Internet Marketing - Are You Keyword Fishing Or Community Building?

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In this article I want to look at the idea of providing real value with your marketing efforts online. You can see, if you pick up any "how to make money online" product that somewhere along the line a lot of time is spent doing keyword research.

So MUCH emphasis is put into keyword research and depending on how you are marketing this is definitely worth doing.

For instance if you are going to be using pay per click to get your traffic you want to make sure that you have "buying" keyphrases or you may burn a hole in your pocket pretty fast.

The problem is that keyword research for PPC got tied up with article marketing and if you read most article marketing guides again we will find a BIG section on keyword research!

So Is Keyword Research Important?

Of course it is!

However here is something for you to consider:

If you want to get more traffic to your websites/blog in your niche and you want targeted traffic them you have to start thinking about communities!

Where do the people in your niche hang out online?

Where can you reach out to them offering your solution (subtly)?

How can you connect with people in your niche?

Of course you can do this with keyword research and SEO as well as PPC but there are many other ways of communicating with people in your niche.

All you have to do is look at the success of Twitter and Facebook to see this.

One thing is for sure - the more you communicate with the people in your niche and the bigger the problem that you offer a solution for - the more traffic and money you will make.

Keyword research is a must but knowing what your niche wants and how you can reach out to them is priceless!

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