On an average, how much time do you take to write a good copy...

[geekology]

... when

1) you already know about a product.
2) you know nothing about a product.

[Alexa Smith]

It's not whether I know much about the product that makes the biggest difference (though of course that's not irrelevant, either!): it's whether I know much about the niche and its characteristic customers.

[Justin Mandel]

3 to 4 weeks on average.

Sometimes more sometimes less.

[colmodwyer]

I'm about 3 weeks... week for research, week for headline & lead, week for the rest.

It all depends though. Sometimes you'll get a cracking idea straight away. Other times you'll have some brain freeze. Sometimes your client will get back to you quickly. Other times they won't. And so on...

Colm

[MikeHumphreys]

The short answer is "it depends".

For a client project, it's typically 40 hours of work for writing, editing, proofing, and polishing. Unless it's a rewrite, I'm writing everything from scratch and charge accordingly.

I usually do 4-7 rounds of revisions too. I'm probably one of the slowest copywriters for hire, but my clients are always happy with the copy I deliver, so that's what matters most.

If it's my project, then it's significantly less because I already know the niche being written for and the product from doing the research as part of product creation. I can spend less on my own projects because if my own sales letter bombs, I'm upset with myself but it doesn't damage my professional reputation. If time permits, I just head back to the drawing board to figure out why it tanked. If it's something like a one-time only teleseminar, then I don't worry about the copy's performance after it's been used for my info-product business.

If it's a client project that tanks (which is rare), then I continue to work with the client to get it on track.

Hence, the original answer of "it depends".

Hope that helps,

Mike

[Dean Dhuli]

Originally Posted by MikeHumphreys

I'm probably one of the slowest copywriters for hire

ha, I bet you're superfast compared to me.

I write copy with gigantic breaks in between,
so that makes the project time swell.

Now to answer the OP's question...

When the copywriter is familiar with the niche,
the product and the things the prospects experience,
it's not impossible to write copy in a couple of hours.

However, this requires that you already know the
terminology they use and everything.

When you know nothing about the niche, it's naturally
going to take a lot more time.


- Dean


[

[David Raybould]

2/3 weeks for me.

[fasteasysuccess]

The real answer I feel is like said before...

It depends. It depends on your skills, your research, the niche, the project, and creativity.

[mark z]

Originally Posted by MarkAndrews IMCopywriting

I've just had a major Fortune 500
company contact me for example to
write sales copy for some major U.S.
brands

Congrats. Hope they`d like your work.

To answer geekology question:

1) min 10 hours
2) max 2 weeks