Top Copywriting Tips for Newbies

[Noel 100K]

HMMMMMMMM... Are you READY to KNOW and UNDERSTAND an EASY WAY
to SKY ROCKET your Copywriting SKILLS Quickly in NO TIME?
Read the posts below to find out the TOP Copywriting Tips
from Your Fellow Warriors starting with me...

[Noel 100K]

Tip#1: Write a great headline with bold statement to catch the attention of your audience. Asking a question always works to hook the mind to find the answer -- like this example, doesn't it?

[Noel 100K]

Tip #2: "Use BOLD type to emphasize a POINT you like to express.

[Noel 100K]

Tip #3: "Use Red font type to capture the eyes of the readers more easily than any other color on your headline. Black type font works as well but red is better."

[Samuel Mitaro]

Tip #4: Every little detail of your marketing mix should revolve around the prospect, NOT the product. Find as much information about your target audience as you can before doing anything else, and always keep your reader at the forefront of your mind.

[lemonarian]

Tip #5: Realize that the above tips are definitely not in order of importance... They are all technique-oriented.
Focus on the principles that make the techniques work instead. Learn the fundamentals of human psychology and consumer behavior. Everything comes back to the consumer. The market comes first in all cases, 100% of the time. Copywriting is 80% market research and preparation, and 20% writing.

[kpaulmedia]

Tip #6: Use lists of tips and practical advice to draw readers in ... then deliver.

Tip #7: Write for your audience ... Don't use big words when a diminutive one will suffice!

[ThomasOMalley]

Tip #8

Write a powerful first paragraph that pulls your reader down the greased chute or slide to the end of your sales letter or ad.

If you get your reader to read your headline, subhead and first paragraph, you have an excellent chance they will read the rest of your sales letter.

[max5ty]

Tip #9

Never sell the roll of film - sell the memories it creates (old saying).

- meaning - no one buys a roll of film because it's a roll of film, they buy it because they can take pictures of family, friends, etc., to create lasting memories...

...so focus on selling the benefits, not the product or service.

[lometogo]

Tip #7: Write for your audience ... Don't use big words when a diminutive one will suffice!


You mean a 'dimunitive' one, or a 'little one'? Or were you taking the Mickey?

[peewhy]

Tip #8 - Don't forget the 'call to action' i.e "buy now"

[lordkensal]

"sell the sizzle - not the bacon"

[AnthonyKimmens]

Tip #10 - Realize there is no "short cut" to copywriting. You have to start writing. Everyday. Write. Write. Write.

[michaelhearne]

Tip #WTFE - Focus on one of your reader's problems 7 tell them how your $h1t will solve it...

Tip #WTFE - Provide TONS of proof for every claim - proof of results, social proof, etc...

[ThomasOMalley]

Tip #14

Anticipate your prospect's major objections and answer them clearly in your copy.

[kpaulmedia]

It was a tip and joke combined into one.

Originally Posted by lometogo

Tip #7: Write for your audience ... Don't use big words when a diminutive one will suffice!


You mean a 'dimunitive' one, or a 'little one'? Or were you taking the Mickey?

[Noel 100K]

Awesome Fellow Warriors! Thank you for sharing your expertise to other fellow Warriors! Go Warriors!

[lemonarian]

Tip #15:

Don't be clever.

[superdevo]

Tip # 16:

USE BOLDED RED LETTERING TO START OUT YOUR TIP LISTS....Sorry Noel, I couldn't help myself.............

[fatema82]

Hi Guys

Your tips were just awesome and It has helped me big time to create a draft of my sales letter. Thanks

Regards
Fatema

[Pusateri]

Prerequisite - Learn old fashioned salesmanship. The rest is mostly formatting.

[Colin Theriot]

The most powerful selling happens face to face, usually one on one. Remember that your copy is meant to simulate that process in written form. From one person, TO one person (which is what a letter really is, after all).

[AnthonyKimmens]

Originally Posted by Colin Theriot

The most powerful selling happens face to face, usually one on one. Remember that your copy is meant to simulate that process in written form. From one person, TO one person (which is what a letter really is, after all).

You want to be a big time internet marketer and don't know where to start? Find one person on the internet and sell them your product. Then another. Then another. Then another. By the 7th person you'll be able to preempt all their questions, and you'll also have all the tools for a great sales copy.

Get to it.

[ThomasOMalley]

Use storytelling techniques to draw in your readers. You can make your selling points with a reader underneath his buying radar screen with stories.

Check out the famous Wall Street Journal Two Men Letter for as an excellent example of storytelling as well as Joe Sugarman's first Blublockers ad.

[ThomasOMalley]

Next tip:

Always write first and edit your copy one or two days later. You can always improve your copy with a little bit of time after you first write your copy.

The key to good writing, including copywriting, is rewriting.

[BrianMcLeod]

Seek and destroy the passive voice in your copy wherever possible...

Passive Voice:

"Your sales will skyrocket"

Active Voice:

"Skyrocket your sales"

Note: the passive voice places the emphasis on "your sales",
while the active voice emphasizes the ACTION.

Another example...

Passive Voice:

"This thread will help you improve your copywriting."

Active Voice:

"Improve your copywriting with this thread."

[Noel 100K]

Write. Write. Write. Practice makes perfect!

[Noel 100K]

Know who you are writing the copy to. Research the questions and objections your ad copy readers have in their head. Answer those questions and objections and relate to them like a good mother would

[AMBuddy]

Most newbies are intelligent and will not fall for any old story - so don't fabricate and provide evidence to avoid loosing credability.

[ThomasOMalley]

Next tip:

Create a great swipe file. Always study successful sales letters and ads in your file as inspiration for your own copywriting.

For example, Gary Halbert's Motherlode Collection of Sales Letters and Ads is a very powerful swipe file.

[eddyjoy]

A sales copy is not the end. It is a Means. Remember to sell. That is the objective. A good well crafted call to action focuses on solving the client's problem.

[copymarketing]

Originally Posted by Noel 100K

Tip #3: "Use Red font type to capture the eyes of the readers more easily than any other color on your headline. Black type font works as well but red is better."

''Blue'' can as well be considered.

[copymarketing]

Originally Posted by eddyjoy

A sales copy is not the end. It is a Means. Remember to sell. That is the objective. A good well crafted call to action focuses on solving the client's problem.

How do you mean?

[ThomasOMalley]

Next Tip:

Use subheadings in your copy so that people who scan copy can quickly understand the message in your copy...It creates what Dan Kennedy calls a double readership path.

Subheadings also break up the copy so that it's easier to read.

[eddyjoy]

I mean you can have a feel well drafted copy but it's not complete till it fulfills its objective which is simply to sell.

[Noel 100K]

Originally Posted by eddyjoy

I mean you can have a feel well drafted copy but it's not complete till it fulfills its objective which is simply to sell.

Call to Action i.e. buy now, register today, click the button, etc.

[SerKur]

Thank you for the great tips.

Regards

[StratoCentric]

What about the 10% of men that are color blind?

[SERPWizzard]

This is somewhat implied through a few other tips but not directly stated. Make sure your headline and points are precise. Good example: make $138 a day with only 75 minutes of work a week! Bad example/ not precise: make 100's a day with only a bit of work! Now that bad example is a very unpecise statement. Be as precise as you can as it grabs more attention and only attracts consumers that a more likely to buy.

[jenifer smith]

pay attention on the quality of your writing.

[Tedel]

Originally Posted by Pusateri

Prerequisite - Learn old fashioned salesmanship. The rest is mostly formatting.

OK, where or how do I learn that?

[anhart23]

For all that you may know, begin with it and keep on doing it. Practice will polish you all the way and you will know what works for you to be great copywriter!

[Cam Connor]

Tip Tip:

Make sure to have a clear objective, and keep that in mind while guiding your readers down one linear sales-path throughout the entirety of the page. From The moment they read the Headline, till the moment they read your compelling Call To Action.

[Domenic Carlson]

When writing copy for the web, brevity is key. Avoid the use of excessive exclamation points or distracting formatting and fonts, the words should communicate the power of your message without punctuation crutches. You must write in the language of your consumers to effectively reach them and connect with their needs and desires.

[businesswebdesigner]

All really useful tips. But its funny how easily people do forget them. Common sense in sales says we sell the benefits. So yes, sell the memories!

[Noel 100K]

Talk to the customer like you are their best friend. Say it with emotions to convey your message.

[Chetr]

--Spend most of your time on the headline, sub heads and "above the fold" stuff. They must clearly convey an irresistible offer (you better have one!), speak to the 4 personality types, and overcome the 9 objections ASAP.
--Know your reader--especially their pain points, and their dreams, and use both carrot and stick.
--Then, write with passion and vigor, in your natural voice.
--Benefits, benefits, benefits--except when selling technology; then features rule alongside benefits.
--Learn how to get good testimonials (ask the customers: would you recommend this product, and if yes, why? for the short version, and the long version must give a sense of how the product changed that person's life.)
--Write, re-write, read your work aloud, let the work cool, then edit mercilessly. (And murder all your darlings, and kick the flamingos off the lawn!)
--Don't forget to thread in a story if you can, on longer pieces.
--Ask for the sale--or, call to action.
--Reverse risk and, with a great offer, try to make it a no-brainer.
--And remember: nearly perfect copy today is better than perfect copy.....never.

ChetR

[martinowilliam]

This is an awesome thread. I am a newbie in copywriting. Your tips are very helpful for beginners like me.

[Cam Connor]

Originally Posted by Chetr

--And remember: nearly perfect copy today is better than perfect copy.....never.

+1, lol, this is something I struggled with as a newbie.

[Zanti]

Chetr, just wanted you to know that I find your post to be spot on.

I think it may help some here if you share what the 4 personality types and 9 objections are and how you deal with them with copy. Or anyone else for that matter can chime in with your thoughts.

Thanks for your post and look forward to more of your own thoughts.

Brian

Originally Posted by Chetr

--Spend most of your time on the headline, sub heads and "above the fold" stuff. They must clearly convey an irresistible offer (you better have one!), speak to the 4 personality types, and overcome the 9 objections ASAP.
--Know your reader--especially their pain points, and their dreams, and use both carrot and stick.
--Then, write with passion and vigor, in your natural voice.
--Benefits, benefits, benefits--except when selling technology; then features rule alongside benefits.
--Learn how to get good testimonials (ask the customers: would you recommend this product, and if yes, why? for the short version, and the long version must give a sense of how the product changed that person's life.)
--Write, re-write, read your work aloud, let the work cool, then edit mercilessly. (And murder all your darlings, and kick the flamingos off the lawn!)
--Don't forget to thread in a story if you can, on longer pieces.
--Ask for the sale--or, call to action.
--Reverse risk and, with a great offer, try to make it a no-brainer.
--And remember: nearly perfect copy today is better than perfect copy.....never.

ChetR