WHY Does This Website Convert?

What is the conversion rate and where is the traffic coming from?

It seems that it may convert 0.2%-1% to total newbie traffic, but anyone who has been in the game for more than a few months probably would be turned off by the story of the Lambo and the pics of the estate and pools.

This is incongruent with his unique selling proposition, which is $100,000 a year online. With that kind of income you'd be drowning in debt driving that car and living in that house. .

Perhaps a more modest and realistic claim, like paying your bills each month, saving for kids colleges, and getting out of debt would work better.

Also his proof elements are really weak. All I saw were a couple of Clickbank shots, which everyone knows can be easily manipulated in Photoshop. Also there are zero testimonials from previous customers.

The body copy is ok, but there aren't even any eCover graphics for his actual product itself, which has been proven time and time again to boost response. He's also using an obviously stock photo claiming it to be a picture of himself.

In all honesty, I'm absolutely shocked that this page is converting at all. Please do share your figures from your test.

Is this your page or a merchants page?

If its yours, you have nowhere else to go but up when it comes to your conversions.

The headline is too long. Adding the product / bonuses graphic will be increasing the conversion a bit. perhaps...

Interesting, try exiting the page for an amazing downsell offer right which goes right upto $7.

Thats actually an awesome conversion rate. I figured it had to be targeted at newbies. And you're right, from a pure copywriting standpoint it should not be converting that well, lacking in so many areas.

Goes to show how much highly targeted traffic has an effect on conversions. If your offer is targeted and your copy really speaks to your prospects then even if you have mediocre copy you can still make some good money.

This guy must have really tapped into the conversation going on in his prospects minds. Couldn't really tell from a quick skim through.

Maybe you've gotten in on the ground floor of something big? Or maybe your newbie list really just trusts you a lot. If I were you, I'd send him some cold newbie traffic to see how he does.

If its still converting well, I'd throw a squeeze page up in front of it, presell them, and really rock and roll with his offer

Lol, I loved the disclaimer!
"The creator of My Cash Printer is using the name James Jordan for privacy"

That was actually hilarious! He's actually expecting people to buy from a seller who's hiding behind a curtain!

"James and Mark, their 'client's testimonials;' their <spelling alert>posessions<spelling alert> and results are fantastic representations of....."
What testimonials!!??


- Amod

Warning!
This site (op) automaticly loads script that is blocked as trojan by Norton.

Bottom line may be this... there's a MARKET for "push a few buttons and make money" type of stuff... and new people coming online all the time, who have never bought IM stuff before.

That website is ridiculous. I'm surprised it converts at all.

It's no wonder people are so desperate for money when they throw it all away at crap like that.

As mentioned earlier, it seems like a page that would be targeted towards newbie IM's. I remember, the first time I started I would always be fooled by pages like that and end up buying the eBooks and courses.

It is terrible.

My guess is it converts because:

1. It's $7

2. It's full of lies

If you're willing to make outrageous claims and put up pictures of flash houses and cars the "complete and utter newbie" will pretty much buy anything... especially at $7.

Regarding how to be a better copywriter... see if you can show your work to experienced copywriters. We don't always have the time for a full critique but we can usually tell you if we think it's good and offer a couple of pointers.

-Dan

I agree with the consensus. It works because it's cheap and there's a sucker born every minute.

It did remind me of this:

YouTube- Internet Marketing Parody: Johnny Come...

newbies fall for this even though everything is fake, all the pictures are stock photos why they can't see! well I guess they loved the name "My cash printer"

guess what the first IM product I fall for was called "My automatic money" GOD I was so stupid! but you can see that both names make it sounds easy to make money online..

god help the newbies

From the beginning of the sales letter , You can see the element of pacing , pacing ,pacing & leading , Which rises progressively to pacing , leading , leading , leading .

Add to that hypey magic bullet emotional "I'm rich & you're not" with all these cars , mansions ...etc , Which works best esp. on newbies .

I have to say that the graphics simplicity & the light blue gradient colour in the background has a very good effect as well .

I'm honestly surprised it converts. I honestly thought it's an awful sales letter. I was turned off within 30 seconds of visiting. I got turned off after the 2nd bullet point below (since the writer contradicts himself within the first couple of sentences!). Anywhoo, my immediate thoughts (all within the first 30 seconds) were as follows.

* Ugh, automated audio. How do I disable it? *Clicks* Brilliant, it's off now. Okay, onto the reading..

* Why "next 17 people"? That seems completely arbitrary. Off to a good start, am confused already... on the very first line.

* Okay, erm, it says "Earn Up To $500 Per Day On Autopilot!" then the next line says "Imagine Making $400 To $1,000 Per Day". Is it up to $500 or $1,000? Great job writer, you've contradicted yourself within 3 seconds.

* Ugh, I hate reading this big red 'headline'. Why the writer has capitalised every word is beyond me.

* "The best part is, all you..." - ugh, the incorrect insertion of the comma broke my flow of reading (which was already slow after that God awful red headline)

* "Hi there, my name is James Jordan and yes that’s my picture below." [Stock photo] - erm, okay. That's random. A fake picture and he seems to be sticking it up (above the fold) as though this is a good selling point? Great, you're using a fake picture then pointing it out as a big selling point. Right after you contradicted yourself within 3 seconds. Well I'm sold... :rolleyes:

* I then read the following three 'paragraphs'/lines but thought they were badly written, inconsistent and again broke the flow of my reading.

I clicked off. Only to be met with one of those crappy "DON@T LEAVCE LULZ!!" javascript offers which I hate. I know they convert well, but I personally dislike them big time.

So yeah, that's my 30-second experience with that sales letter. In short, I thought it was awful.

It converts (apparently), so fair enough I guess. I just fail to see why it converts since I thought it was rubbish.

Must not convert THAT well because I was just talking to the guy who's doing the rewrite for it a couple days ago.

Dude haven't you been at a seminar where the Guru is showing people the 1000 private resale rights package they get as a bonus if they pay $5000 up front TODAY !!!

Jeeze I'd do anything for 1000 private resale rights wouldn't you ?

And the guys photo looks so honest & he has such a nice car and house.

But sarcasm aside - this is now $49.95 - does it still convert

Here is why your sales letter is doing well...

"The best part is, all you need to do is simply push a few buttons and cash can start filling your bank account, no experience required and completely automated".

The rest of the copy does a really good job and tells a plausable story. But I think the subhead is what really draws your audiance and gets them to start imagining...

Here's another joke of a website that's kicking my ass:

The Retired Millionaire

I don't get it... my product is better, my offer more well put together and I'm losing out to these guys?

Obviously I'm not a 'top gun'... more like a copy cub who's just left the den.
===========================

I just visited this site. It sucks the pop up automatically sends you to a downsale of the product. that is just plain stupid. It tells me that the owner isn't confident in his product.

However, sign up form is probably the biggest part of his conversion. the owner is preselling, makes a big diffrence.

As far as the copy I couldn't read it because of the damn pop up.
enough said.

I doubt this site is converting at all. There seems to be no solid evidence that it drives traffic at all.

the 'retired millionaire' site has 3 exit pops.... product goes from 27 down to 7..... how cheesy.

your blog has exit pops? 2 of them? on a blog? yikes...