5 Tips For Boosting The Revenue You Make From Google Adwords
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Advertising your business online is a great way to reach a huge audience with very little costs, and Google Adwords gives you the chance to do just that. But if you just jump right in to the Google Adwords game, you may find yourself with empty pockets and little to no sales to show for it. Therefore, it's important that you know how to advertise using Google Adwords effectively, and how to get the most bang for your buck.
To get started, you will want to take advantage of the free tools that Google Adwords has available for you to learn from. These tools consist of videos, software, and even an online keyword tool you can use to select the proper keywords for your account.
Any time you spend learning as much as possible about Adwords is time well spent. And today, I'm going to further your learning efforts with 9 tips on improving your business's profits and sales using Google Adwords. Let's begin!
TIP #1: Know how much you're willing to spend each day
When beginning to advertise on Adwords, you will want to know how much you can afford to spend each day in relation to how much money you are earning. Initially this amount shouldn't be large as you should familiarize yourself with the workings of Adwords, and also to test your conversion rates.
But after you have found that you are making a profit on your advertising efforts, you should probably increase your daily budget and continue to monitor your returns.
TIP #2: Always bid on relevant keywords
When selecting your keywords, you want to make sure that they are as targeted as possible. Don't skimp for the idea of broad keywords simply because they can get you alot of clicks. Alot of clicks doesn't necessarily mean alot of sales, so choose your keywords wisely.
As a rule of thumb, "phrase match" and "exact match" keywords will outperform broad match keywords. This is only because they are more targeted than broad match keywords. Even though you may not get as many clicks as broad match, they will more than like prove to be very profitable for you.
TIP #3: Make your ad compelling
Your ad tells your prospect everything. It tells them everything they need to know within the short time span of 1 second - because 1 second is all you have to close them on the idea of clicking on your ad.
You should make sure that your targeted keywords are in the title and description of your ad. You want your ad to appear as if it were written and designed especially for your prospect. Because if you don't, they will simply pass you by and click on a competitor's ad who is speaking their language.
TIP #4: Your landing page has to convey the same thing
Your landing page and your ad goes hand-in-hand when it comes to closing your prospect on a sale. Your landing page should contain the same keywords that you used in your ad. This is a great way to inform your prospect that your message is relevant to them, and that you can solve the problem that they are having.
When leading your prospect to your landing page, you have to consider what you want them to do. If you want them to buy something, then tell them everything they need to know before they buy. If you want them to receive more information from you, then design your website to get their contact information. Based upon your business model, you have to decide what technique is best for you and that is most profitable for your business.
TIP #5: Stay on top of the marketplace
You really do have to stay on top of the marketplace in terms of knowing the latest news in your industry. You have to stay abreast on your competitors also to see what they're doing to get new customers. If you find out that this month you didn't get as much customers as you usually get, you need to find out why and fix this problem immediately. And by staying on top of the marketplace, you do this by default.
You can then take this information and modify your Adwords campaign as necessary. Remember, market research is pivotal in any business, and when advertising on Google Adwords, it's a must. Keep these 5 tips in mind when starting your Google Adwords campaign.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com
To get started, you will want to take advantage of the free tools that Google Adwords has available for you to learn from. These tools consist of videos, software, and even an online keyword tool you can use to select the proper keywords for your account.
Any time you spend learning as much as possible about Adwords is time well spent. And today, I'm going to further your learning efforts with 9 tips on improving your business's profits and sales using Google Adwords. Let's begin!
TIP #1: Know how much you're willing to spend each day
When beginning to advertise on Adwords, you will want to know how much you can afford to spend each day in relation to how much money you are earning. Initially this amount shouldn't be large as you should familiarize yourself with the workings of Adwords, and also to test your conversion rates.
But after you have found that you are making a profit on your advertising efforts, you should probably increase your daily budget and continue to monitor your returns.
TIP #2: Always bid on relevant keywords
When selecting your keywords, you want to make sure that they are as targeted as possible. Don't skimp for the idea of broad keywords simply because they can get you alot of clicks. Alot of clicks doesn't necessarily mean alot of sales, so choose your keywords wisely.
As a rule of thumb, "phrase match" and "exact match" keywords will outperform broad match keywords. This is only because they are more targeted than broad match keywords. Even though you may not get as many clicks as broad match, they will more than like prove to be very profitable for you.
TIP #3: Make your ad compelling
Your ad tells your prospect everything. It tells them everything they need to know within the short time span of 1 second - because 1 second is all you have to close them on the idea of clicking on your ad.
You should make sure that your targeted keywords are in the title and description of your ad. You want your ad to appear as if it were written and designed especially for your prospect. Because if you don't, they will simply pass you by and click on a competitor's ad who is speaking their language.
TIP #4: Your landing page has to convey the same thing
Your landing page and your ad goes hand-in-hand when it comes to closing your prospect on a sale. Your landing page should contain the same keywords that you used in your ad. This is a great way to inform your prospect that your message is relevant to them, and that you can solve the problem that they are having.
When leading your prospect to your landing page, you have to consider what you want them to do. If you want them to buy something, then tell them everything they need to know before they buy. If you want them to receive more information from you, then design your website to get their contact information. Based upon your business model, you have to decide what technique is best for you and that is most profitable for your business.
TIP #5: Stay on top of the marketplace
You really do have to stay on top of the marketplace in terms of knowing the latest news in your industry. You have to stay abreast on your competitors also to see what they're doing to get new customers. If you find out that this month you didn't get as much customers as you usually get, you need to find out why and fix this problem immediately. And by staying on top of the marketplace, you do this by default.
You can then take this information and modify your Adwords campaign as necessary. Remember, market research is pivotal in any business, and when advertising on Google Adwords, it's a must. Keep these 5 tips in mind when starting your Google Adwords campaign.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, visit his website here: http://www.internetmarketing-rules.com