WHY Does This Website Convert?

[cozandeffect]

MyCashPrinter.com

The conversion rate on this page is among the best I've tested, and I can't for the life of me figure out WHY it works.

I even showed it to my wife, who said 'Wow, I really like it.'

Can anyone please provide some insight on this?

[GR Marketing]

What is the conversion rate and where is the traffic coming from?

It seems that it may convert 0.2%-1% to total newbie traffic, but anyone who has been in the game for more than a few months probably would be turned off by the story of the Lambo and the pics of the estate and pools.

This is incongruent with his unique selling proposition, which is $100,000 a year online. With that kind of income you'd be drowning in debt driving that car and living in that house. .

Perhaps a more modest and realistic claim, like paying your bills each month, saving for kids colleges, and getting out of debt would work better.

Also his proof elements are really weak. All I saw were a couple of Clickbank shots, which everyone knows can be easily manipulated in Photoshop. Also there are zero testimonials from previous customers.

The body copy is ok, but there aren't even any eCover graphics for his actual product itself, which has been proven time and time again to boost response. He's also using an obviously stock photo claiming it to be a picture of himself.

In all honesty, I'm absolutely shocked that this page is converting at all. Please do share your figures from your test.

Is this your page or a merchants page?

If its yours, you have nowhere else to go but up when it comes to your conversions.

[tristen]

The headline is too long. Adding the product / bonuses graphic will be increasing the conversion a bit. perhaps...

[Cracker]

Originally Posted by cozandeffect

MyCashPrinter.com

The conversion rate on this page is among the best I've tested, and I can't for the life of me figure out WHY it works.

I even showed it to my wife, who said 'Wow, I really like it.'

Can anyone please provide some insight on this?

Interesting, try exiting the page for an amazing downsell offer right which goes right upto $7.

[cozandeffect]

The page isn't mine... though I wish it was.

I tested this with a newbie list and the conversions are about 1 sale in 40.

Shocking, isn't it?

But what really amazed me was my wife's reaction. It made complete sense to her... she actually liked it a lot.

What concerns me is that I DON'T understand this market, if a letter like this is doing better than my copy.

Ugghhhh... maybe my wife should write the copy from now on...

[GR Marketing]

Thats actually an awesome conversion rate. I figured it had to be targeted at newbies. And you're right, from a pure copywriting standpoint it should not be converting that well, lacking in so many areas.

Goes to show how much highly targeted traffic has an effect on conversions. If your offer is targeted and your copy really speaks to your prospects then even if you have mediocre copy you can still make some good money.

This guy must have really tapped into the conversation going on in his prospects minds. Couldn't really tell from a quick skim through.

Maybe you've gotten in on the ground floor of something big? Or maybe your newbie list really just trusts you a lot. If I were you, I'd send him some cold newbie traffic to see how he does.

If its still converting well, I'd throw a squeeze page up in front of it, presell them, and really rock and roll with his offer

[wordwizard]

Of course if the conversion includes people who go for the downsell, that might explain things. At $7 it's really a much easier sell, or so I would think. Couple that with the target audience of hopeful newbies and you've got sales...

Maybe I'll the the affil link and send my own newbies over there...

[added a bit later:]

Or NOT!

I just checked out CB engine, which indicates that a) there appears to be a recurring component to this and b) it has a refund rate of 28.6%!

Then again, for $7 I'd be curious to see what I might get.

[Amod Oke]

Lol, I loved the disclaimer!
"The creator of My Cash Printer is using the name James Jordan for privacy" :P

That was actually hilarious! He's actually expecting people to buy from a seller who's hiding behind a curtain!

"James and Mark, their 'client's testimonials;' their <spelling alert>posessions<spelling alert> and results are fantastic representations of....."
What testimonials!!?? :P


- Amod

[Ross Bowring]

I love/hate the audacity of the guy saying "this is a real photo of me" above an ultra-obvious stock shot.

--- Ross

[cozandeffect]

I never saw the disclaimer... that's hilarious.

And the plot thickens... I just looked at their Quantcast profile and it says this audience tends to have GRADUATE DEGREES.

Huh?

How is this possible?

And what does this say about me as a copywriter... if... I can't beat this?

I use proof... testimonials... call to action.... describe the product... and somehow I still fail.

And this guy comes along and kicks ass with this? (no offense intended, it obviously gets the job done)

I just don't get it.

Guys, can anyone here explain this? Because I'm dying to find out...

[cozandeffect]

Originally Posted by wordwizard

Of course if the conversion includes people who go for the downsell, that might explain things. At $7 it's really a much easier sell, or so I would think. Couple that with the target audience of hopeful newbies and you've got sales...

Nope... this is front-end conversion, not including downsells.

[SJL]

Warning!
This site (op) automaticly loads script that is blocked as trojan by Norton.

[Raydal]

Originally Posted by SJL

Warning!
This site (op) automaticly loads script that is blocked as trojan by Norton.

I got the same warning as well from Norton Antivirus.

-Ray Edwards

[cozandeffect]

Really? What does that mean?

[Paul Hancox]

Bottom line may be this... there's a MARKET for "push a few buttons and make money" type of stuff... and new people coming online all the time, who have never bought IM stuff before.

[roadwarriorhawk]

That website is ridiculous. I'm surprised it converts at all.

It's no wonder people are so desperate for money when they throw it all away at crap like that.

[Prosechild]

Originally Posted by cozandeffect

How is this possible?

And what does this say about me as a copywriter... if... I can't beat this?

I use proof... testimonials... call to action.... describe the product... and somehow I still fail.

And this guy comes along and kicks ass with this? (no offense intended, it obviously gets the job done)

I just don't get it.

Guys, can anyone here explain this? Because I'm dying to find out...

I'm not sure if you should take this personally. Is your traffic composed of IM newbies like this guy's traffic is? Its possible that your wife and his customers are drawn to the 'plain speaking' way this is written... no over the top sounding headline etc (even though its reallllly long IMO).

And I don't think graduate degrees are relevant, because IM is a whole 'nother world to people who haven't been doing this for a while. I think sometimes we get so stuck in our own little world and what we know to be true, that we don't realize there's millions of people who are clueless to the same strategies and tactics that we've found to be commonplace.

[redrabbit]

As mentioned earlier, it seems like a page that would be targeted towards newbie IM's. I remember, the first time I started I would always be fooled by pages like that and end up buying the eBooks and courses.

[cozandeffect]

Originally Posted by Prosechild

I'm not sure if you should take this personally. Is your traffic composed of IM newbies like this guy's traffic is? Its possible that your wife and his customers are drawn to the 'plain speaking' way this is written... no over the top sounding headline etc (even though its reallllly long IMO).

And I don't think graduate degrees are relevant, because IM is a whole 'nother world to people who haven't been doing this for a while. I think sometimes we get so stuck in our own little world and what we know to be true, that we don't realize there's millions of people who are clueless to the same strategies and tactics that we've found to be commonplace.

Solid points... thank your for your input.

And yes, I'm comparing this sales letter versus my own products to my email list, so the traffic is identical. Which is why it really stings.

I guess I need to 'dumb down' my copy from now on...

But what really gets me is how many times I've tried to beat this and can't. To be honest, I've written three sales letters a week for the past four weeks... and nothing.

I've read the copywriting classics like Breakthrough Advertising and Tested Advertising Methods... I even copy a 'classic' sales letter a few times a week (like Gary Halbert recommends) and still can't seem to really break through.

Frankly, I don't know what else to do. Does anyone else here hit these brick walls? And if so... what do you do to get over them?

[Daniel Scott]

It is terrible.

My guess is it converts because:

1. It's $7

2. It's full of lies

If you're willing to make outrageous claims and put up pictures of flash houses and cars the "complete and utter newbie" will pretty much buy anything... especially at $7.

Regarding how to be a better copywriter... see if you can show your work to experienced copywriters. We don't always have the time for a full critique but we can usually tell you if we think it's good and offer a couple of pointers.

-Dan

[Hesster]

I agree with the consensus. It works because it's cheap and there's a sucker born every minute.

It did remind me of this:

YouTube- Internet Marketing Parody: Johnny Come...

[Najat Engineer]

newbies fall for this even though everything is fake, all the pictures are stock photos why they can't see! well I guess they loved the name "My cash printer"

guess what the first IM product I fall for was called "My automatic money" GOD I was so stupid! but you can see that both names make it sounds easy to make money online..

god help the newbies

[ewenmack]

Depends on what you call good conversion.

I see your website is running at a non commercial intention of 74%

Compared with search for LA Lakers and you have a 100% intention of buying.

Everything is relative, so what you call good conversion is not necessarily good for others.

All the best,
Ewen

[cozandeffect]

Originally Posted by Daniel Scott

It is terrible.

My guess is it converts because:

1. It's $7

2. It's full of lies

If you're willing to make outrageous claims and put up pictures of flash houses and cars the "complete and utter newbie" will pretty much buy anything... especially at $7.

Regarding how to be a better copywriter... see if you can show your work to experienced copywriters. We don't always have the time for a full critique but we can usually tell you if we think it's good and offer a couple of pointers.

-Dan

I completely agree about the 'lies'... but these conversions are occurring at the full price, not the $7 price point.

And thank you for your offer. Perhaps I'll post one in the near future.

Here's another joke of a website that's kicking my ass:

The Retired Millionaire

I don't get it... my product is better, my offer more well put together and I'm losing out to these guys?

Obviously I'm not a 'top gun'... more like a copy cub who's just left the den.

But these guys aren't 'head of the class', either. Somehow they've struck a chord that makes them a LOT of money... and I can't figure out why.

Am I really that out of touch with my market? Hmmm...

[Hugh Thyer]

The key to this market is that it's all about a) making money and b) doing it easily.

This letter keeps on repeating the same things over and over and over again. In that regard it's got the basic idea down pat. Study a lot of letters in this market (ie newbies to internet marketing) and they're all the same. Look at the post on the Entrepreneurs Bootcamp from the other day (which I'm assured is a piece of crap) and you see the same things over and over again.

I've personally spent a couple of hours studying a letter for a similar product written by one of the world's best copywriters and yep, you guessed it, he shows how much money you can make and how easy it is. That's how I learnt it. I bet if your wife explained why she liked it she'd tell you that she could make lots of money really easily.

Every bit, from the headline to the opening to the offer to the guarantee to the stories to the bullets to the PSs. Make money and do it easily.

That's why it works.

Hugh

[Matt James]

Hugh is right on this.

I think Kern said it best about this market... "they want to make money and they want to make it yesterday."

I'm working with a Clickbank gooroo right now. Last week he showed me the 3 best converting sales letters he promotes. None of them were for his own products, despite him having 3 Clickbank No.1 hits in a row. My Cash Printer was one and the other two letters were very similar in style.

On first look, I was pretty shocked it was doing so well, until I took off my marketing goggles.

In the book Made To Stick it's called "The Curse Of Knowledge". We all sit here looking at it through years of experience, scratching our heads at why this supposedly poor sales letter is doing so well. We've forgotten what it's like to be a total newbie who just wants an easy way to make money. The letter targets those folks very well.

That's why it works (and the exit pop-ups don't hurt either!)

[cozandeffect]

@Hugh and Matt

True indeed. Sometimes I get too technical in my descriptions... and most of the bestsellers in this market are blind offers.

People do want to make money, but have no idea how... and... frankly, most of them don't care.

They are interested in results.

UPDATE: Just ran a test on my new sales letter... .7% (better, but still unacceptable)

Now as a personal exercise, I'm going to outline a 'belief bridge' (as explained in 'Breakthrough Advertising') that will hopefully gain the belief of the prospects.

Here goes...

Promise - Most people are broke... but those who make money, make a LOT of it.
Proof - a study done by economist Edward N. Wolff at New York University revealed the wealthiest 20% of Americans control 93% of the wealth. That leaves only 7% of the wealth for the bottom 80%!

So what's the difference between the rich and the poor?

Promise - Rich people make a lot of money because they have mentors.
Proof - TOM BROKAW mentored by Frances Morrow, QUINCY JONES mentored by Ray Charles, BOB DYLAN mentored by Woody Guthrie, OPRAH WINFREY mentored by Mrs. Duncan

Promise - There are honest mentors out there who want to help. But, there are also many dishonest, 'fly-by-night' operations.
Proof - When I started out, I paid $1,500 for a one hour consultation that actually lost me money. I don't want this to happen to you. (INSERT CREDIBILITY HERE)

Promise - You can make money following someone who's done it before.
Proof - Ask anyone who's ever made money, and they'll tell you they didn't succeed until they found something that worked and repeated it. If you follow someone who knows what works and is doing it right now, you can succeed.

Promise - You can not only make more money, you'll be more secure.
Proof - Ten different income streams in unrelated markets is less risky than one income from your job. Diversification is key!

Promise - Building income streams is easy.
Proof - You'll receive your own 'business in a box' with professional websites and products. There's also video tutorials for every step along the way.

Promise - You can make a LOT of money using this system.
Proof - Personal earnings and testimonials

Promise - You can start living a better life using this system.
Proof - You can work from home, set your own hours, and don't have to answer to a boss.

Promise - You have no risk
Proof - Money-Back Guarantee

Promise - There is a limited supply
Proof - I only have so many websites to offer

Close....



Well, what do you guys think? Are there any glaring holes in this 'belief bridge'? Did I miss a step, or add too many? What would you do differently?

[Paul Hancox]

Originally Posted by cozandeffect

Well, what do you guys think? Are there any glaring holes in this 'belief bridge'? Did I miss a step, or add too many? What would you do differently?

Quite good, but I wouldn't use it SOLELY as the basis of a sales letter. For example, early on a prospect is going to ask...

"Who cares? What's in it for ME?"

"So X% of people are poor, and Y% of people are rich... what's that got to do with ME?"

This is the kind of dialogue that will be going on in their head... very quickly.

As Mark said, "It's not about you, it's about your potential customers".

Everything must be tied in DIRECTLY to the customer, what they want, their hopes and dreams, and their fears and frustrations.

[Saladin]

From the beginning of the sales letter , You can see the element of pacing , pacing ,pacing & leading , Which rises progressively to pacing , leading , leading , leading .

Add to that hypey magic bullet emotional "I'm rich & you're not" with all these cars , mansions ...etc , Which works best esp. on newbies .

I have to say that the graphics simplicity & the light blue gradient colour in the background has a very good effect as well .

[mrdomains]

It´s the voice.
Professional reader.

Copy is for dreamers. Sounds just like a children´s audio book.

Never mind the text, there.. lean back and listen, relax. Let me tell you a story. Just like a kid in the backseat of the car with the audiobook you start feeling drowsy, you scroll down and oooh there comes the pic of the castle-like mansion. It´s almost like Disneyland! And the wide-angle pool. Magic!

We went outside and had a couple of mixed drinks by his pool,
I could have sworn I was in a vacation home
at an exotic place
like Hawaii or something.
His pool color was such a rich blue
that I almost wanted to surf on it,
of course there were no waves,
but you get the point!

I am here to comfort you as well
and tell you that no experience or training is needed
in order to begin generating thousands of dollars each week

Target the right people and I can see this converting very well.

[TristanPerry]

I'm honestly surprised it converts. I honestly thought it's an awful sales letter. I was turned off within 30 seconds of visiting. I got turned off after the 2nd bullet point below (since the writer contradicts himself within the first couple of sentences!). Anywhoo, my immediate thoughts (all within the first 30 seconds) were as follows.

* Ugh, automated audio. How do I disable it? *Clicks* Brilliant, it's off now. Okay, onto the reading..

* Why "next 17 people"? That seems completely arbitrary. Off to a good start, am confused already... on the very first line.

* Okay, erm, it says "Earn Up To $500 Per Day On Autopilot!" then the next line says "Imagine Making $400 To $1,000 Per Day". Is it up to $500 or $1,000? Great job writer, you've contradicted yourself within 3 seconds.

* Ugh, I hate reading this big red 'headline'. Why the writer has capitalised every word is beyond me.

* "The best part is, all you..." - ugh, the incorrect insertion of the comma broke my flow of reading (which was already slow after that God awful red headline)

* "Hi there, my name is James Jordan and yes that’s my picture below." [Stock photo] - erm, okay. That's random. A fake picture and he seems to be sticking it up (above the fold) as though this is a good selling point? Great, you're using a fake picture then pointing it out as a big selling point. Right after you contradicted yourself within 3 seconds. Well I'm sold...

* I then read the following three 'paragraphs'/lines but thought they were badly written, inconsistent and again broke the flow of my reading.

I clicked off. Only to be met with one of those crappy "DON@T LEAVCE LULZ!!" javascript offers which I hate. I know they convert well, but I personally dislike them big time.

So yeah, that's my 30-second experience with that sales letter. In short, I thought it was awful.

It converts (apparently), so fair enough I guess. I just fail to see why it converts since I thought it was rubbish.

[JasonParker]

Must not convert THAT well because I was just talking to the guy who's doing the rewrite for it a couple days ago.

[CDarklock]

Originally Posted by cozandeffect

I tested this with a newbie list and the conversions are about 1 sale in 40.

Have you gone through it?

The course gets discounted all the way down to $7 with OTOs.

Not hard to convert a $7 prospect.

And 2.5% conversion is about average.

[gareth]

Dude haven't you been at a seminar where the Guru is showing people the 1000 private resale rights package they get as a bonus if they pay $5000 up front TODAY !!!

Jeeze I'd do anything for 1000 private resale rights wouldn't you ?

And the guys photo looks so honest & he has such a nice car and house.

But sarcasm aside - this is now $49.95 - does it still convert

[CDarklock]

Originally Posted by gareth

But sarcasm aside - this is now $49.95 - does it still convert

Click close. Hit cancel.

Close again. Hit cancel.

Close again. Hit cancel.

Close again. Hit cancel.

Notice the $7 price.

[wrcato2]

Here is why your sales letter is doing well...

"The best part is, all you need to do is simply push a few buttons and cash can start filling your bank account, no experience required and completely automated".

The rest of the copy does a really good job and tells a plausable story. But I think the subhead is what really draws your audiance and gets them to start imagining...

[wrcato2]

Here's another joke of a website that's kicking my ass:

The Retired Millionaire

I don't get it... my product is better, my offer more well put together and I'm losing out to these guys?

Obviously I'm not a 'top gun'... more like a copy cub who's just left the den.
===========================

I just visited this site. It sucks the pop up automatically sends you to a downsale of the product. that is just plain stupid. It tells me that the owner isn't confident in his product.

However, sign up form is probably the biggest part of his conversion. the owner is preselling, makes a big diffrence.

As far as the copy I couldn't read it because of the damn pop up.
enough said.

[mexabet]

I doubt this site is converting at all. There seems to be no solid evidence that it drives traffic at all.

[davemiz]

the 'retired millionaire' site has 3 exit pops.... product goes from 27 down to 7..... how cheesy.

your blog has exit pops? 2 of them? on a blog? yikes...

[Paul Hancox]

Originally Posted by mexabet

I doubt this site is converting at all. There seems to be no solid evidence that it drives traffic at all.

I'm just curious ... what would constitute "solid evidence" to you?

[CDarklock]

Originally Posted by wrcato2

I don't get it... my product is better, my offer more well put together and I'm losing out to these guys?

It is worth noting that this is now TWO sites which discount the product multiple times all the way down to $7 and ultimately end up in a screen which looks a lot like PayPal's final review of your order.

From where I sit, there is not a whole lot to get. If you want to convert the way these people do, downsell in several steps to $7 and make your last downsell screen look like a PayPal order review page.

And if that's not what you want to do, stop comparing yourself to these people. Black Angus Steakhouse does not compare itself to Wendy's.

[affhelper]

Originally Posted by CDarklock

Black Angus Steakhouse does not compare itself to Wendy's.

But Wendy's sure does a lot more volume