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Choosing the Best Home Business Opportunity

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Posted 11th October 2012 at 03:25 PM by GT

Choosing the Best Home Business Opportunity

There is no reason why you shouldn’t be making money online with your own Internet Marketing business. Choosing the best home business opportunity simply means having an open mind to the available choices and being willing to check them out thoroughly before getting involved.

I have recently returned to the very first Internet business opportunity that I got involved with. I stopped promoting it a couple of years ago because it was being updated and the changes had a negative effect on my monthly income. I have returned to it because after doing a lot of research and getting a lot of online marketing experience with other opportunities, I can clearly see the wisdom of the updated marketing model and how it is superior to most other opportunities in many ways.

Like many home business enthusiasts, I have been involved in a variety of opportunities over the years, both before the Internet and since.

I started out in mail order marketing; got experience (and made money) in Network Marketing/Multi-Level Marketing; earned some commission income in direct sales; and over the past several years have researched and participated in a variety of Affiliate Marketing programs. One of the only things I haven’t done is got involved in franchise activities.

My aim, as I am sure yours is also, was to find the best home business opportunity to suit my interests and needs. Some came close, but none truly covered all of the essential bases for what I consider to be long-term residual income potential. (None except the one I mentioned above.)

Here are a few items on my checklist for home business success:

Longevity

I want an opportunity that has stood the test of time and has proven to be effective. I know there is a lot to be said for “new program launches” and exciting new businesses, but why take chances with an unknown when you can join forces with a sure bet?

The Complete Package

It took me a while to realize this, but what I want is a company that has the complete package, including a strong marketing plan, attractive affiliate compensation, diverse line-up of products and services, and best of all, an online e-commerce shopping website that lets you earn commissions from the sale of ALL products, and lets you list and sell your own products if you want to. Some marketing plans have some of these elements, but few have them all.

Training and Affiliate Support

A company is only as good as the affiliates who promote it and the best way to ensure topnotch, successful affiliates is to train them effectively, support them and provide them with performance-based rewards.

Affiliates must be given the necessary marketing tools and must be trained to use them properly. Any company that not only rewards affiliates for direct sales and team sales, but also for simply reviewing the training modules regularly is going to develop some enthusiastic, loyal and successful affiliates.

E-commerce Support

I have come to realize how valuable this is for developing long-term residual income. If you can promote an e-commerce shopping website that has the ability to market virtually any product or service, you will be able to attract enthusiastic customers. If you have chosen the right opportunity, then those customers will be yours for life; you receive the commissions from future sales.

It’s even better if the company handles all orders, payments, shipping details and customer support.

These are a few of the key points on my checklist. There is money to be made online and your best plan is to focus on an opportunity with e-commerce appeal and residual income potential.

My idea and your idea of what the best home business opportunity is might differ in some of the details, but one thing is for sure: you need to market where the shoppers and buyers gather.

GT
Home Business Resources
For more info on this topic, read my post, Why SFI is the Best Home Based Business For You.

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