How to use SEO to pull punters without ruining your creative copy!

[creativeblogger]

Edit:

Apparently this invisible keyword thing is penalized by Google so I've deleted the info.

[MontelloMarketing]

Very old trick... ineffective these days... Google will slap the crap out of you. creativeblogger I know you read a reply like this from me on the copywritingboard. The only reason I'm also posting this here is to protect those who don't know better, from actually doing it and getting screwed by google.

[willye]

Yeah it will get your account banned in adsense.

[David Raybould]

Vin you beat me to it lol.

This is bad advice, don't
follow it guys - any SEO
success you're currently
seeing will disappear if
you do.

[Kevin Lam]

Originally Posted by creativeblogger

It's been said recently that while SEO is great for getting search engine placement, it is a copywriter's nightmare.

It needn't be a nightmare

I have a very cheeky little trick to bypass spoiling copy in favor of popular keywords and the trick is simply to include all the best keywords but make them invisible to humans.

Google bots see them, humans don't.

The copy delivers so the human isn't disappointed, but all those crap little phrases remain unseen thus the copy isn't spoiled.

How do I make them invisible?

Simple, I change the font to white, assuming my background is white. Hey presto..invisible.

If the reader hovers their cursor over the blank spaces they'll see them but chances of them doing that are remote.

You gotta be kidding me. I've tried my best to not say anything in your recent posts despite how ridiculous they are because I didn't want you to think I'm attacking you or something due to your claims in the "free ads" shenanigans. This one was it though. Do you not keep up-to-date with the changes in technology or at least with Google?

Please refrain yourself from giving these advice to people unless you know what's really going on. I don't want people to do the wrong thing because of you.

Here's a quick reference so you know what not to do anymore:

What Google Knows About Spam

[creativeblogger]

Originally Posted by MontelloMarketing

Very old trick... ineffective these days... Google will slap the crap out of you. creativeblogger I know you read a reply like this from me on the copywritingboard. The only reason I'm also posting this here is to protect those who don't know better, from actually doing it and getting screwed by google.

I'm grateful you did, someone replied to the same effect.

I have since deleted the post.

Meanwhile

If the bulk of the copy is genuine related content and the invisible words are written into basic sentences that relate to all that copy what's to penalize? It would just be bad 'white' copy surely?

Either way, as I don't want anyone to be penalized down to my info I've deleted it.