Average price for squeeze page/copywriting

15 years ago

Hi charto911,

Only you can decide if a rate is reasonable based on your budget and the caliber of the copywriter. But I believe the "going" rate for a squeeze page written by a professional copywriter ranges from $500 to $1,500.

Just to clarify: This rate is for a 200-400 page landing page created for the sole purpose of capturing the prospect's e-mail address.

If you're trying to do more -- such as close a sale -- you're not really talking about a squeeze page. That's a sales page, and the prices for those can range from $400 to $10,000+.

Of course, these are just the "going rates" published in Bob Bly's Guide to Copywriting Fees. You can undoubtedly find copywriters who will charge less -- or more -- than what I've listed above. But remember: You will often get what you pay for.

Hope this helps!

Len

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Vadym 15 years ago

Originally Posted by Len Bailey

Just to clarify: This rate is for a 200-400 page landing page created for the sole purpose of capturing the prospect's e-mail address.

I think he meant 200-400 word.

I don't believe there's an average pricing - everyone values their work differently.

I think the easiest way to go about it is to review their portfolio and look for specific examples of how much of an impact the copy had made in terms of visitor retention, earnings, affiliate growth.

If one can rewrite a salescopy and QUADRUPLE existing profits - you'll probably be willing to pay whatever they ask for to see the same happen to your product
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Rezbi

15 years ago

Originally Posted by Len Bailey

Hi charto911,

Only you can decide if a rate is reasonable based on your budget and the caliber of the copywriter. But I believe the "going" rate for a squeeze page written by a professional copywriter ranges from $500 to $1,500.

Just to clarify: This rate is for a 200-400 page landing page created for the sole purpose of capturing the prospect's e-mail address.

Hi Len,

Assuming you charge $1,500 for 200 pages, I'll have three pages.

By my calculations that should be just over $20.

Done, my son. And you will be... if you keep quoting those prices.

Thanks

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DanielleLynnCopy

15 years ago

Originally Posted by Len Bailey

Hi charto911,

Only you can decide if a rate is reasonable based on your budget and the caliber of the copywriter. But I believe the "going" rate for a squeeze page written by a professional copywriter ranges from $500 to $1,500.

Just to clarify: This rate is for a 200-400 page landing page created for the sole purpose of capturing the prospect's e-mail address.

I nearly fell off my chair at that!

But yes.. I'm guessing he meant "Word' not "page" Otherwise... that's one long email-lead capturing landing page..

You'll find copywriters of varying values - as a rule of thumb, if you're paying someone less than a few thousand for a long sales page, they're probably just starting off. A small squeeze page will probably be around $500, give or take a few hundred.

A note of caution: a hefty quote does not mean you're getting a good writer.

It's up to you to do some research, ask for relevant samples and talk to them a bit - you'll be able to tell an established writer from a starting off writer after asking a few marketing questions

Thanks
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CopyAcolyte

15 years ago

Originally Posted by DanielleLynnCopy

I nearly fell off my chair at that!

But yes.. I'm guessing he meant "Word' not "page" Otherwise... that's one long email-lead capturing landing page..

You'll find copywriters of varying values - as a rule of thumb, if you're paying someone less than a few thousand for a long sales page, they're probably just starting off. A small squeeze page will probably be around $500, give or take a few hundred.

A note of caution: a hefty quote does not mean you're getting a good writer.

It's up to you to do some research, ask for relevant samples and talk to them a bit - you'll be able to tell an established writer from a starting off writer after asking a few marketing questions

And as a beginning copywriter, what would these marketing questions be, if you would be so kind.

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charto911 15 years ago

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DanielleLynnCopy

15 years ago

Hi there Copyacolyte,

When a copywriter is starting out, they generally stick very hard to the "copywriting basics" Headlines/benefits/building tensions, etc.

But if you really want to charge the big bucks (especially selling your services online) it helps to know how to market.

Now.... I'm not saying a copywriter is bad if he doesn't know these things, but often a copywriter who is starting won't know the answers to these questions - therefore this is just one way to distinguish a newbie from an experienced writer

Here's a couple marketing questions I'd ask a copywriter:

What is the best funnel for my market?
-A copywriter should learn/understand the market and be able to suggest the best way to direct the sales

What design, layout, and colors do you suggest for my website/landing page to get the most conversions?
-again, a copywriter needs to know how to not only use words effectively, but how to visually present them effectively

and here's my favorite:

How much do you charge per word?

A copywriter's challenge is in creating smaller ways to say more complicated things. Therefore why would I charge by the word? That's like shooting myself in the foot for a job well done.

Beyond that, an experienced copywriter would tell you, it's not about the quantity that's created, it's the quality. Whether I use 100 words or 1,000 words, the point is for me to get your readers to take action.

When I do that successfully, I have done my job.

So instead of quoting by the words, quote by the project and complexity.

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amo992

15 years ago

Originally Posted by DanielleLynnCopy

How much do you charge per word?

A copywriter's challenge is in creating smaller ways to say more complicated things. Therefore why would I charge by the word? That's like shooting myself in the foot for a job well done.

Beyond that, an experience copywriter would tell you, it's not about the quantity that's created, it's the quality. Whether I use 100 words or 1,000 words, the point is for me to get your readers to take action.

When I do that successfully, I have done my job.

So instead of quoting by the words, quote by the project and complexity.

Yes.

I recently completed a few projects, each between 900 and 1,100 words. I charged $40-$60 per project because the quality was sub par (I had researched and written each one in 90 minutes or less).

My suggestion is to try to value yourself by the amount of effort you can and/or willing to put into a project per unit time and your expertise measured through tangible experience. Of course, the former measurement (effort/time) takes repeated trials of writing multiple copys to gain an accurate measure, but you will be building the latter (tangible experience) as you do so.

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Pusateri

15 years ago

Originally Posted by amo992

Yes.

I recently completed a few projects, each between 900 and 1,100 words. I charged $40-$60 per project because the quality was sub par (I had researched and written each one in 90 minutes or less).
.

Obviously you were writing articles and not sales copy.

I'm speaking for myself, but I think most copywriters will concur, 90 minutes might render a couple zygotic paragraphs on a good day.

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Jacob Jans

15 years ago

Here's something very important to keep in mind when buying a squeeze page: It's one thing to get a decent squeeze page written, buts its another to tweak, test, & optimize it to very high conversion rates. If your copywriter is not actively working with you to implement live A/B split tests, then you're not going to get the best possible squeeze page.

My highest converting squeeze page took me 2 years and dozens of tests to write. When you visit it, it might seem like just a headline, a paragraph, some bullet points, and a form...but its much more than that. It is 2 years of market research, testing, tweaking, and improvements.

If I had stopped after the first or second version, I'd be long out of business. There's much more to a good squeeze page than meets the eye.

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ASCW

15 years ago

Originally Posted by charto911

Starting up a few CB products and wanted to see what a reasonable rate is for good copy writing material and any other Copywritings tips you can advise upon a fellow warrior who is new to aff. marketing since I have just done domination in getting my main money sites ranked that are personal products not aff. products.

Here are two "brain-dead" simple ways to instantly find out if any copywriter is up to snuff.

Pick up the phone, call them.

Then ask the following questions.

-What does the name Gary Halbert mean to you?

-Tell me about the one-legged golfer ad.

If they hesitate, AT ALL, if you hearing them "googling" in the background (this is why you need to call them. You need to be able to gauge their response).

If you make that call and ask those two questions.
And they can't rattle on endlessly in response to EITHER of those questions.

Hang up the phone immediately. And do not look back.

And no I am not joking.

-Andy

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ARSuarez

15 years ago

Originally Posted by ASCW

Here are two "brain-dead" simple ways to instantly find out if any copywriter is up to snuff.

Pick up the phone, call them.

Then ask the following questions.

-What does the name Gary Halbert mean to you?

-Tell me about the one-legged golfer ad.

If they hesitate, AT ALL, if you hearing them "googling" in the background (this is why you need to call them. You need to be able to gauge their response).

If you make that call and ask those two questions.
And they can't rattle on endlessly in response to EITHER of those questions.

Hang up the phone immediately. And do not look back.

And no I am not joking.

-Andy

I don't understand.

If someone asked me these questions, I wouldn't "rattle" on for countless hours?

-What does Gary Halbert mean to you?

He was a very successful copywriter whose letters are online and read by fanboys worldwide.

-The One-legged golfer ad

A very successful ad by John Carlton.

What else is there to say?

-----------------

I'm not trying to rag on you or anything, but "Copy Trivia" isn't the way to determine if someone knows copy.

I knew who John E. Kennedy, Claude Hopkins, John Caples, Gary Bencivenga, Gary Halbert, Dan Kennedy, Clayton Makepeace, Clyde Bedell, Rosser Reeves, John E. Powers, John Carlton (wow, we have a lot of John's), Albert Lasker, David Ogilvy, Frank Irving Fletcher, Bruce Barton, Dick Benson, Bob Stone, Eugene Schwartz, E. Haldeman-Julius, Robert Collier, and Vic Schwab were... and more... Before I could write a lick of copy. I just obsessed with the history - which is good. Very good to know who came before you and what they accomplished.

But it doesn't mean you're an out of this world copywriter. It just means you took DM History 101.

Asking for samples, years of practice and/or study, results, guarantees, etc.

The fastest way to know if someone's got skill as a writer is to ask to see their work (even if it's just spec).

Best,

Angel

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Stephen Carter

15 years ago

Originally Posted by Ken_Caudill

Yes, a copywriter's command of trivia about direct mail copywriters of the past is a dealbreaker. Before the one-legged golfer, no one ever sold anything to anybody.

amen brother ken. you tell it like it is