How Significant Is Branding for SEO And Vice Versa

by cdn1
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Search engine optimization (SEO) has been a tool used to promote a brand of product or service. Branding versus SEO - how do they relate to each other?

Both are strategies that a marketing person employs to promote their business with the goal of earning more revenue. If you are an entrepreneur, how would you handle these two tools?

Strategists know how powerful a brand is. A brand could either be a logo or a catch phrase.

This helps consumers identify your product from the rest. As a result, your product comes into their mind the moment they would see your brand stamped somewhere.

SEO helps your brand become more visible online by pushing your site up in search engine results page (SERP), making it easier for viewers to find it. A good branding for your product would make it easier for you SEO strategic planner.

They would need only to make your brand more visible and not worry if people would recognize the products your are optimizing. Otherwise, there would be much effort in selling the product to the consumers rather than just increasing the frequency of the visibility of your brand name.

This is how product branding plays an important role in SEO marketing. However, SEO needs to have its own set of "branding" so it can pique people's curiosity.

SEO branding comes into play with the keyword being used that can generate hits with searches made by online viewers. So it is important that your SEO articles carry unique and eye-catching tags or keywords.

Statistics show that no matter how good the brand of your product or service is, it won't be any good if your website does not come up among the top 30 results in search engine. There was a study performed to test the power of "attraction clicks."

The keywords used serve as a bait to get people to click into your site. In a way, you give a brand in your SEO articles by choosing well the keywords or tag phrase you use.

A long standing marketing principle applies here, "It is better to be first to be the best." This sets you apart and thus attract more curious onlookers.

In positioning your search engine optimization strategies, make use of keywords that allows you a niche or a certain edge over the rest. Look for a set of keywords that would speak about the strengths of your product or service that is above the rest.

When you are the first if not the only one who have that category, there is a higher probability that your site gets clicked on. If your are second rate that makes you a copy cat and that just doesn't make the cut.

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