Video Marketing: 3 Powerful Video Marketing Trends for 2012
- ARTICLES |
Video marketing has been growing steadily in popularity, but there are still those who are not taking advantage of this powerful marketing medium. If that includes you, 2012 may be the year you decide to take advantage of the tremendous benefits of video marketing, which includes attracting tons of targeted traffic, better engagement with your audience and a nice SEO boost.
So, we rounded up three of the big trends about video marketing for this coming year because we all like to prognosticate and make predictions for what the coming year might hold.
Trend #1: More of us will be watching move online videos in 2012
The SEM and SEO News blog reported on the ComScore study on the consumption of online video content in the U.S., for 184 million viewers in 2011 was 21.1 hours/viewer, which was up from 175 million viewers who watched 15.1 hours, so they forecast that in 2012 about 193 million Americans will be watching about 29.4 hours of online video this year.
Given the steady growth of this exciting medium, your messages are increasingly likely to be seen and interacted with by your audience. If your closest competitors are not using video it could be a key differentiator that will set your brand apart in the marketplace. If you are launching a new product or service, or looking to get more exposure for your existing products video marketing could be the solution.
Trend #2: HD will rule video marketing in 2012
The Omaha Video Solutions blog reports on how, "HD will become the standard."
HD or high definition video is becoming the industry standard for video marketing. Viewers will be watching your videos on their iPhones, iPads, and other mobile devices which are all HD compatible, so you want your videos to look as clean, sharp and high quality as possible.
Trend #3: Video will take the lead in marketing
Sookie Shuen, on the Jeff Bullas blog, predicts that, "Video is centre stage." in 2012. If this is the year that you are going to take the plunge into video marketing take the time to come up with a plan for how video marketing will support the goals for your business. Next create the framework for how you will create and publish your videos. Do your research when it comes to purchasing equipment, or find a good video production company that can handle production for you.
One of the great things about video is that you can get started with just your mobile phone camera and some good light. Come up with a plan for what you want to say, keep it short and then take your camera out into some good light and start shooting away. Either take the time to edit them, or upload them raw to youtube.com and you're well on your way. As you learn more about production, editing and marketing your results will improve, but the important thing is to get started and to have fun with it. Your enjoyment will come across in your videos and attract viewers.
Do you get that video marketing is not something that you can afford to avoid much longer now? The bottom line take away is this: you will not lose if you decide to add video marketing to your overall marketing mix in the coming year.
Video marketing is about to blow up, so come on over to http://mcreasite.com/blog to discover lots of ways you can use it to grow your online business today.
So, we rounded up three of the big trends about video marketing for this coming year because we all like to prognosticate and make predictions for what the coming year might hold.
Trend #1: More of us will be watching move online videos in 2012
The SEM and SEO News blog reported on the ComScore study on the consumption of online video content in the U.S., for 184 million viewers in 2011 was 21.1 hours/viewer, which was up from 175 million viewers who watched 15.1 hours, so they forecast that in 2012 about 193 million Americans will be watching about 29.4 hours of online video this year.
Given the steady growth of this exciting medium, your messages are increasingly likely to be seen and interacted with by your audience. If your closest competitors are not using video it could be a key differentiator that will set your brand apart in the marketplace. If you are launching a new product or service, or looking to get more exposure for your existing products video marketing could be the solution.
Trend #2: HD will rule video marketing in 2012
The Omaha Video Solutions blog reports on how, "HD will become the standard."
HD or high definition video is becoming the industry standard for video marketing. Viewers will be watching your videos on their iPhones, iPads, and other mobile devices which are all HD compatible, so you want your videos to look as clean, sharp and high quality as possible.
Trend #3: Video will take the lead in marketing
Sookie Shuen, on the Jeff Bullas blog, predicts that, "Video is centre stage." in 2012. If this is the year that you are going to take the plunge into video marketing take the time to come up with a plan for how video marketing will support the goals for your business. Next create the framework for how you will create and publish your videos. Do your research when it comes to purchasing equipment, or find a good video production company that can handle production for you.
One of the great things about video is that you can get started with just your mobile phone camera and some good light. Come up with a plan for what you want to say, keep it short and then take your camera out into some good light and start shooting away. Either take the time to edit them, or upload them raw to youtube.com and you're well on your way. As you learn more about production, editing and marketing your results will improve, but the important thing is to get started and to have fun with it. Your enjoyment will come across in your videos and attract viewers.
Do you get that video marketing is not something that you can afford to avoid much longer now? The bottom line take away is this: you will not lose if you decide to add video marketing to your overall marketing mix in the coming year.
Video marketing is about to blow up, so come on over to http://mcreasite.com/blog to discover lots of ways you can use it to grow your online business today.