New Payment System, Advice Wanted
Hi everyone.
I have written here a couple of times asking for copy advice for Master Hypnosis Now, Advanced Hypnosis Training and Certification, and received some great tips.
Now I would like to pick your brains about the payment system.
The current system:
customers get 2 options, monthly = $47 per month for 6 months, with materials progressively added to the download center each month until they have received everything.
instant, framed as a special discount, 197 for everything instantly.
So far 95%+ of sales have been for the instant (as planned)
The old system (which probably made more money per visitor, but i was soundly advised to end)
works like this:
monthly: users pay $35.00 per month and immediately get instant access to everything. They pay a further 35.00 per month for a total of 6 installments. I built into the sales copy the fact that once the first payment was made, they had an obligation to complete the rest (although nothing was really making them). about 7.5/10 people did the honest thing and completed all payments.
Instant: everything for $200.00
The reason why I post here is I am wondering, is there a smarter way to run the old system?
People like having instant access to everything, but it was a bit risky.
I have been thinking letting people opt in to the currently monthly system for $7.00 for the first month and more from there, or something similar.
Not entirely sure at this stage.
The value of the product (in terms of quantity and quality of material and in comparison to competitors) is at least $200.00, probably more with the extra material I have added with the upgrade to the new payment system.
The thing is, 197.00 is a very common price for courses in my niche, almost too common if you know what I mean. I want to branch out and be different not just in the content of the program, but in the structure of the material.
Any advice on how to safely maximize sales and profits from this greatly appreciated.
Cheers
Nathan
I have written here a couple of times asking for copy advice for Master Hypnosis Now, Advanced Hypnosis Training and Certification, and received some great tips.
Now I would like to pick your brains about the payment system.
The current system:
customers get 2 options, monthly = $47 per month for 6 months, with materials progressively added to the download center each month until they have received everything.
instant, framed as a special discount, 197 for everything instantly.
So far 95%+ of sales have been for the instant (as planned)
The old system (which probably made more money per visitor, but i was soundly advised to end)
works like this:
monthly: users pay $35.00 per month and immediately get instant access to everything. They pay a further 35.00 per month for a total of 6 installments. I built into the sales copy the fact that once the first payment was made, they had an obligation to complete the rest (although nothing was really making them). about 7.5/10 people did the honest thing and completed all payments.
Instant: everything for $200.00
The reason why I post here is I am wondering, is there a smarter way to run the old system?
People like having instant access to everything, but it was a bit risky.
I have been thinking letting people opt in to the currently monthly system for $7.00 for the first month and more from there, or something similar.
Not entirely sure at this stage.
The value of the product (in terms of quantity and quality of material and in comparison to competitors) is at least $200.00, probably more with the extra material I have added with the upgrade to the new payment system.
The thing is, 197.00 is a very common price for courses in my niche, almost too common if you know what I mean. I want to branch out and be different not just in the content of the program, but in the structure of the material.
Any advice on how to safely maximize sales and profits from this greatly appreciated.
Cheers
Nathan
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