A Gary Halbert Tip
I was scouring through Gary Halbert's letters a few days ago. After about 20 minutes or so, I chanced upon his letter that addressed wannabe copywriters.
Basically he said that anyone who wants to become a full time copywriter in the first place should do these 2 things (among others):
1) Read a list of recommended books - no real worries with this. Amazon does seem to have most of them.
2) Read and rewrite (word for word) a bunch of adverts.
And I quote:
O.K., now that you've read all that material, what's next? This: I want you to get a copy of the following ads and direct mail letters: "Do You Make These Mistakes In English?" "What Everybody Should Know About This Stock And Bond Business" "The Nancy L. Halbert Heraldry Letter" "How To Burn Off Body Fat, Hour-By-Hour" "At 60 Miles An Hour The Loudest Noise In This Rolls Royce Is The Ticking Of The Electric Clock" "Why Men Crack" "How To Collect From Social Security At Any Age" "The Admiral Byrd Transpolar Expedition Letter" "The Lazy Man's Way To Riches" And, in general, anything you can get your hands on that was written by Gary Bencivenga, Dan Rosenthal, Joe E. Kennedy, Pat Garrard, Steve Brown, Drew Kaplan, Claude Hopkins, Joe Karbo, Ben Suarez, Joe Sugarman, Gene Schwartz and, of course, yours truly. |
I have no intentions of using them as swipes, or copying. Or whatever along those lines. I want to get as good as I can. I've been reading. And I really want the hands on practice that he recommends.
I've tried searching Online, but haven't found anything that would be of much help.
Could anyone point me in the right direction please?
Cheers
Andrew Gould
Professional Direct Response Copywriting
50% Off Limited Time Offer!
"http://www.profitproducingcopy.com"
- Jack Trout
Fair warning: It's possible I'm arguing with you because I have nothing better to do.
Join my free copywriting group on Facebook: http://CultOfCopy.com