3 copywriting magic silver bullets...

Hey,

It's the 100th post anniversary.

So, as a gift, you are getting 3 magic bullets that will instantly help improve your sales copy.

Let's do this:

1. Coca-Cola vs. Water - What your customers want is usually very unrealistic.

They always want instant gratification. They want the tasty stuff (Coca-Cola) when what they really need is water (your product).

Show them how your product can give them some instant results. Show them the tasty stuff.

Show them the "Coca-Cola benefits" your product offers.

If you can do that - your competition will crumble before you.

3. Read your customers mind - When you can read their minds, you can tell them what they need to know.

Before you write a word of copy, do as much research as you can.

Go to forums.

Read Amazon reviews on the subject.

You will notice that your market will tell you what needs to be in your copy.

You will also discover objections that may come up. This will make it easier to resolve them before they even come up.

2. Let the horse speak... - One of the best ways to get ideas for your copy is to talk to people in your target market.

Even better...

Try to sell the product directly to them.

They will tell you things you could have never imagined.

You can be sure that the questions they ask you are going to be on the minds of people reading the copy.

Bonus tip - As you're researching a service based forum, you may be able to pick up some business.

Here is the "million dollar question": How many people on a local dentist forum are really marketing experts? You may possibly be the only one!