How To Measure Your Site's Traffic

Website traffic is the lifeblood of a web business, as they say, and knowing where your website traffic comes from or knowing the size or how big your traffic is, will be good for your marketing campaign. This is an important thing for a business marketer so that they will know if their business is afloat or it is already in the red.

Measuring your site traffic is necessary in order to know if you have to make some adjustments to your website or if your marketing campaign needs a reassessment. Having a good view of your market as well as knowing your competitors traffic are also necessary for your evaluation.

For these purposes you will need a variety of tools needed so that you can have individual data of these concerns. There are lots of tools available for you to use and some of these are even for free and down loading them are all that are needed.

• Alexa is one great tool that reveals the traffic trends of your site as well as some of your competitors, and these can be done simultaneously. Data such as number of unique visitors, their visits length of time in your pages, as well as competitors' data can also be furnished.

• Comscore is a tool that provides data on online marketing including information on important keywords in your market. However, these can be also questionable regarding accuracy.

• Google trends will point out a fair landscape to meet the search engines needs and also meeting the needs of SEO for your website. Comparing traffic with your competitors will be good for your SEO and Google Trends will help you on this matter.

• Google Ad Planner will get reliable data on sites visited and likewise on audience interest. Ad Planner is a free Google tool which you can use for your marketing interests.

• Quantcast is SEO tool that gives you data of traffic numbers that are easy to understand and breaks down the data into demographics. Although there can be a lack of reliability of data because there are figures on small and medium traffic sites, it can still be useful for your efforts.

• SEMRush offers data on Google traffic but all website sizes are effectively covered. However, there may be questions on accuracy although the ability to see the keyword lists and how competitors rank on these keywords will be of greater use to your website's marketing efforts.

Search engine optimization may be pure work on its own and the implementation of strategies hard tasks to do. However, some of this is play and that is play by the rules in using these tools in measuring your traffic data so that you will get the desired traffic and success of your business.

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