Squeeze page review - any tips?

[Nathan Denton]

Hi All,

I'd like some feedback on the layout and design of my squeeze page over at:

http://www.theultimateprofitsite.com/

Based on the results and signups I am getting I believe this site could perform a littl better than what it is currently doing. Any thoughts/comments are greatly appreciated.

Nathan

[John_S]

It's okay. My suggestion is forget the arrow and repeat the form on the bottom.

I would also suggest testing details for the bonuses to make the claim of value credible.

[lharding]

It's quite clean, but I don't like images of products that look and are styled different. I makes it appear that you've thrown together other peoples products. Saying that, if it sells who cares.
I'm wondering if the benefits could sit inside the sign-up box, and then get rid of the arrow, which sort of points to the paragraph rather than your sign-up box. Also, you could change the background of the page so that the contents of the red dashed box stands out more.

[BrianMcLeod]

Real quickly..

Use a Left Quote and Right Quote HTML character instead of the inch mark on the headline.

Float the image left and add a right margin of 25 pixels or so, the form is too close.

Try a softer but more eye popping form BG color like #FFFFCC

Use a submit button image or a cooler button:

The ULTIMATE Submit Button REVEALED! Putting all the Pieces Together… | The Conversion Doctor Blog

A big ole arrow graphic is what I call a "push device". It's a design element with only one purpose – to direct the eye/focus somewhere specific. Usually, that's not in a general direction but pointing directly AT something that you want the reader to look at or something you want them to do.

An arrow like yours should almost always point down or sideways to an form that is directly adjacent or underneath it. Pointing UP is quite literally upside down from your reader's eye path and direction... (unless it's directly beneath say a submit button or a subhead you want to emphasize)

If you're going to go below the fold, test putting a form in each "screen" so they can take your desired action on impulse. Measure which form gets the most action, it may surprise you.

Add some bullets and a subhead for each bonus product. Consider rebadging all three so that they look like a cohesive offer and not three different things. Or go the opposite direction and make SURE they are listed as three DIFFERENT products, all for one little email address...

Not really addressing the copy because you asked about layout and design.

Best,

Brian

[David Raybould]

Nathan-

Brian nailed everything, do exactly as he says.

One other thing- if you're definitely going with
a page that long, put another opt in at the
bottom.

A lot of people will be too lazy to scroll back
up after they read the page, so you can just
grab them with a second opt in box.

Good luck.

-David Raybould

[Eric Graham]

Hey Nathan,

Rather than type out my recommendations for you, I just fired up Camtasia and recorded you a quick (actually wound up being 15+ minutes) critique of the page.

Optin Page Test Recomendations

Hope this helps!

Happy Testing,
Eric Graham
"The Conversion Doctor"

PS - Brian, thanks for the link to my Ultimate Submit Button blog post. ;-)

[BrianMcLeod]

Eric! Great squeeze page mini-clinic.

You just scored big, Nathan...

Actually, everybody did. That was killer.

[Nathan Denton]

This is more feedback than I was expecting. Great tips from all.

John_S: I agree that the arrow needs to go

Lharding: I receive opt-ins but I will test the page a) without the extra bonuses b) with the bonuses but no graphic images - just text descriptions and c) rebadging the products (they are both PLR products). This is in line with Brian's comments (Thanks Brian for such a detailed review- your comments are much appreciated).

David: Second opt-in box is on the way along with a fancy button a la "The Ultimate Submit Button"

Ive got some testing before. All your comments will be taken onboard with the hope that I can start generating some blitzing opt-in rates. If only I had a group like this to throw all my site copy and marketing materials at - a Mastermind group to be envious of.

[Nathan Denton]

Originally Posted by Eric Graham

Hey Nathan,

Rather than type out my recommendations for you, I just fired up Camtasia and recorded you a quick (actually wound up being 15+ minutes) critique of the page.

Optin Page Test Recomendations

Hope this helps!

Happy Testing,
Eric Graham
"The Conversion Doctor"

PS - Brian, thanks for the link to my Ultimate Submit Button blog post. ;-)

Eric - i can't thank you enough for taking the time to review my page as you did. Shame you couldn't be bothered typing it out though

Your tips are extremly valuable and I'll get to work in applying them to this site and others I create along the way. If you need a favour just let me know.

[Nathan Denton]

Originally Posted by BrianMcLeod

Eric! Great squeeze page mini-clinic.

You just scored big, Nathan...

Actually, everybody did. That was killer.

My word - must be my lucky day!

[Eric Graham]

Originally Posted by BrianMcLeod

Eric! Great squeeze page mini-clinic.

You just scored big, Nathan...

Actually, everybody did. That was killer.

Thanks Brian.

Glad to share.

If you liked THAT you'll love THIS:

Squeeze Page Conversion Secrets by Eric Graham, The Conversion Doctor

It is a free 2 part, 2 hour long walk through of one of my webinar optin pages that got a 75%+ conversion rate.

Happy Viewing (and then TESTING!)

Eric

[Eric Graham]

Originally Posted by Nathan Denton

Eric - i can't thank you enough for taking the time to review my page as you did. Shame you couldn't be bothered typing it out though

Your tips are extremly valuable and I'll get to work in applying them to this site and others I create along the way. If you need a favour just let me know.

No problem Nathan.

Glad to help.

No go get testing! ;-)

Eric

[Nathan Denton]

Conversions are up on my revised squeeze page. Now it's time to crank things up.

[dejon97]

Wow! I'm new to the IM game so that video critique was perfect. Thank you very much Mr. Graham. You just got a big fan. I'm now following you on Twitter. I'm dejon97.

[RentItNow]

Very small comment but if I was someone looking to make some money online and did not know what niche marketing was, you do not tell me that completely. I would use an example: Training Golden Retreivers, whatever. Show me up top so I know what niche means if I am scanning.