rates for 2011", follow the Adsense TOS & load the page up with Ad blocks.

You can step up the traffic with Category pages just like the Index page above, rank each category page for a new keyword (no external links, no Adsense) then move the traffic to the money page.

If you have to pick a fight always go after the little guy (SERP competition).

Yea, I noticed that the other day. I guess I am just a creature of habit.

Good suggestions.

I have an Adsense website with high CTR and CPC. It is also highly competitive market, travel industry and therefore, less traffic everyday. Any suggestion how do I drive traffic to the website. Thanks.

Great thread! I've sorta done both. My first website was low CPC but lots of volume. The website is now at like 150-200 unique visits a day. Unfortunately I'm having problems monetizing that traffic. The only thing I seem to be getting out of it is about $2 a day in adsense revenue. This is why I started building some other sites with smaller amounts of traffic but with great $6-$15 cpc. Too soon to see how well they'll do.

Any suggestions from anyone on monetizing that low cpc site? It's a BBQ Sauce recipe site and seems everyone loves my content and it's growing but no one wants to buy anything. Heck, I can't even get signups for a newsletter, or coupons, recently tried a free ecookbook. I'm sure there's something that will work but I seem to be stumped.:confused:

Some markets have low traffic and high cpc but these are not so available though. I prefer those keyword which have likely high traffic although those are of lower cpc value.

I don't understand Google Adwords keyword tool for one experiment is:

"free casino games online" has 165000 searches per month but I'm getting just around 10 searches. I don't understand why.

how do i put the keywords on the webiste if my website its a free ads website, and most post are made by other people.

Yukon:
What would you recommend if certain big money pages are actually child pages inside silos, whose landing pages are linked to an index page?
Example, I have a Labrador Retriever Health landing page with lots of potential high money pages as child pages inside that silo. Would I be better off making mini silos for those child pages as I take it that it would not be good to link to those child pages directly from my index page. THX.

Hey Anthony,
Personally I have had a lot of success with Google Adsense websites.
Based on those stats, you might do OK, depending on how competitive the keyword payouts are. Even if you get the very rare click, it will be a lot of money! That's the sort of site I have had the most success with. Quality over quantity! Also, you want to be very careful with Google AdSense, they are known to ban people RIGHT before payout, with no explanation, so make sure your website is consistent with all the criteria they may try and screw you on. When you have high payout keywords actually getting traffic, Google gets suspicious as to the legitimacy of the sources of the clicks. It's hard to trust.
I have since moved on to Affiliate Marketing with YouTube videos, which has earned me great success. I'm now making double what I did with AdSense, often above $450 a day, just by promoting products with free videos! If you want to learn how to do this, I have a link in my signature you will be very interested in, I've written a comprehensive eBook instructional guide, FREE to all Warriors!

I wish you the best of luck with your quest for making money online