Michael Masterson's 4U's- Tip your response rate over the edge to the "hyper-responsive" side

Hi fellow warriors,

I have posted a thread here asking for critique before.
Knowing that I am really suck at copywriting, I have
spend some time studying it...seriously.

It might be a good idea to post some of my notes about
copywriting here because

1. No harm adding more contents to the forum right?

2. Someone might actually get some benefits from it

3. Perhaps you have something to say about my notes-
Maybe I am wrong about some ideas... maybe you have
a better example... maybe you can elaborate more

----------------Note Begins Here----------------------------
Every marketer knows it doesn't matter whether
your emails are written by the top-notch, most
sought-after copywriter...that can "magically"
convert your readers into hungry buyers...if they
are simply trashed by a single click of "delete".

Michael Masterson, the man behind the famous "AWAI
Six Figures Copywriting Course" , has come out
with the "4 U's". It is like a check list to make
sure you have a strong headline...strong enough to
make sure the readers want to read on.


Here are the "4 U's":


Urgent

leisure: "Dime sale on XXX",
Urgent: "Dime sale closing this mid-night".

Paint the picture of something important, big, and
heavy is pressing on you...fast. The point is to
force your readers to do something
immediately...or they might lose something. Think
about the bills you receive every month, nothing
can be more urgent!


Unique


Everyday, vanilla headline : "Free Sample of xxx"


Unique headline : "We spend $15,000 so that you
can try this...FREE!"


Most of us are essentially blind to the ads...we
have trained ourselves to look throught the noise
bad ads.


It is your job to throw them out of their zombie
state...make them surprise, make them awake, give
them something to brag in front of their friends.


Ultra-Specific


Vague headline: "The Fastest Way To Get Rich".


Specific headline : "How a college drop-out makes
$500/day before his smart-ass, first class honor
graduated classmate gets his first promotion...if
ever"

Make sure what you say is related to the reader's
life.

You can describe a heart-pounding, sweat-soaking
love scene in every minute details to a 4 years
old, and you have a boring listener.
On the other hand, even if just mention the name
of his favourite cartoon, all the vivid
images come to his mind immediately.


Know your prospect.


Useful

Useless headline: "101 ways to turn water into
steam...without electricity and fire...under 5
minutes"

Useful healine: "Read me if you want to make more
money"


Which one is gonna get more click?

(Ok. Maybe the first one...I don't know because I
haven't tried it out...but you get the idea...if
you apply all the bell and whistles in the first
example to the second, you can have explosive
responds.)


Stress the benefits to the readers.