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How do YOU build desire (for your product)?

by James Foster
5 replies
Hey everyone,

I am working on a new product and am currently writing the sales letter. My biggest problem is that I don't have any testimonials yet... so I was hoping for a few ideas on other things that you guys use to build a visitors desire for a product until you get some testimonials of how well it really works.

Thanks everyone for you responses!
#build #desire #product
  • Profile picture of the author Eric Engel
    James,

    Testimonials really aren't something you would normally use to build desire.

    Start with this basic idea - find out what your market wants, and how your product delivers what they want.

    It's really that simple. The language you use should always make the above answers clear to the reader.

    As you move through the letter, certain things will reinforce your claims...but the central message should always revolve around that basic idea. If you don't know the answer to those two questions (and I hate to be blunt here, but..) then the product wasn't well researched from the beginning. Go back to the drawing board.

    Hope this helps.
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    • Profile picture of the author JeanneAlexander
      Hi James,

      I'm sure you're doing a terrific job on your product- here are some suggestions.

      As you are developing your content you want to be focused on what the prospects want.

      Are you solving a problem? Talk about how your product will do that for them.

      Have you created a better way to do something? Tell them how it will save them time or money or aggravation.

      Are you preventing something. Talk about the worst case scenarios that will never happen with your product.

      Just a few thoughts. You want to address their concerns - especially talk about what's in it for them.
      Signature

      The Best of Success!

      Jeanne Alexander
      SellYourWritingOnline.com

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  • Profile picture of the author AnarchyAds
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